Archive for April, 2008

John
Seng

Lost No Longer: Your Guide to Navigate Global Pharma Marketing Regulations is Here

Monday, April 7th, 2008

Not quite three weeks ago in this blog, I hinted at the announcement of a "pretty cool" information tool that we developed through Spectrum's partnership in GLOBALHealthPR.

If you're a global pharma marketing director or product communications manager, how do you keep all the regulatory do's and don't's straight, from Japan to Germany? What if somebody collected it all and published one simple guidebook?

Ooops, we just did it. And not again, but for the first time.

Ladies and gentleman, today's the premiere of The Global Guide to Pharma Marketing Codes, the first-ever compendium that reviews the widely varying guidelines to prescription drug marketing in major international markets.

Click here for a preview.

-John Seng, Founder and President

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