Today, Amanda Sellers shared the results of our global awareness campaign at the 2010 Centers for Disease Control and Prevention (CDC) fourth annual National Conference on Health Communication, Marketing and Media. The "Find the Other 150" campaign "found” 24 percent more children with a rare, fatal, and rapid aging disease called Progeria, a disease affecting less than .01% of the world’s population. In creating and carrying out the campaign for The Progeria Research Foundation, Spectrum collaborated with partner firms in 10 countries through GLOBALHealthPR, the largest independent public relations group dedicated to health communications worldwide. Reaching out to media and medical professionals with culturally relevant and strategic communications methods, as well as using online tools such as the campaign website (www.findtheother150.org), the awareness generated more than 20 inquiries to PRF about potential children with Progeria in six months. From these inquiries, 13 new children with Progeria were identified from seven countries, increasing the total number of children known to have Progeria worldwide to 67 (a 24 percent increase). Watch below to hear more about the campaign from Amanda Selllers and click here to view the campaign poster and press release.
Archive for the ‘Awards’ Category
Butz
Spectrum Gears Up For the 2009 ADA National Capital Tour de Cure
Friday, March 20th, 2009
John Seng at DC Kick Off
Last night, Spectrum President & CEO John Seng joined over 100 other Washington, D.C. metro area citizens as they rallied together in support of finding a cure for diabetes at the 2009 American Diabetes Association's National Capital Tour de Cure D.C. Kick-Off. Hosted by CycleLife USA, the D.C. Kick-Off jump started the Tour de Cure fundraising and training season.
Seng, the Chair of the 2009 ADA National Capital Tour de Cure, shared his outlook on this year's fundraising and advocacy. In efforts to expand diabetes awareness and fundraising goals, Seng encouraged Tour de Cure participants to enlist the help of their HR directors and employers to organize and support corporate teams. Spectrum's team, the "SpokesPersons," has been riding with the Tour de Cure for over five years and has raised over $26,000 to support the American Diabetes Association.
An avid cyclist, Seng became involved in Tour de Cure because of his passion for bike riding and desire to help find a cure to save lives. Currently, there are 423,000 people living in the Washington, D.C. metro area living with diabetes. The Centers for Disease Control and Prevention estimates that 1 in 3 children born after the year 2000 will develop diabetes at some point in their lifetimes.
"I am humbled to be the Chair of the 2009 ADA National Capital Tour de Cure," Seng said. "Riding in the Tour de Cure is a win, win, win situation. It is fun, healthy and directly supports the American Diabetes Association's mission to find a cure for diabetes."
The Tour de Cure is a fun cycling event that allows both avid and recreational cyclists to raise money for diabetes research and educational programs. The 2009 ADA National Capital Tour de Cure will take place on Sunday, June 14, 2009 at the Reston Towne Center.
Whether you are an avid cyclist or enjoy recreational riding, register you and your team for the 2009
ADA National Capital Tour de Cure by visiting http://tour.diabetes.org.
Washington D.C.'s CW station DC 50, 2009 ADA National Capital Tour de Cure television media sponsor, was on the scene at the D.C. Kick-Off and recorded the evening's presentations that will soon be posted on DC50tv.com along with photos from the event. ADA National Capital Tour de Cure riders are encouraged to check-out the DC 50's "Biking for a Cause" pages updates on the cyclists health and training blog and important information on upcoming bike rides in the Washington, D.C. area.
Colleen T. Butz, Account Executive
