Author Archive

Kaitlin Doody
Kaitlin
Doody

Recipe for Dining Social with Chicago Magazine

Tuesday, October 18th, 2011

During this year’s Social Media Week in Chicago, Spectrum had the chance to sit in with some of the city’s most online-savvy chefs, foodies and restaurateurs in a session called Dining Social, hosted by Chicago magazine. We’ve whipped up our “recipe” for dining social with some of Chicago’s best, which includes the top ingredients and directions for making digital work in the restaurant realm.

Also-if you’re looking for some insights from the District’s great digital foodies, head on over to D.C.’s Social Media Club event “I’m Only on Twitter for the Food Trucks” tomorrow, Wednesday, October 19 at 6:30pm. You’ll get to hear from @LobstertruckDC , @CurbsideCupcake and @BigCheeseTruck on how they’ve made social media work for their businesses.

Now, back to our delicious recipe for dining social:

Ingredients

  • 5 foodie panelists
  • 1 founder of Restaurant Intelligence Agency
  • A bunch of Tweets
  • A sprinkle of Facebook posts
  • A variety of blog content
  • 4 oz. of a good red wine

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Posted in Innovation, Journalism, Media Relations, Social Media, Tweets
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Kaitlin Doody
Kaitlin
Doody

A Twitterview with AARP Illinois: Demystifying Social Media for Seniors

Tuesday, October 11th, 2011

Last week, I had the chance to “Twitterview” (Twitter + interview) Jennifer Baier, Senior Program Specialist of Technology and Volunteer Engagement at the AARP Illinois State Office, as a follow-up to her Social Media Week presentation, Demystifying Social Media for Seniors and Beyond.

We’ve heard that those over 50 are one of the fastest growing demographics on social networks, but what exactly are older adults doing online? Besides looking at photos of their kids and grandkids, they are using social media for advocacy, healthcare and job hunting. Take a look below to view our live Twitter Q&A exchange to find out more about what’s getting some seniors plugged in and what’s still keeping some offline.

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Posted in Blogosphere, Community Involvement, New Media
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Kaitlin Doody
Kaitlin
Doody

Cracking the QR Code: QR is to mobile as URL is to Web?

Thursday, September 1st, 2011

You’ve seen them on the metro on your way to work. You’ve seen them while flipping through Time magazine. You’ve seen them on mailings you’ve received from your favorite retail store.

We even came across a QR code while on a tour at the Newseum in Washington, D.C., with our GLOBALHealthPR partners.

These pixilated square icons are popping up all over the place and they seem to be the cool thing to do – after, of course, you get a Twitter handle and a Facebook page.

QR Codes, which are short for quick response codes, are scannable barcodes that can be read by most smart phones. When the phone registers the barcode, you are then taken to the specific web page. It’s a fun, useful way for marketers and communicators to provide easy access to more information about your product, brand or company on the web. Here’s a cool look at what some folks have planned for QR codes in the digital healthcare space with a mobile hospital feedback system through the Health 2.0 Developer Challenge.

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Posted in E-Patient, mobile, Social Media, Technology
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Kaitlin Doody
Kaitlin
Doody

Five Things I’ve Learned about Twitterviews [Twitter + Interview]

Tuesday, June 21st, 2011

The Associated Press says the world’s first Twitterview was conducted in 2009between ABC’s @GStephanopoulos and U.S. Senator @SenJohnMcCain. Others say there were earlier Twitterviews conducted as “long ago” as late 2008. Either way, in the past few years, we’ve seen the Twitterview crop up as another powerful digital media tactic for public relations campaigns.

Looking through the PR pro lens and applying the hands-on experience I’ve gained from organizing two Twitterviews this year, I have come up with some top tips to keep in mind.

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Posted in Health 2.0, New Media, PR Industry, Tweets
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Kaitlin Doody
Kaitlin
Doody

IHSMS: The right formula for successful healthcare communications

Tuesday, May 17th, 2011

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in local communities and on a global scale, so does the potential within the communication tools and technology that we hold.

Spectrum’s team of health communicators from across the globe will converge in Washington, D.C. on May 18th from 9-10:30 a.m. ET to present data and reveal insight from a global listening program. The listening program was conducted in 11 countries to assess the impact and conversation around malaria. During tomorrow’s event, the International Healthcare Social Media Summit team will discuss the implications for the data found, as well as offer insight into strategies for using digital tools to benefit national and international healthcare organizations today. For more information about the summit and to register, please visit the event page. You can also view live-streaming of the summit or follow the conversation on Twitter: #ihsms.

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Posted in Health 2.0, Social Media
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Kaitlin Doody
Kaitlin
Doody

Colorectal Cancer Advocates Call on Congress

Friday, March 18th, 2011

Live from Capitol Hill – it’s Fight Colorectal Cancer’s fifth annual Call-on Congress Advocacy Day!

Well, not exactly live, but last week, my Spectrum colleague Kelly Barrett and I headed over to Capitol Hill to capture the action and catch up with the Fight Colorectal Cancer advocates encouraging their federal lawmakers to support  several pieces of legislation (as described here) that would make colorectal cancer screenings more available, raise money for cancer research and increase awareness about the cancer responsible for the second highest number of cancer deaths among men and women in the U.S. each year.

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Posted in Cancer, Disease Awareness
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