Last Friday, the Spectrum Digital Strategy team held a staff-wide workshop on the ins-and-outs of blogging. The workshop was low-tech, so to speak, with the use of HUGE Post-It notes as idea boards instead of a PowerPoint, which are now wallpapering my office.
So, how did we get the conversation rolling? The SDS team kicked off the interactive discussion with three questions:
- How do you get inspired to write a blog?
- What blogs do you read to get your information?
- What elements make a blog post absolutely genius?
Armed with Crayola marker pens, Spectrum staff then listed their answers with concerns, thoughts and tips to share on oversized Post-It notes around the room.
Here’s a little of what we came up with:
- Use bulleted lists for the reader on the go (noticing a trend?)
- Write on topics easily relatable to your audience
- Take advantage of attending an event to gain inspiration and substance for a post
- READ! READ! READ! Hit your Google Reader/Twitter feed to keep on the up-and-up…Here are a few Google Reader bundles to get you started:
- Use hyperlinks/photos/videos to make your post interesting AND interactive
- Be personable! Don’t be afraid to use pronouns
- But what was the numero uno on the list? Writers block.
