Author Archive

Megan
Lustig

Autism, Divorce, and the International Meeting for Autism Research

Wednesday, May 26th, 2010

Chances are you've heard the numbers - according to the Centers for Disease Control and Prevention, 1 in 110 children in the U.S. have an autism spectrum disorder (ASD). And if you've heard those numbers, you also may have heard the widely referenced statistic that 80 percent of parents of children with an ASD end up getting divorced. However, research presented by our client, the Kennedy Krieger Institute, at the recent 2010 International Meeting for Autism Research in Philadelphia debunked this statistic, finding that autism has no effect on family structure.

So why are these findings important to the autism community? I'll let you click here to listen to lead study author Dr. Brian Freedman discuss these findings, and provide his research team's first-hand perspective. So many people - from fellow researchers at the meeting, to outlets including WebMD, Newsweek's Human Condition Blog, HealthDay, NPR, and the LA Times Booster Shots Blog - expressed interest in this study, because it demonstrates that families don't have to receive a diagnosis of autism and divorce at the same time, and it underscores how families are resilient when faced with the challenges that raising a child with an ASD may bring. (more...)

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Megan
Lustig

Olympic Champion and Kennedy Krieger Empower Children with Special Needs

Tuesday, February 2nd, 2010

On Monday morning, the Today Show featured a story on I-Skate, Dorothy Hamill's Adaptive Skating Program at Kennedy Krieger Institute.

Dorothy Hamill's Adaptive Skating Program is part of the physically challenged sports programs at Kennedy Krieger Institute, and provides children with a unique opportunity to get involved with physical activity, which improves their health, as well as providing a chance for important social interaction with their peers.

The Spectrum team worked with Today Show producers and Kennedy Krieger Institute to secure this story on I-Skate, making for a wonderful, heartwarming "Good News" story to watch on a Monday morning.

This is just one example of inspiration and motivation coming out of the Kennedy Krieger Institute, and demonstrates how people at Kennedy Krieger are empowering children with disabilities.

Click here to see Dorothy skate with children in the program and the joy they experience on the ice! (more...)

 
Megan
Lustig

Relationships 2.0

Friday, November 20th, 2009

So much has changed in just the four years since I've joined the communications industry. The exponential growth of social media, blogs and digital tools has caused us to take a step back and reexamine the most strategic way to deliver key messages to our clients' target audiences. And we continue to hear how newsrooms at some of the nation's leading outlets are shrinking, with many of the journalists who we've worked with over the years now freelancing, as opposed to holding a full-time position at one news outlet.

Yet one aspect of communications that has not changed is the power of relationships. While the communications industry is constantly evolving and embracing new tools, continuing to establish and build strong relationships is still at the core of media relations. This may seem like a no-brainer, but in today's fast-paced, changing media landscape, it is something that can often be overlooked. (more...)

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