Archive for November, 2006


The Pod-itics of Health Care

Thursday, November 30th, 2006

Recently, an article in The Hill (The Hill, 11/29/06) described how politicos such as Bob Dole and Tommy Thompson are producing podcasts to educate seniors and their caregivers about the Medicare prescription drug benefit.  At first glance, Dole and Thompson may seem like unlikely sources for podcasts but, in fact, they are among those who have figured out that communicating in the twenty-first century requires twenty-first century approaches.  Over the past three years, podcasts have emerged as an increasingly popular tool to communicate both educational and entertainment information, and now they are rocking the political world. 

Public affairs is all about communications and getting your message out to your audience.  And as communications' professionals, we need to stay on top of these innovative tools and maximize their use and value.  Our research tells us that 9.2 million U.S. adults have downloaded an audio podcast in the last 30 days.  Currently, more than 29 Senators produce podcasts and President Bush's weekly radio addresses can be found on the Official White House page on iTunes.  Both the DNC and RNC used podcasts as a way to encourage involvement among their activists during the recent midterm elections. 

Podcasts may not earn the same amount of media impressions as a story in The Washington Post, but using this tool makes sense because you are guaranteed to reach an audience that has an interest in your issue.   And, who knows, you may change some minds along the way.

Bonnie M.
Public Affairs

 
John
Seng

Reach the Next Generation on Its Turf: Video Games

Monday, November 27th, 2006

Recently I saw a news report showing hundreds of people waiting in line for the new PlayStation3 game system. It's amazing what people will wait in line for. I don't even like to wait in line at the movies.

From my experience, most games unfortunately don't offer the user any real life meaning or significance at all. You play to win or lose and you move on. So here's a thought experiment: since video games look so realistic, why not incorporate some real life scenarios to educate and inform people about health care information? For example, perhaps one of your star basketball players on College Hoops 2K7 develops diabetes and needs tips on living healthier. Or maybe he is unexpectedly diagnosed with a form of cancer and won't be able to finish the season, yet recent developments in cancer research help save his life. Your warrior in Resistance: Fall of Man may be able to kill 25 enemies for 2,000 points--but he could lose "energy points" until he visits the doctor's office for a mandatory check up.

Adults and parents often spend hundreds for a gaming system (excluding the games) that will keep the user occupied for an average of 60 minutes per game. Why shouldn't pharmaceutical companies and/or advocacy groups seek to integrate themselves into the games to educate current and future generations about diseases and potential treatments and cures? Everybody remembers how your fellow Oregon Trail traveler could suddenly come down with typhoid fever. Your first thought may have been, "What's typhoid fever?" but now you've at least heard of it.

Some of the best lessons come when you least expect them. It will be a beautiful day when a gamer can talk about health care because of something learned while playing a game. Maybe some people would realize there is more to life than winning a video game. Many are fighting for their lives.

Phillip W.
Technology + Design

 
John
Seng

It’s About Time

Monday, November 20th, 2006

Our Opinion on FDA's Approval of Silicone Gel Breast Implants

On November 17th, after nearly a decade and a half, the U.S. Food and Drug Administration finally lifted the ban on silicone gel breast implants, as reported far and wide in most mainstream media--including The Washington Post and The New York Times.

This news should be cause for celebration for women who desire the natural appearance that silicone gel provides. It's also liberating for all women, whether augmentation or reconstruction (for example, following breast tumor removal) candidates, who deserve improved options in technology promised by reawakened incentives for innovation in this category of medical devices.

As you can read in news accounts, organizations that oppose the FDA's decision continue to drum up the same old charges, offering no legitimate scientific evidence of serious harm to women, relying instead on anecdotal accounts intended to scare women. Further, some so-called public interest groups that decry silicone gel's approval as a victory for greedy corporations are themselves all too familiar with the greedy business of keeping the implants controversy stirred up to fatten the wallets of trial lawyers, as well as their own. Most unfortunately, caught in the middle have been truly ill women who have been misled to believe their illness was due to implants, when in reality the nature is unproven or unknown, obscured by anti-technology interests and emotion.

Years of studies, including a comprehensive review by the prestigious Institute of Medicine of the National Academies, to publications in peer-review literature such as The New England Journal of Medicine (accompanied by an editorial by Dr. Marcia Angell, no friend to the health care industry, by the way) have demonstrated repeatedly that zero evidence exists to associate silicone gel implants and serious disease in women with any greater frequency than diseases occurring in a similar population of women without implants.

Finally, take a look at the following Web sites and decide for yourself which organization relies on legitimate evidence and puts it forth in evaluating whether implants should be available to women.

http://www.fda.gov/bbs/topics/NEWS/2006/NEW01512.html

http://www.citizen.org/pressroom/release.cfm?ID=2320

Some lawyers and organizations that want to prevent women from evaluating the risks and benefits of newer technology breast implants aren't happy with FDA's decision. But we're not aware that any of the millions in fees collected in previous years by driving Dow Corning and Bristol-Myers Squibb out of the business was ever invested in conducting legitimate medical research to prove that silicone gel implants are dangerous or even pose an unacceptable risk.

Spectrum Science Communications is proud to have served the medical device industry on the breast implants issue in the past. Valid medical research won the day for women this Friday, and this firm helped promote quality science over a period of years.

It may be time for "citizens" organizations interested in furthering public health to focus on banning tobacco, where there's harm - and science - aplenty.

John J. Seng

 
John
Seng

Celebrities Help Disease Awareness

Friday, November 3rd, 2006

If you've been anywhere near a TV, radio or computer speaker over the last few days, you've probably heard conservative radio commentator Rush Limbaugh mocking actor Michael J. Fox's appearance in recent political ads supporting candidates who favor stem cell research. Limbaugh thinks Fox is faking it.

"He is exaggerating the effects of the disease," Limbaugh told listeners. "He's moving all around and shaking and it's purely an act. ...This is really shameless of Michael J. Fox. Either he didn't take his medication or he's acting."

I'm horrified. Not until recent years have celebrities and other high profile personalities become more open about sharing their conditions with members of the general public. What was once kept private and even secret is now often shared to help raise awareness and advocate for advances in the disease.

In our ten years of working side-by-side with patient ambassadors and advocacy groups, we've been told time and time again that hearing personal accounts from celebrities offers a great sense of hope and serves as a reminder that no one is alone in his or her fight.

To patient ambassadors and celebrities who are open about their conditions - thank you for having the courage to share your story and let others know that they are not alone. To those unsophisticated enough to think like Limbaugh, and shamelessly question the intentions and symptoms of a person living with an illness - there is no place for this kind of commentary. It's up to us as a society to say that we're not going to put up with those who have the potential to reverse the strides we've made in patient and disease advocacy over the last decade.

Liza M.
Public Relations