If you work for a health-oriented company that offers products or services internationally, you might be interested to know that our GLOBALHealthPR partnership expanded significantly in the past year, with exciting new access and capabilities in four countries among Latin America, Europe and Asia. Herewith our new names and faces, transmitting the best savvy in important health care markets around the world. Read the rest of this entry »
Spectrum
Colorectal Cancer Screening Saves Lives
February 5th, 2010
NIH State-of-the-Science Conference: Enhancing Use and Quality of Colorectal Cancer Screening
Since the start of the New Year, Spectrum has attended several events focused on colorectal cancer, the second-leading cause of cancer-related deaths in the U.S. On January 28, Olympus and C3: Colorectal Cancer Coalition brought together many of the nation's preeminent colorectal cancer experts for "The State of Colorectal Cancer Screening and Prevention Forum" to discuss the importance of colorectal cancer screening. The message delivered from each of the panel members, who ranged in background from MDs and PhDs to legislative and advocacy experts, was clear - screening for this disease saves lives.
F. Mark Gumz, President and CEO of Olympus, noted that "We have the technology and expertise today to effectively prevent and treat CRC, but unfortunately, there are still close to 150,000 new cases and 50,000 deaths annually from this disease." Laura Seeff, MD, who manages the Centers for Disease Control and Prevention's (CDC) Screen for Life Awareness Campaign, reported that "If everyone aged 50 years or older were screened regularly, as many as 60 percent of deaths from this cancer could be avoided." Read the rest of this entry »
Lustig
Olympic Champion and Kennedy Krieger Empower Children with Special Needs
February 2nd, 2010On Monday morning, the Today Show featured a story on I-Skate, Dorothy Hamill's Adaptive Skating Program at Kennedy Krieger Institute.
Dorothy Hamill's Adaptive Skating Program is part of the physically challenged sports programs at Kennedy Krieger Institute, and provides children with a unique opportunity to get involved with physical activity, which improves their health, as well as providing a chance for important social interaction with their peers.
The Spectrum team worked with Today Show producers and Kennedy Krieger Institute to secure this story on I-Skate, making for a wonderful, heartwarming "Good News" story to watch on a Monday morning.
This is just one example of inspiration and motivation coming out of the Kennedy Krieger Institute, and demonstrates how people at Kennedy Krieger are empowering children with disabilities.
Click here to see Dorothy skate with children in the program and the joy they experience on the ice! Read the rest of this entry »
Tappouni
All Tied Up and Headed Into Overtime
February 1st, 2010It's an age-old debate. One that has drawn the interest of the entire country and the outcome hangs in the balance of which team has the strongest players and the best defensive and offensive strategies. You're thinking Super bowl? Not in the traditional gridiron sense. Rather, I'm referring to the Superbowl otherwise known as the push for health care reform. While enormous work and discussion has taken place around this here in D.C. and nationwide, it's still an issue that has experts and amateurs alike scratching our heads about how this is all going to play out.
On Thursday night I attended the Healthcare Businesswomen's Association event called "Legislative Agenda on Health Care Reform." For such a formal title, it was actually a refreshing discussion from a panel of industry and policy experts who broke the whole debate down for us into chewable, bite-sized pieces. The HBA - a professional organization that caters to the education and advancement of women and men in the healthcare industry - has a knack for putting together events that are timely and relevant, with this event being no exception. In this case, bringing this discussion together just 24 hours after the State of the Union address couldn't have been better timed. Read the rest of this entry »
Newbert
Michelle Obama: Taking on Obesity
February 1st, 2010In his State of the Union Address Wednesday evening, President Barack Obama praised First Lady Michelle Obama for "creating a national movement to tackle the epidemic of childhood obesity and make kids healthier." Less than 24 hours later, Mrs. Obama joined U.S. Department of Health and Human Services (HHS) Secretary Kathleen Sebelius and U.S. Surgeon General Regina Benjamin to announce the release of The Surgeon General's Vision for a Healthy and Fit Nation.
The paper, which is Dr. Benjamin's first release to the nation since being sworn in as Surgeon General earlier this month, includes recommendations for helping Americans to adopt healthier lives through better nutrition and regular physical activity. The paper also encourages communities to be actively involved in creating healthier living environments and combating obesity. Read the rest of this entry »
Byrum
