Archive for the ‘Biotechnology’ Category

Luke
Dickinson

Medical Device Recall and Crisis Response

Tuesday, October 25th, 2011

There have been countless recalls of faulty drugs and medical devices in the pharmaceutical and device industry. Some have been the result of malicious actions by external parties, while others can be attributed to production faults or other random incidents. No matter what the cause, the manufacturer is always placed directly in the spotlight and how they respond can have lasting effects on their reputation.

The most recent to capture the media’s attention – as they inevitably always do – is a voluntary recall of around 600,000 contact lenses made by New York-based CooperVision, Inc. Federal health officials claim that an “undefined residue” on the lenses has caused a range of eye problems, from blurred vision to painful corneal tears.

CooperVision has come under heavy criticism for their slow response to the recall. This delay has resulted in threats by the FDA to issue a public health warning and sweeping negative media coverage for CooperVision. As a voluntary recall, the Food and Drug Administration, which regulates contact lenses as a class III medical device, has only limited authority to force CooperVision into action, with much of the onus for notification and action placed on the individual retailers.

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Kelly
Barrett

BDI’s Social Communications & Healthcare 2011: Empowering employees to ‘play’ with social media

Tuesday, July 19th, 2011

Last Wednesday, I had the pleasure of attending the Business Development Institute’s Social Communications & Healthcare conference in New York City. It was the third year that BDI has put on the conference but one of the first times the event has included such robust case studies from industry leaders.

It is unfortunate that in pharma, we really don’t have many social media case studies to look at, yet. And this isn’t just because social media is new, because really, it’s not that new anymore (and what’s new today is old tomorrow). The problem lies more in the fact that so many companies and agencies are doing innovative stuff that they aren’t yet allowed to disclose. Here at Spectrum, a number of our progressive social media-related initiatives are highly sensitive and stay confidential. However, in the meantime, it’s inspiring to see all the ways people are finding to best socially communicate.

BDI Wrap Up from Zemoga on Vimeo.

(Pixels & Pills covered the event and they provide a ton of great video interviews that you should check out. And New Millenium Research & Consulting has photos up on their Facebook.)

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Spectrum

Walking, or running, in a healthy winter wonderland

Thursday, December 16th, 2010

Baby, (here in DC) it’s cold outside this holiday season! Everyone’s got tips for being naughty or nice when it comes to your health this time of year. Want the scientific basis for keeping the holidays healthy? Here’s our list (Don’t worry, we’ve checked it twice!) to keep you looking your best and feeling even better as you ring in 2011.

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Harold
Silverman

Top 5 Challenges of Biosimilars

Tuesday, October 26th, 2010

syringe_glove_01The Food and Drug Administration is wrestling with how to best implement the Biologics Price Competition and Innovation Act. The agency is writing regulations that will set the exact rules for gaining biosimilar approval and has scheduled a meeting to obtain public input on the regulatory pathway that is being considered. The meeting is set for November 2-3 and will be held at FDA’s facility in Silver Spring, Maryland. The full meeting announcement can be found here. A live webcast of the 2-day event can be found here.

A quick look at some of the issues the FDA wants input on during the hearing shows how different biosimilars are from traditional generic regulation. Besides those discussed below, the FDA is seeking comment on a variety of marketing, technical and regulatory issues. The breadth and depth of all these questions speak to the complexities of the issues that are being dealt with. Given the uncertainty surrounding pending decisions and their impact on companies seeking to enter the biosimilar market, I believe the first U.S. biosimilar will not to be approved for at least two years.

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Leticia
Diaz

Text Alert: You’re having a heart attack

Wednesday, October 13th, 2010

imecIt wasn’t long ago that LifeCall, often remembered for the notorious, “I’ve fallen and I can’t get up” advertisements, was breaking into the market place with a medical alert device that, when activated, allowed individuals to call out to a device and connect to a live operator for assistance. At its core, the device provided an additional level of safety or security at home for patients and caregivers alike.

Fast forward 20 years and today’s medical alert device market is on the rise providing individuals with the ability to capture a multitude of health behavior on their mobile phones including calorie counts, physical activity and heart rate monitoring. Armed with this data from their mobile phone, patients are using the information to more closely monitor their own day-to-day health and report back to their doctor to make adjustments to diet, activity level or medication as needed. But, what if a new medical alert device sent out status updates to your physician on your body’s health in real time via your mobile phone?

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John
Seng

Father of IVF Has His Day

Tuesday, October 5th, 2010

robert-g-edwardsNewsflash from Sweden: The father of IVF (in vitro fertilization) has won the Nobel Peace Prize for medicine.

As CNN reported, the Nobel Prize committee recognized Dr. Robert G. Edwards for developing the process that led to the birth of the first “test tube baby,” Louise Brown, in 1978.

Why do I care? Because less than 20 years later, Spectrum’s role in IVF communications began as we managed the successful media launch of the first recombinant follicle stimulating hormone (rFSH) fertility treatment available in the U.S. Spectrum led marketing communications for the rFSH brand Follistim® for Organon for years, and later guided the media launch of the Follistim Pen® injectable.

I’m proud that we have played a significant role in helping to inform caregivers and families who would like to have children understand the options and the science of IVF that Dr. Edwards pioneered.

Today, our role in supporting couples who are having difficulty becoming pregnant extends into patient advocacy through programs for RESOLVE, The National Infertility Association. We support RESOLVE in its efforts to raise public awareness about a family-building option called embryo donation. Spectrum conducted a highly successful online campaign for RESOLVE in 2009 that raised awareness among the target audiences by an average of 10 percent. In 2010, we launched a unique awareness platform on the topic of embryo donation called “Destination: Family” that offers a clearinghouse of news/information for families considering donating embryos or building a family through embryo donation.

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