Archive for the ‘Community Involvement’ Category

Luke
Dickinson

Medical Device Recall and Crisis Response

Tuesday, October 25th, 2011

There have been countless recalls of faulty drugs and medical devices in the pharmaceutical and device industry. Some have been the result of malicious actions by external parties, while others can be attributed to production faults or other random incidents. No matter what the cause, the manufacturer is always placed directly in the spotlight and how they respond can have lasting effects on their reputation.

The most recent to capture the media’s attention – as they inevitably always do – is a voluntary recall of around 600,000 contact lenses made by New York-based CooperVision, Inc. Federal health officials claim that an “undefined residue” on the lenses has caused a range of eye problems, from blurred vision to painful corneal tears.

CooperVision has come under heavy criticism for their slow response to the recall. This delay has resulted in threats by the FDA to issue a public health warning and sweeping negative media coverage for CooperVision. As a voluntary recall, the Food and Drug Administration, which regulates contact lenses as a class III medical device, has only limited authority to force CooperVision into action, with much of the onus for notification and action placed on the individual retailers.

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Anthony
LaFauce

Digital Pharma East: I Got iPad Fever

Thursday, October 20th, 2011

I know the title of this blog post may seem a little odd. What is iPad fever? Can I catch it? What are the symptoms? Who is to blame?

Don’t worry there is an easy way to pinpoint if you might have a problem:

  • Does your CEO get doe-eyed when they see an iPad?
  • Do your fellow colleagues carry around iPads like they are small children?
  • Does “Let’s make an app!” come up in almost every brainstorm?
  • Does your company think the iPad will solve all of your marketing needs?

If you answered yes to any of these questions you might have iPad fever.

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Luke
Dickinson

SCOTUS Beat: Inside the Chamber – The Supreme Court Comes to Order

Monday, October 17th, 2011

October 3 marked an important day in the justice system, and I’m not talking about the decision for Amanda Knox. It rang in the opening of the October 2011 session of the Supreme Court of the United States (SCOTUS), our nation’s highest and most influential court. While there is never a SCOTUS session that goes by without controversy and cases that impact all Americans, the focus of the latest term is clearly centered on the beast that is Health Care Reform. A host of challenges to President Obama’s health care legislation will be heard this term, along with some other eye opening issues, including a challenge by broadcasters over the reach of the FCC, questions of immigration and police surveillance limits.

Inside the Hallowed Chamber

Along with Spectrum colleagues, I had the pleasure of attending opening day arguments from inside the Supreme Court. Once I got over the grandeur of the building, I had an eye opening experience witnessing the court in session. The last time I was in a courtroom was to be sworn in as an American citizen, so it was particularly poignant to see one of our nation’s three pillars of government in action.

As the counsel approached the bench for oral arguments, I could sense that even for the most experienced attorney this moment must feel like the World Series, Super Bowl and World Cup Final rolled into one. To look at the nine Justices, the most educated and respected in all the land, they gave the air of, at times, being annoyed that someone would dare challenge their Court’s past judgment, while at others nonplused by the whole situation, lolling in their high-backed leather chairs.

With each probing question, however, it was abundantly clear that they are each thoroughly engaged – even Justice Thomas who has not spoken in oral arguments for more than five years – and knowledgeable on every intricate aspect of not only the case at hand, but the annals of historical prescient, Constitutional implications and the impact their ruling will have on all Americans.

Influencing Our Nation

Every ruling hangs on a knife edge that could reposition our nation’s laws, mold interpretations to the Constitution and impact the day-to-day lives of every American. Health care reform, and indeed the 2012 Presidential race, could hinge on the rulings of key cases in the term, including the first case to be heard, Douglas v. Independent Living Center of Southern California. With rulings generally announced following the end of the term, it will be some time before the decisions are known. Every American should be watching the court closely, be that through the media – including this blog – or if the opportunity arises, from the gallery inside 1 First Street.

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Darby
Pearson

I Heart Fall in DC

Wednesday, October 12th, 2011

DC is a city of neighborhoods, and in each neighborhood, you find something a little bit different – different restaurants, architecture, bars, people, but lately, I’ve noticed that for the most part, they all have one thing in common – a great farmers market.
The District, always home to an eclectic mix – some who are passing through for a term and some who are lifers (like me!), all bring different experiences, cultures, and best of all, food. With the array of great seasonal produce, it doesn’t matter what’s cooking, you know that in DC it’s always fresh, and often (ideally) from not too far away. I believe food has the power to bring people together and share a little piece of themselves and their history. Whether I am roasting butternut squash or making a warm pot of mushroom soup when I come in from the increasingly chilly afternoons, I love fall and I heart DC.
Take a Saturday afternoon this fall and venture to some DC foodie hot spots I highly recommend:
Any fall recipes you’re looking forward to?

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Kaitlin
Doody

A Twitterview with AARP Illinois: Demystifying Social Media for Seniors

Tuesday, October 11th, 2011

Last week, I had the chance to “Twitterview” (Twitter + interview) Jennifer Baier, Senior Program Specialist of Technology and Volunteer Engagement at the AARP Illinois State Office, as a follow-up to her Social Media Week presentation, Demystifying Social Media for Seniors and Beyond.

We’ve heard that those over 50 are one of the fastest growing demographics on social networks, but what exactly are older adults doing online? Besides looking at photos of their kids and grandkids, they are using social media for advocacy, healthcare and job hunting. Take a look below to view our live Twitter Q&A exchange to find out more about what’s getting some seniors plugged in and what’s still keeping some offline.

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Megan
Lustig

Sweet Victory, One Child at a Time

Friday, September 23rd, 2011

Last week, Frannie Marmorstein and I were thrilled to head up to New York City to attend the PR News Platinum Awards Luncheon. We attended on behalf of Spectrum and GLOBALHealthPR, our partnership of international health care communications specialists, as a finalist in the “Pro Bono” category for our work on The Progeria Research Foundation’s (PRF) “Find the Other 150 Campaign”. And we won! This recognition, among the best of the best in the industry, was an honor for everyone involved in the campaign, and hopefully it will inspire others in the industry to leverage global collaboration for a cause they are passionate about.

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