Author Archive

Erica
Anderson

Pre-Existing America

Friday, September 25th, 2009

In 2002, seven years before the current health care reform debate consumed America, 17-year-old Jerome Mitchell made the news when his insurance policy was revoked based on a pre-existing condition cited by the insurance company: HIV.

Today, with our nation in the throes of a high stakes and often emotional health care debate, Mitchell's story once again makes the news.

Seven years after it first caught our attention, his story now burns anew in the blogosphere, on discussion boards, in the Huffington Post, on the homepage of DIGG - reignited by a Sept. 16 South Carolina Supreme Court decision that ordered Fortis Insurance Company, now operating as Assurant Health, to pay Mitchell $10 million in damages for abandoning him when he needed it the most. (more...)

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Erica
Anderson

FDA and FTC: Enter at Your Own Risk

Friday, September 18th, 2009

Summers are normally quiet in Washington. Traffic thins out. Cabs are more available, and Capitol Hill can feel like a ghost town. But this summer, the story was different.

Health care reform kept the government and the media buzzing with details about the proposed overhaul - debate over a public option, discussion of non-profit coops, and concerns over access and quality of care.  While the conversation on Capitol Hill focused on one angle of health care reform, the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) chiseled away on another. Quietly, each released new proposals that portend major changes for how pharmaceutical and medical device companies advertise, interact with the consumer, the patient, in the future. (more...)

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Erica
Anderson

Value: What’s it Worth?

Wednesday, July 15th, 2009

Value is defined as something being of worth, utility or importance. But how is value defined in the context of the current health reform debate?

healthvaluelogo_colorSpectrum decided in 2008 to try and figure this out. In January 2009, we fielded the first round of the Spectrum Health Value Study TM a national, ongoing online survey to ask Americans what they value when it comes to health care products and services. From over-the-counter drugs to outpatient services, mental health services and the dentist, we sampled, and each quarter will continue to sample, 1,000 Americans who match the U.S. population by age, gender, region and ethnicity. (See methodology explained here).

The most recent data uncovered three major findings concerning the insured and uninsured in the U.S.:

  • There are significantly more uninsured people ages 18 and older in the U.S. than the latest Census Bureau statistics indicate (51.2 million currently compared with the 47 million in 2006);
  • During the economic downturn, insured respondents reported significant cutbacks on their use of health services, including the use of prescription medications, but have increased their use of mental health services, psychiatric services, and substance abuse services; and
  • Although uninsured respondents reported that they believe insurance is "absolutely essential," they still lack coverage.

Read the entire report on the insured and uninsured here.

(Spectrum works with Russell Research to field the study).

-Erica Anderson, Senior Digital Strategist

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Erica
Anderson

Paging Dr. Google?

Monday, June 29th, 2009

Today I caught up with Susannah Fox, Associate Director at Pew Internet and American Life Project. Fox and I are both in New York City for Personal Democracy Forum, a two day event dedicated to how technology is changing politics.

I was fortunate enough to get a few minutes of Fox's time, who recently published a study with Pew called "The Social Life of Health Information." Hear what she has to say about years of public opinion polling  - what is has shown about patients, how they find health information, how the Internet has changed things...and how it has kept them just the same.

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Erica
Anderson

Internet Week NYC Part I: Social Media for Non-Profits

Tuesday, June 9th, 2009

Last week was Internet Week New York, an eight day splendor of panels, tweets, live videos and happy hours. The event was presented by the International Academy of Digital Arts and Sciences (which organizes the Webby Awards) and was, in a way, a place to celebrate the "nerdy togetherness" as Rachel Sklar remarked, that comes from the Internet.roundtable-nyc2

Anthony Phung, a Spectrum staffer who helps hold down our New York office, joined me for a few events. Below is my perspective from one of the panels we attended. Stay tuned for another post from Anthony on the future of the web for students.

Social Media for Non-Profits

This event featured Soraya Darabi (@sorayad), who manages the New York Times multimedia and social media marketing. She was joined by Rachel Sklar, Matthew Knell and Allison Palmer.

There was a ton of knowledge shared, so after the fact I sifted through my notes and pulled out a few salient points for non-profits just now entering the realm.

(more...)

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Erica
Anderson

Digital Politics Takes Center Stage

Wednesday, April 22nd, 2009

Yesterday I joined hundreds of others at the Politics Online Conference, or #POLC09, for short. The day was full of panels like, "What Effect Will the New Administration's Use of Tech Have on Congress?" and "A Conversation with the Online Directors from the Obama and McCain Campaigns," (which was totally heated - guess who was bitter?), as well as "Social Media Analytics: Monitor, Measure and Manage."

All were excellent panels with talented individuals whom have adopted new media early on, taste makers and influencers - all discussing the implications and opportunities of the rapidly changing communications landscape. Either my Twitter application failed me or it was AT&T's service, but I wasn't able to tweet for most of the day. Although I couldn't update Twitter, it was nice spending the afternoon listening. After all, that is one of the first rules of social media.

A few things for the Twitter 101 students - # indicates a hash tag - or something that users include in their updates. Hash tags come in all forms - for events like #POLC09, for fads such as #SusanBoyle and for sub cultures like #fem2.0. All the user needs to do is include their tag of choice in an update, and the tweet will funnel into a page where only tweets with that tag go.

Here are a few of my favorite tweets from the day.

#POLC09 Screen Grabs

#POLC09 Screen Grabs

Erica Anderson, Senior Digital Strategist

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