Archive for February, 2007

John
Seng

Buy One Award, Get One Award Free

Tuesday, February 27th, 2007

Now it's not enough to do outstanding work for clients. If you want to win a public relations industry award for your outstanding service and results, and gosh darn it, you've never finished in the money, just pay to attend this course to help you spiff up your application.

Doesn't it call into question the integrity of these awards? Kudos to those smart enough to steal an advance glance from "insiders" as to what turns on judges. Why can't the awards go to deserving entries that follow the instructions? Unless the instructions are too complicated... but that's another matter. 

Hey, can everyone just get back to work? There's no greater award than a client renewing or increasing its business with an agency because of something called results, or for internal PR people being promoted and granted increased budgets, again, thanks to real-world deliverables.

Take the $45 fee and give it to charity.

-John Seng, Founder and President

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Spectrum

Talking A Lot, Saying … Not Much

Tuesday, February 13th, 2007

My 2-year old son said to me on Saturday morning, "Daddy, let's watch music." I replied, "No son. We listen to music." And then I turned on the television and turned to VH1 Soul. That's when it hit me: he will never know music without a music video. Music on TV has been around for decades, but things are radically different now: my son doesn't even know what a cassette tape is. Chances are, he won't even really have to deal with such fossils as the "compact disc" (which doesn't seem so compact anymore).

In today's society, we have more communication tools than ever, yet we are often still poor communicators.  With .mp3 players, video and camera phones and other devices so prevalent, we are clearly still communicating; we're just not using our mouths. The problem is, sometimes we don't use our brains either. The "Generation M (Media, ages 8-18)" may not be able to tell you the nation's capital, but they can probably download the White House floorplan.

In 1975, the average household had five electronic devices. Today the average is 25! Talk about communication overload.

With the competitive landscape growing everyday, it is difficult to know what's the most effective way to communicate. The challenge is figuring out how best to communicate on the two-way street that defines a growing portion of media. These days, having an effective campaign is as much about sharing your message as it is about listening to what people have to say.

Phillip W.
Technology + Design

 
John
Seng

Votes Today, Diminished Promise Tomorrow

Monday, February 12th, 2007

In the past month or so, the announcements of 10,000 planned layoffs by Pfizer worldwide struck home for me, having worked at Pfizer for three years in the mid-1980s. Pfizer grew to become and still ranks as the number one pharmaceutical company in terms of global sales. Unfortunately, public perception of industry stands possibly at an all-time low. While some of the criticism of pharma by public leaders is deserved, all the vitriol, including comparison to big tobacco and gun manufacturers causes unwarranted yet long-lasting damage.

Too many politicians reach way down to repeatedly bad-mouth drug companies, one of the few industries in which the US still dominates. One elected official from Michigan recently described the "cold-hearted pharmaceutical" industry. I note the irony that, subsequent to "support" such as this, constituents in Michigan and elsewhere will suffer due to Pfizer's closing of R&D and production facilities in Ann Arbor.

For years, industry warned that overly restrictive limitations on marketing products, such as price controls and Canadian importation, could directly hamper the R&D process. Now, it's more than a threat. Not only will jobs be lost, but along the way, politicians seeking votes will disincentive companies to maintain if not expand research. 401K investors will put their money elsewhere. What will that mean to people with poorly controlled, chronic and acute common as well as rare diseases?

Development of new drugs depends directly on the ability to charge market-based prices for products, which are offered at below-market rates in most other countries worldwide. US citizens subsidize drug research and development for the rest of the world.

Today, poorly treated Alzheimer's Disease, cancer, heart disease, diabetes and obesity all spell doom for America's aging population. Do we want healthy, alive voters, or the alternative?

John Seng