Spectrum announced today the promotions of Liz Bryan and Luke Dickinson to Vice President. Bryan and Dickinson will continue to lead key accounts in Spectrum’s portfolio of clients focused on consumer products, biopharmaceutical development and academic research, while assuming greater responsibility for the firm’s business and staff development efforts. (more…)
Today our founder and president, John Seng, was named the Pharmaceutical Marketers Directory ReFRESH High Climber of the month. Check out excerpts from his interview in the PMD monthly newsletter.
Last week, Spectrum team members Pam Lippincott and Liz Bryan attended the PRSA Health Academy Annual Conference in Indianapolis to accept the Frank J. Weaver Lifetime Achievement Award on behalf of John. This distinguished award honors an individual who has made outstanding contributions to the field of health care public relations and changed the practice of public relations in America. (more…)
Our team at Spectrum is proud to announce that John Seng, founder and president of Spectrum, has been awarded the Public Relations Society of America’s 2013 Frank J. Weaver Lifetime Achievement Award. Judged by a committee that includes former recipients, this distinguished award honors an individual who has made outstanding contributions to the field of health care public relations and changed the practice of public relations in America. For more information, check out PRSA’s news release.
As you may know, John has dedicated his life and career to improving the health and lives of others with the best tool that he has – his ability to relate and effectively communicate with others. Since founding Spectrum in 1997 to focus solely on health and science communications, John has created a special environment that fosters a passion for health care, science, creativity and an entrepreneurial spirit that continues to inspire his employees day in and out, while representing great clients and amazing causes.
Please join us in congratulating John on this achievement! And check out a few highlights of John’s career so far: (more…)
Senior health care communications professional Rosalba Cano has rejoined Spectrum, one of the nation’s leading independent health and science communication firms. As vice president, Rosalba will provide counsel to pharma, biotech and non-profit clients on communications programs and will lead scientific communications efforts for a global consumer products company, as well as lead specific business development efforts. (more…)
In the wake of Lance Armstrong’s public fall from grace, we gathered to chat about the use of celebrity spokespersons. Here’s a peek at the conversation:
Accessibility of celebrity culture plays a role.
John: It seems to me like everyone looks up to celebrities more than ever. Why is that?
Amanda: They’re more everywhere than they’ve ever been before. There’s so much more media than in other generations. It’s everywhere. Now you can follow your favorite celebrities on social media to see what interests them.
Darby: I agree. Accessibility is a huge part of it. When the Beatles were popular, you could buy their record and you could go see their concert. And I had their poster at home, but that was about it. That has changed exponentially. In terms of looking at the way celebrities endorse products, it’s almost the price of entry for a product to have a celebrity endorsement.
Pam: Now you get to hear more of their thoughts and opinions – what they love and what they don’t love. You’re seeing more and more of their world and what they like, and I think people enjoy that because they want to be like them. You also see a lot of celebrities becoming experts: Jessica Alba with safe baby products and Gwyneth Paltrow with her own blog. (more…)
As the weather gets colder and holidays quickly approach, we here at Spectrum have a lot to be thankful for. 2012 was a big year for us, with a move to our new office in the James Monroe building at 20th and Pennsylvania Avenue, among other achievements.
For our holiday e-card this year, we wanted to showcase our new space, our team and what this season means to us. From mamoul to mistletoe and a Little Tikes Kitchen to hot toddy, the holidays are special to each of us for different reasons. Click here to take a glimpse. (more...)
