Last Friday I attended an event sponsored by PRSA National Capital Chapter on social media strategy and measurement. The following ten steps for implementing a social media campaign were presented at the event.
- Listen -Identify who is saying what about your brand. Listening is the first step to participating in social media.
- Share of Voice/Messaging - Determine your brand's share of voice (total mentions of a concept/brand/message). Consider if the mentions are positive or negative and understand where these conversations and messages are found. Then, map your key messaging according to the content of conversations.
- Set Goals and Benchmarks - Decide what you wish to accomplish with your social media campaign. Set tangible numbers to reach and then determine the amount of time it'll take you to reach that goal.
- Discover Communities and Bloggers that Matter -Who is currently talking about you and your brand? Locate communities that already exist and see how you can engage those interested groups. (more...)
