Author Archive

Brittany
Allgood

What do we do? We’re collaborate managers. We work together for the greater good.

Tuesday, March 19th, 2013

Living in D.C., it’s common to hear “who do you work for?” and “what do you do?” I often respond with “well, I mostly like to plan for travel, watch SEC football and invest in friends.” Since people expect you to say something about working on the Hill for Congressman so-and-so, my reply either elicits a confused look or opens the door for a real, personal conversation. The truth is, it’s challenging to explain what I do in just a few words, as evident based on my title: Executive Business Development and Marketing Assistant. (more…)

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Brittany
Allgood

Award-winning: An investment or waste of resources?

Tuesday, January 22nd, 2013

It’s that time of year again. With strategic prowess, we’re reviewing our 2013 marketing plan to ensure it will spotlight all the wonderful work happening at Spectrum and, ultimately, drive new business growth. As we sift through the myriad of publicizing tactics, I wonder: are industry award submissions an investment worth the return? Is excellent work enough to please, or must it be literally award-winning?

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Brittany
Allgood

A Shift in Marketing… Incoming!

Friday, January 4th, 2013

There was a time when clients were attracted to telemarketing and media ads, or outbound marketing. Like banging heads against a wall, merchants paid big money to disseminate product and service information, shouting from the rooftops, with hopes that customers and investors soon would respond. The “if you build it, they will come” attitude. To marketers who are still banging away, this is a wake-up call.

We are increasingly inundated with messaging, causing information overload and the “tune out effect.” That’s why, moving forward into 2013, inbound marketing is the hot strategy for garnering attention. Likely a familiar practice for PR pros, this means spending less money on pay-per-clicks and more time creating engaging online content and conversations. The idea is to draw customers to your virtual doorstep without directly spending money or being pushy with your message. (more...)

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Brittany
Allgood

On the 11th Anniversary of September 11: Expanded Coverage for Responders

Tuesday, September 11th, 2012

Firefighters and other 9/11 responders, and those who worked among the debris of the World Trade Center site have been faced with a host of health-related problems. On Monday, the federal government acknowledged that cancer is certainly among the conditions, adding 58 types of cancer to the list covered by the Zadroga Act. Signed into law by President Obama in 2011, the Zadroga Act ensures that those affected by 9/11 continue to receive monitoring and treatment services for 9/11-related health problems through at least 2015.

Often compared to coal miners, workers laboring in dust for months at the World Trade Center site were exposed to a never-before seen toxic mix of jet fuel residue, chemicals and building materials. Many developed cancer-related health problems, and some have died.

So, why did it take 11 years to make it official?

It takes time to gather research data, and the National Institute for Occupational Safety and Health (NIOSH) wanted evidence of a causal relationship between the 9/11 disaster and cancer found in survivors before agreeing to fund between $14.5 million and $33 million for an estimated 950 to 2,150 claims.

“We have urged from the very beginning that the decision whether or not to include cancer be based on science,” said New York Mayor Michael Bloomberg.

The catalyst for coverage? Science.

Insufficient scientific evidence of a causal relationship was the reason for omitting cancer from the docket of covered illnesses – until research funded by NIOSH found that responder firefighters were almost 10 percent more likely to develop cancer in the seven years post-9/11 than the general U.S. population with similar demographics and 19 percent more likely than their non-exposed counterparts.

Even with this research, NIOSH is only hesitantly adding cancer coverage. In the study’s conclusion, NIOSH says, “we remain cautious in our interpretation of this finding because the time since 9/11 is short for cancer outcomes… we cannot rule out the possibility that effects in the exposed group might be due to unidentified confounders.”

Science: The Great Validator.

This was an unprecedented environmental disaster and the NIOSH is accustomed to relying on extensive studies to help make public health-related decisions. In this case, the connection between 9/11 responders and cancer might have been obvious to some, but the scientific proof solidifies it as fact, giving credibility to the NIOSH decision to add it to the list of government-covered conditions.

What’s the key take away here? Knowing the science behind a decision is crucial–science promotes understanding and credibility.

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