Spectrum’s new crop of interns starts today! (Can you tell how excited us junior level staff are?!)
Summer 2011 interns present their final project to staff
This time of year reminds me of when I first started working at Spectrum as an intern in the spring of my senior year in college. In some ways, I feel like I was more buttoned up with my PR know-how then. I had mastered Grunig and Hunt’s four models of public relations and I could outline an RPIE approach to a campaign in no time. However, after being out in the “real world” for a few years now, I know that PR cannot be so easily defined or broken down into four simple models, and I’ve seen that there’s never as much time as we’d like to R (research), P (plan) and E (evaluate) – which is unfortunate, really.
Securing a PR internship and capitalizing on the opportunity is one of the most important things PR students need to do to land a job after college. It’s the time when you begin to learn those invaluable out-of-the-classroom lessons. Below is a list of ways for students to distinguish themselves from other internship candidates and leave an impression (a good one, that is):
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