The Full Spectrum Blog

When describing Twitter hashtags to clients, we typically describe them as a method for aggregating similar content and community building. Basically, when a Twitter user tags a keyword with the hash - or pound symbol (#) - the Tweet will appear in the conversation thread on that specific topic.

In the past year and a half, many online Twitter chats have cropped up - more than 100 Twitter chat schedules are tracked here. Reminiscent of AIM chat room-style group discussions, this more refined method of group dialogue allows Twitter users to virtually meet with people throughout the Twitterverse. By tagging their posts with the same hashtag, users can follow the conversation surrounding their shared topic of interest. Most groups have a set time they meet each week and typically, a moderator will field questions and pose them to the group to ensure the dialogue continues to flow.

Chat groups are always welcoming new participants and even if you don't feel like interacting, interested individuals can simply follow along with the group's hashtag at their designated meeting time. Twitter chat groups provide a uniquely useful and efficient method for connecting, interacting and learning. Public relations and communications chat groups allow industry newcomers, seasoned experts and everyone in between to provide and share a variety of perspectives and obtain 140-character snapshots of qualitative insights. For example, @Mikinzie, a PR college student, participates in #prstudchat because she values this weekly time to network with "awesome PR pros who are always willing to talk/ help." (more...)