The big trend to look out for in 2013: Digital will start to eat TV. We are living in an increasingly four-screen world (phone, tablet, PC and TV) and people are choosing to spend more of their time online either with TV or in place of TV. That is something that I don’t think is fully understood from a media mix and planning perspective.
- Jim Lefevere, Director, Global Digital Marketing
Roche Diagnostics (read more in the 2013 March edition of PM 360)
The Society for Women’s Health Research (SWHR) couldn’t have chosen a timelier theme for its upcoming Gala Dinner than “IMAGINE IT.” The IT, of course, stands for Information Technology. Technology is increasingly impacting health care, and on April 29, the Gala will focus on mobile health technology, innovations in women’s health and future technologies to improve patient care.
This year’s SWHR Gala will attract more than 600 representatives of diverse groups from key government health agencies to elected officials and members of the health industry, public health, patient advocacy and media. (It’s THE not-to-be-missed health/science affairs “mixer” in Washington.) Funds raised through the event are directed to public education campaigns, science programs and ongoing activities that support the SWHR mission.
Also, the eighth annual $75,000 SWHR-Medtronic Prize for Scientific Contributions will be awarded to a mid-level scientist for her research on sex differences.
SWHR has moved women’s health and biological differences to the forefront of medical research and policy. Participation in the Gala Dinner directly funds programs in science, advocacy and education to advance women’s health. (I serve on the SWHR board of directors.)
I hope to see you there!