Darby
Pearson

Obesity Epidemic: A Communications Tipping Point

May 16th, 2012

So the obesity epidemic is not news to anyone, but this week it seems everywhere I turn there is more data, more commentary and more perspective on what we need to do to fix it. To name a few, American Journal of Preventive Medicine published a study projecting that at the current rate of growth (no pun intended), 43% of American’s will be obese by 2030. 2030?! Almost half of our population will be obese in just over 15 years – this is soon, people.

In other news, HBO is airing a documentary, Weight of the Nation, which began last night. It’s part of a broader partnership with the CDC, NIH and IOM, to take on the issue through a community-based outreach program, including a two-day conference this week in Washington with the same name. In other news, the cover of Newsweek featured a baby holding a box of French fries, exclaiming, “when I grow up, I am going to weigh 300 pounds.” It seems we are literally surrounded by the obesity problem, but, still, people don’t seem to be shedding those extra pounds.

I guess the good news is that people are talking more about the problem. And the conversation across most media seems to focus more on prevention when it comes to obesity-related diseases like diabetes and heart disease. This is crucial if we are to actually change our current trajectory, as the ties between obesity and disease are well documented and a growing burden on our healthcare system and its resources.

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Megan
Lustig

Staying in Shape, One Step at a Time

May 10th, 2012

We communicate about health every day. So in all transparency, we want to embody the healthy lifestyle that we read, write and strategize about day in and day out. With that simple, yet at times very overwhelming idea in mind, we launched the Spectrum Fitness Challenge to kick off National Physical Fitness and Sports Month.

Running from May 7 – July 6, it is both an individual and team challenge to bring out the competitor in each of us. At the end of the Challenge, the individuals and team with the most points will be named the overall winners, along with a few other award categories like most improved and most consistent. From yoga classes to a running club, as a company we’re working together to stay in shape, one step at a time. What will help us succeed in the Challenge are some of the same qualities needed when you work in PR – the qualities that contribute to Spectrum’s success. Here are a few:

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Stacey
Greene

From Discovery to Marketplace: A New Program to Accelerate the Drug Development Process

May 3rd, 2012

National Center for Advancing Translational Sciences Today, I tuned into a press conference hosted by the National Institutes of Health with Health and Human Services Secretary Kathleen Sebelius, announcing a new collaborative program to accelerate the current arduous process of bringing drugs from the lab to market. NIH’s new initiative, Discovering New Therapeutic Uses for Existing Molecules, is a huge step forward for drug development, aiming to expedite and increase efficiency of current protocol.

According to NIH Director Francis S. Collins, M.D., Ph.D., it currently takes 2 billion dollars and 14 years to move a drug from lab to clinic, and very few ever make it to approval. In fact, he says, out of the 4,500 identified diseases today, only about 250 have associated treatment therapies.

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Frannie
Marmorstein

Can Facebook now Save Lives?

May 1st, 2012

This morning Facebook announced a plan that will encourage users to start publically posting their organ donor status on their pages. Inspired by the recent natural disasters such as Japan’s tsunami and the fatal floods and tornadoes in the Midwest, the new feature hopes to create peer pressure to nudge more people to add their names to the rolls of registered organ donors.


According to the U.S. Department of Health & Human Services there are currently 114,183 people waiting for an organ and 18 people will die each day waiting for an organ, but one organ donor can save up to eight lives.

At Spectrum we have seen the value of social networking and digital communications with our clients, from connecting families struggling with infertility to finding children living worldwide with rare diseases. We believe this is a significant milestone for Facebook that will transform the way we solve health issues worldwide. Read the rest of this entry »

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Ricki
McCarroll

Social Media & Health Care, Battle of the Ages

April 30th, 2012

Last week a colleague sent over a comic (at left) illustrating a generation even past mine. Technology has changed everything – the way we communicate, receive information and push out information about ourselves and what is plaguing us at the current moment, with an ever apparent #Really hashtag.

As we are all becoming aware of, there is not a place to hide when it comes to social media. Even if your organization isn’t using social media, people are having conversations about you…without you. The health care industry is no exception, even though there continues to be a patient privacy issue within platforms like Facebook and Twitter.

In a recent study released by PricewaterhouseCoopers surveying 1,060 U.S. adults, 42 percent of consumers have used social media to access reviews of treatments or physicians while 25 percent have posted about their health experience.

When broken down by age, 54 percent of people between the ages of 18-24 and 41 percent of people between the ages of 25-34 post about their health care experiences on a social media channel, while only 14 percent of people aged 35-44 use social media to communicate about their health care experiences.

In MedCity News, it is pointed out that although consumers are trending toward social media for health care answers, the health care industry is lagging behind in their reach. This is true, as “two out of three health providers and insures allow individuals to post on their Facebook walls, but fewer than one in three allow the same in the pharmaceutical world.” Read the rest of this entry »

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Kaitlin
Doody

2012 GLOBALHealthPR AGM: It’s Our Move

April 27th, 2012

No doubt that the Spectrum team is having an amazing, enriching time in Brazil. We’ve been indulging in the local cuisine, exploring the diverse city and playfully dodging the obstacles that rainy weather brings to São Paulo. It is day two of official AGM business, and we’ve been having some really productive conversations about the Network and our vision for the future.

Nine partner agencies have gathered here to discuss business and marketing activities under this year’s theme: “It’s Our Move.” The Network has been building momentum in recent years, namely growing regional business and refreshing our marketing collateral over the past 12 months. Through a chess analogy, we’ve characterized our 2012 meeting with the notion that it’s our time to be on the offensive and make some aggressive business moves.

John Seng, founder and chair of GLOBALHealthPR, reflects on our time with the partners in Brazil so far:

Spectrum offers global reach as the U.S. partner and chair of GLOBALHealthPR, an international partnership uniting some of the world’s most successful independent health care public relations firms and their affiliates from major markets in Europe, Asia, Australia and the Americas. Kaitlin Doody is a member of Spectrum’s GLOBALHealthPR team, and will be documenting her trip to Brazil with a series of Full Spectrum Blog posts.

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