The Public Affairs team just launched Health Care in the Capitol®, a monthly e-newsletter that keeps pace with the rapidly changing landscape of health care policy on Capitol Hill. With Health Care in the Capitol®, we will be an intelligent aggregator and editor of news with a keen outlook as to what's gaining traction among legislators and their staff. If you're strapped for time and not interested in poring through reams of language to find out what developments will speak to you and your business, Health Care in the Capitol® will become your "go to" resource.
We'll make Health Care in the Capitol® easy to navigate, interactive and engaging. We won't be using just articles to tell the stories, but video, audio, links to credible blogs and graphics - it's a fusion of health care news and digital media. To check out our inaugural issue, click here.
Coming up with content is the easy part - but anyone in communications knows it's all about creating a name or brand that stands apart. After much discourse, "Health Care in the Capitol" was suggested. We knew our readers would wonder, since we are located in Washington, aren't we talking about the nation's capital, as in the town? Or, are we referring to the Capitol, a campus of chambers and caucuses, Congressmen and corridors? Finally, after much back and forth, we decided to use "Capitol." In true form, we agreed that the newsletter, though reported from the nation's capital, is about the activity of the Capitol complex and the policy discussions, political debates and competing punditry that fill its halls.
We hope you will join us from the nation's capital as we distribute information and seek creative, innovative ways to communicate the legislative activities on Capitol Hill.
Cap•i•tol [kap-i-tl] n.
The building in Washington, D.C. where the U.S. Congress meets. Designed by self-taught architect, Dr. William Thornton, in 1792. A complex that includes Senate and House office buildings, the Supreme Court, the Library of Congress and more. A campus that is central to the implementation of law, policy and a place that guides the national rhetoric of democratic politics.
Cap•i•tal [kap-i-tl] n.
The city or town that is the official seat of government in a country, state, etc. Ex: Washington is the capital of the U.S.
-Erica Anderson, Account Executive
