Spectrum recently relocated our Washington headquarters office to right around the corner, literally on the same block. And onto the second floor, just like before.
So what’s really special about our new space? We looked at our impending move as an opportunity to draw ourselves out on a blank canvas. We did just that. Whether you look up, down, all around, you’re in for something unexpected.
What were the factors that shaped the conceptual development of this new space? What inspired us?
Spectrum is independent, so we can do what we want to do, what we think is best in an uncommon, unbridled fashion. We worked very closely with our architects, OTJ Associates. Early in the process, we invited them to watch us work, to see and hear what makes us tick, get a feel for why Spectrum is special. Then, we visited OTJ’s offices multiple times to see what they do for their other clients. We knew immediately that they could stretch us out, take us far in the imagination. I’m not sure that OTJ believed us when we said we were okay with them having fun with the design. You might expect this look and feel in Cupertino, California, but on Pennsylvania Avenue in Washington, D.C.?
Spectrum is a team. Our new home is a team room.
You see very few walls, and those we have are mostly glass. The new design reflects Spectrum’s culture: open, collaborative, integrated, science-geeky, tech-driven, flexible and friendly. And the sunlight is incredible, with our suite facing both toward east and south.
We wanted to stimulate all five senses. In our new home, we wanted to plug in a mix of natural and artificial energy. What could be more 2015, looking ahead?
Every day is a new day, ripe for new ideas. We tell stories, and our new space makes for a strong science story-telling laboratory.
In our two previous locations over the past 16 years, everyone’s individual office was her home away from home. Now, it’s a group room. Spectrum central is our home. It’s a dormitory without the pillow fights. Well, maybe a few. We’ll see.
We’re enabling one another individually and collectively. Think the pulse of a news room, the excitement of discovery in the laboratory, combined with the camaraderie of a fraternity or sorority. There isn’t anything we can’t do for our clients when we put our minds to it and work together.
Spectrum’s growing as well as evolving. There’s plenty of room for ideas at our new 2001 Penn home. But we also work with valued team members who join us from their satellite locations across the country and – through our GLOBALHealthPR partnership – the world.
In terms of the agency’s past, present and future, what does this more-than-mere change of address mean to Spectrum clients?
Our vision is to be the partner of choice for organizations seeking passionate, life science-focused communications that make a difference in health care, and do it with flair. Visit us and take a look around. Midway through our second decade, we’re inspired and primed to continue growing by doing what we do best, the Spectrum Way.
Tags: public relations