Author Archive

Erin
Turner

Preliminary Dietary Guidelines for Americans Announced

Thursday, July 1st, 2010

Growing up, I remember sitting in health class learning about the food pyramid with its chunky base of pasta and breads - a pyramid that is hardly reflective of the war on carbs that seems to be popular as of late. With very few adults having access to a health class of any sort on the latest nutrition information and hundreds of individuals sharing conflicting information on "the way," where does one turn when trying to determine what's the healthiest way to eat? The U.S. Department of Agriculture (USDA) and the U.S. Department of Health and Human Services (HHS) has an answer: the 2010 Dietary Guidelines for Americans.

Last week, USDA and HHS released the preliminary version of the latest guidelines, which are updated every five years to help Americans determine the right foods they need to fuel an active, healthy lifestyle and reduce their risk of chronic disease. The new guidelines, which have been in development since the panel of 13 expert medical and scientific researchers first met in late 2008, recommend a significant decrease in salt, fat and sugar intake and place a greater emphasis on a plant-based diet than did the 2005 guidelines. (more...)

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Erin
Turner

My E-Patient Twitter Success Story

Friday, February 26th, 2010

When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was not traditional: "Twitter."

For the past five years, I've suffered with pain in my right wrist on a daily basis, despite regular treatment from an orthopedic surgeon. I was diagnosed with an LT ligament tear and told that my only surgical option was a partial fusion of my wrist - a treatment he did not yet recommend and I was unable to accept as a solution. At the time, I remember having a conversation with my father: "You hear about these ballplayers tearing things and coming back to play the next season," he said. "It seems like there should be a better solution than that." (more...)

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Erin
Turner

Online Newspaper Consumption Decreases for 18-24 Year Olds

Friday, February 26th, 2010

With cuts happening in news rooms around the country, it comes as no surprise that print newspaper circulation is down. The fact that more and more Americans are getting their news online is old news. What may take some by surprise, however, is that even online newspaper consumption is down among certain age groups. According to PointerOnline, IBM's Media and Entertainment group will soon be releasing survey results that show those between 18 and 24 years of age are consuming online newspapers less, down to 58% in 2009 from 64% in 2008. PointerOnline also notes that "the study, not surprisingly, finds consumers moving to what IBM calls 'connected experiences,' using various Internet-enabled devices to consume, engage with and create media, whether news and information, personal messages or produced entertainment."

These findings highlight two important points. First, if you are conducting outreach to young adults, social media is a must. It's also imperative to consider the "new" leading sources for breaking news - The Huffington Post, TechCrunch, Daily Kos, The Daily Dish, even TMZ.  When applicable, Web sites like those should be included in outreach plans. (more...)

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