Kaitlin
Doody

The Power of the #Hashtag

March 9th, 2010

When describing Twitter hashtags to clients, we typically describe them as a method for aggregating similar content and community building. Basically, when a Twitter user tags a keyword with the hash - or pound symbol (#) - the Tweet will appear in the conversation thread on that specific topic.

In the past year and a half, many online Twitter chats have cropped up - more than 100 Twitter chat schedules are tracked here. Reminiscent of AIM chat room-style group discussions, this more refined method of group dialogue allows Twitter users to virtually meet with people throughout the Twitterverse. By tagging their posts with the same hashtag, users can follow the conversation surrounding their shared topic of interest. Most groups have a set time they meet each week and typically, a moderator will field questions and pose them to the group to ensure the dialogue continues to flow.

Chat groups are always welcoming new participants and even if you don't feel like interacting, interested individuals can simply follow along with the group's hashtag at their designated meeting time. Twitter chat groups provide a uniquely useful and efficient method for connecting, interacting and learning. Public relations and communications chat groups allow industry newcomers, seasoned experts and everyone in between to provide and share a variety of perspectives and obtain 140-character snapshots of qualitative insights. For example, @Mikinzie, a PR college student, participates in #prstudchat because she values this weekly time to network with "awesome PR pros who are always willing to talk/ help." Read the rest of this entry »

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Katherine
Maynard

Chronic Monday: Diabetes and Behavioral Economics

March 8th, 2010

This is the first in our series titled "Chronic Monday," which will highlight pertinent issues in the chronic disease community.

According to a study published in the American Journal of Preventative Medicine, learning that you are about to develop diabetes isn't enough to trigger the behavior changes necessary to stave off the disease.  Compounding the challenge for prevention advocates is this statistic: approximately one of every three adults in America are prediabetic, but less than 10 percent of them are aware of it. As many of us already know, diabetes is one serious disease with life threatening implications. According to the American Diabetes Association, more than 65% of people with diabetes will die from heart disease or stroke. Read the rest of this entry »

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Maggie
Schmerin

Developing the Country’s HIV/AIDS Strategy

March 4th, 2010

This is the first in our series titled "Spectrum Infectious Thursdays," which will highlight pertinent issues in the infectious disease community.

Last week, I attended the Interagency Working Group Community Meeting for the National HIV/AIDS Strategy at the Department of Health and Human Services (HHS). The purpose of the event was to provide the public with an update on progress to date and the process that the interagency working group is following to develop the country's first-ever National HIV/AIDS Strategy.

Hosted by the White House Office of National AIDS Policy (ONAP) and the Office of Public Health and Science (OPHS) at HHS, the meeting brought together approximately 200 attendees from a variety of vantage points - federal agencies, non-profit organizations, and concerned advocates.

President Obama meets with White House Office of National AIDS Policy Director of Jeffrey Crowley (Photo Credit: The White House)

President Obama meets with White House Office of National AIDS Policy Director Jeffrey Crowley (Photo Credit: The White House)

Although the United States has one of the worst HIV epidemics among industrialized nations, we have never adopted a coordinated nationwide response to preventing, treating and managing this disease. President Obama is committed to addressing HIV and has tasked ONAP, under the direction of Jeffrey Crowley, to develop a National HIV/AIDS Strategy. There are three goals for the strategy:
  • 1. Reduce the number of new HIV infections;
  • 2. Increase access to care for people living with HIV and optimize health outcomes; and
  • 3. Reduce HIV-related disparities. Read the rest of this entry »

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Spectrum

Protect Organic Food and Farming

March 3rd, 2010

We recently had the opportunity to serve as contributing authors to the US Food Safety Blog, a leading resource for consumer information on food alerts, recalls, and safe food handling, and our guest post highlighted an important issue that could impact organic food production in our country.

This month, the United States Department of Agriculture (USDA) could approve a patent for a genetically engineered (GE) alfalfa seed. As the fourth largest crop grown in the US, it is a common food source for organically-raised cattle and livestock and a critical component of the organic food chain.

If the USDA approves this patent, alfalfa seed will become a protected corporate product. As we have learned with corn and soybeans (more than 80 percent of these crops are genetically engineered), this action could dramatically impact the cost and availability of organic foods and threaten the economic viability of many of our nation's small community farmers.

To read our full blog post on the importance of protecting organic food and farming, click here.

Christina Plourde and Allison Brown

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Erin
Turner

My E-Patient Twitter Success Story

February 26th, 2010

When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was not traditional: "Twitter."

For the past five years, I've suffered with pain in my right wrist on a daily basis, despite regular treatment from an orthopedic surgeon. I was diagnosed with an LT ligament tear and told that my only surgical option was a partial fusion of my wrist - a treatment he did not yet recommend and I was unable to accept as a solution. At the time, I remember having a conversation with my father: "You hear about these ballplayers tearing things and coming back to play the next season," he said. "It seems like there should be a better solution than that." Read the rest of this entry »

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Spectrum

Food Friday: The Week in Food Policy and Nutrition

February 26th, 2010

Curbing Childhood Obesity, One School Meal at a Time

Childhood obesity rates have tripled in the past 30 years and are continuing their upward trend as foods become less healthy, portion sizes increase and healthy foods are harder to find - even in our schools. This Tuesday, Secretary of Agriculture Tom Vilsack addressed this growing epidemic and outlined his priorities for the reauthorization of the Child Nutrition Act during a press conference in Washington, D.C. As the core legislative priority for Michelle Obama's Let's Move campaign, Sec. Vilsack aims to end childhood hunger by 2015 and curb the rising rates of childhood obesity by improving the nutritional value of the 9 billion meals served by school and summer programs each year. Read the rest of this entry »

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