Archive for April, 2009

John
Seng

Annual Meeting, Global Perspective

Tuesday, April 14th, 2009

April 2nd – 3rd, GLOBALHealth PR agency heads, including Spectrum’s CEO and Chair of GLOBALHealthPR John Seng, met for the annual face-to-face planning meeting.  Here is John’s take on the trip.ghpr

I visited Italy with my colleague Rosalba Cano for the 8th Annual General Meeting of our GLOBALHealthPR partners, and hardly two days after the meeting ended in Venice, the earthquake struck the town of L’Aquila, which is much closer to Rome. (Martin Slater, the president of our Italy partner firm Noesis, suggested the Italian Red Cross among reliable relief organizations for readers interested in supporting assistance efforts.)

From Japan to the US to Latin America and throughout Europe, our partners connected to discuss our individual company performances for 2008, our prospects for 2009 and beyond, and to take a closer look at the different pharmaceutical approval and marketing regulatory environments for each of the 10 markets covered by GLOBALHealthPR worldwide.

For readers who don’t know, GLOBALHealthPR is the largest health-focused network of independent public relations firms that collaborate on an international basis. Spectrum Washington is the network’s headquarters. (more…)

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Erica
Anderson

Digital-To-Consumer the New DTC?

Wednesday, April 8th, 2009

According to the Manhattan Research Group, more than 60 percent of U.S. adults turn to the Internet as a support tool in healthcare and disease management. The study, which focused on how consumers use Internet technology for health and treatment decisions, used a sample of 8,714 U.S. adults.

Acne, adult ADHD, Fibromyalgia and Cancer are in the top condition groups for online searches. Next  Thursday, April 16th, Manhattan Research, along with presenters from Johnson & Johnson and the Food and Drug Administration (FDA) will present the findings in full at “How New Media Changes Pharmaceutical DTC Advertising.” The event will include insight on:

  • The Obama Administration’s Impact on Pharma and DTC Marketing
  • The Latest Research on Improving Print and Television Advertising – Practical Tools to Maximize Your Dollars
  • Optimizing Patient Engagement through an Integrated Marketing Mix

Check back next week for more information on what the study found and how the Internet is expanding the definition of Direct-to-Consumer as we know it.

Erica Anderson, Senior Digital Strategist

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