My colleague and I attended the MM&M Awards celebration last week in New York. This was an opportunity to see what the crème de la crème of Medical Marketing & Media are doing. Turns out they are doing some pretty great things!
Honored to be among industry leaders
In the “Best Use of Public Relations” category, Spectrum was competing against Feinstein Kean (an Olgivy Company), MCS Public Relations, Novo Nordisk and Coyne Public Relations. Although we didn’t win, it’s interesting to see that we were nominated along with several top-notch programs because of our unique approach to digital media. Our program used a creative mix of digital outreach to engage with a broad audience. The winner, Pfizer, had a great program that featured dedicated websites linked to YouTube pages with both funny and stern videos.
Category chatter
Events are more than just dinner and black ties, its about hearing the latest buzz and figuring out who’s who in the room. In between sips of wine and bites of some sort of fish wrapped in seaweed, we chatted.
At our table, we were surrounded by advertising guys who said that the “Best Corporate Marketing Campaign” and the “Best Professional Print Campaign” are considered the most prestigious. At the end of the day, I found the “Best Multichannel Campaign- Large Organizations” to be the most thought provoking. The winning program submitted by Merck was one of really high merit. Considering that submissions in this category were from companies with 12 billion dollars a year or more in revenue, you shouldn’t expect less. That is not to say that money begets creativity, but just saying you can be a bit more creative when you have a bigger budget.
Recognizing dedication
In each case, it was great to see communications professionals giving their best to create impressive productions. It was obvious that each team had worked with dedication to produce their programs. That’s what practicing communications is all about to our crew at Spectrum: infusing passion for our work with innovative campaign ideas to impress audiences and further our clients’ initiatives. At the end of the day, it’s good to know that what we do makes an impact.
Where you at the event? If so, follow me on twitter @lafauce and let me know what you thought of the event.
At the end of the day it comes down to what drives you to do great work. So let us know. What drives you to do great work?
