Today the Centers for Disease Control and Prevention launched its newest anti-smoking advertising campaign and is getting real with graphic images and commentary from 14 individuals stricken with tobacco related illnesses and disabilities all before the age of 50.
The $54-million campaign dubbed “Tips from Former Smokers” is scheduled for a 12-week media run on various channels including mainstream television, radio, print, billboards, bus-shelter, and of course on online and mobile venues. In addition to the individuals who are already suffering from tobacco-related illnesses, three other people were chosen to be a part of the advertising campaign talking about their experiences with tobacco and how they quit before it was too late.
Scarily this $54 million campaign is only a drop in the bucket for the tobacco industry. According to Gardener Harris over at the New York Times, the average ad spend for the tobacco industry is about the same price for the 12-week campaign plus some for just two days of consumer facing commercial efforts.