Author Archive


Budget Bull

Wednesday, March 18th, 2009

Numerous commentators have argued that, although the budget reconciliation procedure would allow health reform legislation to avoid filibuster and pass with a majority Democratic vote, the Byrd rule would prohibit many no cost provisions critical to such an enterprise. These no cost provisions include standards to protect consumers in marketing commercial insurance, the design of independent review of health claims denials and mechanisms to ensure universal enrollment in public and private insurance plans and subsidy programs to assist low-income families.

This week, Senate Budget Committee Chairman Kent Conrad joined those concerned about the effect of the Byrd Rule, stating that "If you try to write in reconciliation healthcare reform ... you'll be left with Swiss cheese because so much will be subjected to Byrd rule strikes."

In fact, the Byrd rule can be easily repealed or revised to accommodate health reform by a simple majority vote of Democrats in the Budget Committee. With a 12-9 majority, the aye votes of only 11 Democrats on the Committee are required to remove the Byrd rule impediment to passing substantive and well-designed health reform legislation. Indeed, the arcane Budget Rules provide that a sixty-vote super-majority is required to reverse such a vote on the Senate floor.

Marsha Simon, PhD, President, Simon & Co., LLC

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The Pod-itics of Health Care

Thursday, November 30th, 2006

Recently, an article in The Hill (The Hill, 11/29/06) described how politicos such as Bob Dole and Tommy Thompson are producing podcasts to educate seniors and their caregivers about the Medicare prescription drug benefit.  At first glance, Dole and Thompson may seem like unlikely sources for podcasts but, in fact, they are among those who have figured out that communicating in the twenty-first century requires twenty-first century approaches.  Over the past three years, podcasts have emerged as an increasingly popular tool to communicate both educational and entertainment information, and now they are rocking the political world. 

Public affairs is all about communications and getting your message out to your audience.  And as communications' professionals, we need to stay on top of these innovative tools and maximize their use and value.  Our research tells us that 9.2 million U.S. adults have downloaded an audio podcast in the last 30 days.  Currently, more than 29 Senators produce podcasts and President Bush's weekly radio addresses can be found on the Official White House page on iTunes.  Both the DNC and RNC used podcasts as a way to encourage involvement among their activists during the recent midterm elections. 

Podcasts may not earn the same amount of media impressions as a story in The Washington Post, but using this tool makes sense because you are guaranteed to reach an audience that has an interest in your issue.   And, who knows, you may change some minds along the way.

Bonnie M.
Public Affairs