Archive for April, 2009

Audrey
Spolarich

Dispelling the Myths of Pandemic Prevention

Thursday, April 30th, 2009

Swine Flu is all over the news - countries are imposing major travel restrictions to Mexico, and the CDC has reported 109 cases in the U.S. as of Thursday at 11:00 am.

The current situation reminds me of an article by Philip Alcabes in the Washington Post titled, "5 Myths about Pandemic Panic." Alcabes questioned the efficacy of looking to the past for ideas about how to prevent future pandemics, and challenged the following myths:

  • 1. Infectious diseases are spreading faster than ever;
  • 2. To learn to prevent a pandemic, look to the past;
  • 3. We should brace ourselves for another Spanish Flu;
  • 4. The annual flu season is nothing compared to a pandemic; and
  • 5. There's no such thing as being too prepared

Reuters also published a piece in March questioning the risk of pandemics and there was an article in the Journal of Emerging Infectious Diseases in February suggesting that it was strep, not the Spanish Flu, that killed millions during the 1918 Global Flu Pandemic. The JEID article suggested that had antibiotics against strep been available, many of those people would have survived.

There is now a general feeling that infectious diseases are emerging at alarming rates. Over the next few days we will hear more on the facts about how Swine Flu made it across our borders from Mexico as CDC goes into full swing on contact tracing for the U.S. cases. This is where I think Alcabes' piece is most relevant. Alcabes wrote:

[W]e run the risk of doing more harm than good by overreacting to the threat of a pandemic. In 1976, swine flu, a strain of influenza similar to the one from 1918, was diagnosed in a small number of soldiers at Fort Dix, N.J., one of whom died. That prompted medical experts to warn that the United States faced a crisis reminiscent of the Spanish flu. President Gerald R. Ford authorized a mass inoculation program, and 45 million Americans -- more than 20 percent of the population -- were vaccinated.

What I enjoyed most about his article was his attempt to debunk the myth that there is no such a thing as being too prepared in terms of pandemic prevention. He believes that we are spending too many resources on useless preparations. This "trial" run of an emergency response to a serious public health threat may help settle the question of whether the risks associated with a public health emergency, such as the one we are facing with the swine flu, are really worth the investments we have made in preparedness for a biological threat.

 Audrey Spolarich, Senior Research Advisor

Tags: , , ,

 
Spectrum

Catching Swine Flu. Vector: Social Media

Wednesday, April 29th, 2009

Swine Flu, or H1N1 Virus, is spreading like wildfire - online, that is.

Beyond the tsunami of news coverage and buzz in the blogosphere, swine flu is demonstrating the power, efficiency and ramifications of digital media - well, at least in times of an impending pandemic. Although we are still in the midst of the crisis, it's interesting to see how organizations are using social media and digital technology in response.

To put things into perspective, Neilson Online found that online conversations about swine flu are doubling daily and the topic had been discussed on nearly six percent of blogs, news sites and forums by Tuesday morning. In addition, since April 24th, over 13,400 tweets had been tagged with #SwineFlu (the hash tag @CDCemergency is using) on Twitter, and that doesn't include the other tags people are using! According to MSNBC, the topic accounted for nearly two percent of all tweets during the past few days. 140 characters or not, that's a lot of conversations.

In addition, HHS responded by creating a Swine widget, which provides a graphic with links to the most recent CDC Swine Flu Info, and Google has launched a useful interactive map charting the course of the flu. John Brownstein, a physician at Children's Hospital Boston, along with fellow CHB computer scientist Clark Friefeld, also created the HealthMap swine flu tracking service, which was recently modified to include Twitter updates. All this within the last week!

The speed at which organizations are utilizing social media to transmit their swine flu messages, as well as the rate people are consuming that information, is incredible. However, a conversation about the utility and benefits of digital technology and social media in times of crisis cannot ignore the potential of the tools to be used to rapidly propagate misinformation, as well as the need to monitor the conversations and engage if necessary.

As updates emerge hourly (the swine flu Wikipedia page was updated 60 times between 10 a.m. and 11 a.m.) response to the spread of the virus, the Centers For Disease control acted quickly, updating their homepage and creating a special section solely for updates and information on swine flu that includes key facts, related items and the ability to share/post the page to social bookmarking and social networking sites. Buzz activity about the CDC mirrors closely the buzz surrounding both health scares. - Neilson Online

During times of crisis, digital technology and social media can provide valuable platforms to transmit messages efficiently. However, it's important to remember that these tools don't discriminate on the source, validity and value of information being shared. This is why organizations with vested interests involved during a crisis should not only transmit, but also monitor, engage and participate in the online space to ensure the truth trumps speculation and hearsay.

Chris Rottler, Digital Strategist & Account Executive

Tags: , , , , ,

 
Erica
Anderson

Digital Politics Takes Center Stage

Wednesday, April 22nd, 2009

Yesterday I joined hundreds of others at the Politics Online Conference, or #POLC09, for short. The day was full of panels like, "What Effect Will the New Administration's Use of Tech Have on Congress?" and "A Conversation with the Online Directors from the Obama and McCain Campaigns," (which was totally heated - guess who was bitter?), as well as "Social Media Analytics: Monitor, Measure and Manage."

All were excellent panels with talented individuals whom have adopted new media early on, taste makers and influencers - all discussing the implications and opportunities of the rapidly changing communications landscape. Either my Twitter application failed me or it was AT&T's service, but I wasn't able to tweet for most of the day. Although I couldn't update Twitter, it was nice spending the afternoon listening. After all, that is one of the first rules of social media.

A few things for the Twitter 101 students - # indicates a hash tag - or something that users include in their updates. Hash tags come in all forms - for events like #POLC09, for fads such as #SusanBoyle and for sub cultures like #fem2.0. All the user needs to do is include their tag of choice in an update, and the tweet will funnel into a page where only tweets with that tag go.

Here are a few of my favorite tweets from the day.

#POLC09 Screen Grabs

#POLC09 Screen Grabs

Erica Anderson, Senior Digital Strategist

Tags: , , , ,

 
Audrey
Spolarich

An X-Prize for Health Value?

Monday, April 20th, 2009

On April 13th, the X Prize Foundation, famous for encouraging serious tinkering around things like robots that go to the moon and cars that get 100 MPG, announced a $10 million prize for developing a plan for a community that "dramatically improves health value."

But how do we, or the judges of the X Prize, judge health value? How do we measure the current state of health value in a community - or a country - and how do we measure whether or not changes move the needle toward a greater health value?

This is a question of great interest to me and to Spectrum. We decided over five months ago to begin to address this question. Yesterday we announced the methodology for our Spectrum of Health Value StudyTM. Our study will directly ask Americans how they value various health products and services when spending their health care dollars. While the first data release is scheduled for mid-May, the preliminary results are very interesting.

The fact is health care is a three-legged stool - although this may imply more stability in the system than actually exists! One leg is quality of health care. The big debate around quality is the fact that we pay for much more quality than we receive. Furthermore, quality appears to be something that varies a great deal from place to place, as was outlined in testimony by now OMB Director Peter Orszag when he appeared before the Senate Finance Committee on July 17, 2008.

Access - another leg on that stool - also is a much discussed topic, but when most people discuss access to health care products and services they are really discussing Americans' insurance coverage, or lack thereof.

Only recently have policy wonks been batting around the question of health value. In his testimony before the Senate Finance Committee on September 9, 2008, Peter V. Lee, Executive Director for National Health Policy of the Pacific Business Group on Health testified on "Promoting Quality and Value in Health Reform."

These three legs - access, quality and value - will continue to dominate the discussion around health care for the months to come. We hope you stay tuned for this interesting and important dialogue.

Audrey Spolarich, Senior Research Advisor

Tags: , , , ,

 
Spectrum

Hospitals' Use of Social Media Increasing

Thursday, April 16th, 2009
U.S. Hospitals' Accounts on YouTube and Twitter (from Found in Cache)

U.S. Hospitals' Accounts on YouTube and Twitter (from Found in Cache)

I recently stumbled on Ed Bennett's blog, Found In Cache, and what a gold mine! Beyond having a cool name, Ed's blog compiles information on hospitals' use of social media, what online tools they're using, what tools are the most popular and other related information. Currently, of 216 hospitals listed, 126 have YouTube channels, 83 have Facebook pages, 132 are using Twitter and 23 have blogs.

I think it's wonderful that so many hospitals are experimenting with new media and leveraging these tools in unique ways, but the question remains for some: how do you go from using the usual suspects - a blog, Twitter and Facebook - to becoming the next St. Jude? Well, you probably can't. Although, according to Ed, St. Jude is using YouTube, Facebook, and Twitter - take what you will from that.

What these tools and a broader Internet strategy can offer, though, is a means to promote the qualities of an institution - its custom services, reputation, faculty, research, etc. - raise funds efficiently, as well as dispel myths and/or counter attacks to a hospital's brand through participation and engagement. The utility of such tools as communication vehicles is almost endless, but it is important to remember that such campaigns should be based on a strategic plan that align with an organization's mission.

Bennett, who manages the University of Maryland Medical System Web site among others, has a lot of insight to offer. I encourage people to visit his blog and take a look at his extensive list.

Ed also can be found on Twitter @edbennett.

Chris Rottler, Digital Strategist & Account Executive

Tags: , ,

 
Spectrum

Person-to-Plant Communication: Technique of the Future?

Wednesday, April 15th, 2009

Tweetjects, or objects that Tweet, are becoming more common.

In fact, plants have stopped focusing on traditional communication avenues to join the social media explosion known as Twitter, so they can Tweet freely about their watering needs.

Botanicalls, an ongoing collaboration between four partners, has developed a small computerized monitoring system to detect when the moisture content of the soil is inappropriate for a plant - be it too high or too low. The system then relays the message to the plant's owner begging for more water or asking to drain some of the water away. Once the plant has been cared for, it never forgets to thank its owner.

@StartrkplantIt used to be that all this botanical communication was done via telephone and the plants would have their own voices and accents to complement the plant's name and native heritage. But in this age of social media, the plants aren't going to be left behind. Botanicalls is now offering text messaging and Twitter feeds for plants to communicate with their owners. Want to check it out? You're not the only one. @startrkplant, a tomato plant in Boston that is being monitored by a Botanicalls system, has nearly 100 followers playing close attention to plant's 48 Tweets.

IBM's "Master Inventor"Andy Stanford-Clark reportedly has a complicated system in his house on the Isle of Wight in the United Kingdom to detect and Tweet the energy expenditure of his home. He's since restricted his Twitter page, @andy_house, to a select group of twelve, so I have no way of confirming what his house is actually Tweeting about.

But other great minds cannot be far behind the innovative thinking of Botanicalls and Andy Stanford-Clark. These Tweetjects are sure to springboard a whole host of new applications for social media - put your car on Twitter so you know when it's time to change the oil. Hook up the carbon monoxide detector to warn you (and your local fire department) that the air is toxic. Or maybe even have a sensor embedded in a vein to Tweet a reminder to eat lunch before your blood sugar crashes. The mind reels.

Juhi Kunde, Science Writer & Senior Account Executive

Tags: , , ,