Now it's not enough to do outstanding work for clients. If you want to win a public relations industry award for your outstanding service and results, and gosh darn it, you've never finished in the money, just pay to attend this course to help you spiff up your application.
Doesn't it call into question the integrity of these awards? Kudos to those smart enough to steal an advance glance from "insiders" as to what turns on judges. Why can't the awards go to deserving entries that follow the instructions? Unless the instructions are too complicated... but that's another matter.
Hey, can everyone just get back to work? There's no greater award than a client renewing or increasing its business with an agency because of something called results, or for internal PR people being promoted and granted increased budgets, again, thanks to real-world deliverables.
Take the $45 fee and give it to charity.
-John Seng, Founder and President
