Last week I had a great opportunity to contribute an article to Examiner.com titled, “The Intersect between Media and Mobile,” where I dissected the ways that mobile devices have impacted the flow of information in society – both generally and specifically in the marketing and news industries.
The truth is, the growth in mobile technology is affecting every industry based on the access that it allows; and beyond the cliché, it puts information right in the palm of your hand. It’s become a popular way to track how many doctors are using smart phones as a part of their daily routines, and the number is steadily on the rise, with 94 percent of doctors reporting use in one recent study. Mobile provides the advantage of never having to stop when it comes to needing information, whether that means referencing an encyclopedia or consulting with a colleague.
Many people often think of healthcare as a more traditional industry because of the regulation, but perhaps these latest numbers show that healthcare is making the big shift toward ‘new’ media. Ninety-four percent of doctors using smart phones is a major jump over the 21 percent of mobile subscribers at large who are doing the same.
Perhaps healthcare is the dark horse, along with media and marketing that will enable the massive shift that experts are predicting; away from the desk to a more on-the-go approach. Do you use a smart phone? Are you on board with the mobile movement? Read my original article and let me know if you agree.
