Archive for the ‘GlobalHealthPR’ Category

John
Seng

“Parents To Blame For ‘Empowered’ ‘Im’Patients”

Monday, May 6th, 2013

Portugal Economics Professor Habib Delivers, No-Holds Barred, At GLOBALHealthPR Annual Summit

For the second and final day of our Annual General Meeting (AGM), Lisbon-based host Jorge Azevedo (Guess What, Portugal) really iced the cake by scheduling our guest speaker Nadim Habib (CEO and Economics Professor of the NOVA School of Business and Economics, Portugal; as well as a good friend and colleague of Jorge’s from his Hill & Knowlton days).

Professor Habib addressed our group frankly: “We as parents are to blame for ‘empowered’ patients, or should I say ‘impatients,’” he wisecracked. “The kids we’ve never said “no” to are now making health care decisions. Patients today don’t even know the value of what they’re dealing with,” he reasoned. “Google is the biggest problem,” he said, only half-joking. It all adds up to broken and illogical health payment systems and structure. “If they get a certain number of days for free visits to the emergency room or doctor office visits, they will use every bit of this ‘free’ health care for the most inconsequential or routine health needs,” he concluded, based on his research tracking the rise of routine care being provided in emergency rooms throughout Portugal and much of Europe. (more…)

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John
Seng

GLOBALHealthPR Working Well Together. And With New Partners.

Thursday, May 2nd, 2013

Principals of GLOBALHealthPR public relations firms gathered in Lisbon, Portugal, this week for our annual general meeting, hosted for 2013 by Guess What and one of its founders, Jorge Azevedo. (more…)

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Nicola
Berkowitz

FDA Advisory Committee Meeting, Through the Eyes of a German Health Care Communicator

Tuesday, February 26th, 2013

Hallo! Allow me to first introduce myself. My name is Nicola, and I work at fischerAppelt, Spectrum’s partner PR agency in Germany. Currently, I’m in Washington as part of GLOBALHealthPR’s ongoing exchange program among its partners.

Last Friday, I attended a meeting with the Neurological Device Panel of the FDA Medical Devices Advisory Committee. The panel came together to advise the FDA on the Premarket Approval Application of a new medical device to treat epilepsy. This device, the RNS System from NeuroPace, uses responsive neurostimulation to monitor and interrupt abnormal electrical activity in the brain before seizures occur. It is supposed to be a new treatment option for patients that had previously been treated with two or more anti-epileptic drugs without achieving seizure control and who are not suitable candidates for surgery.

The meeting showed how different views can reveal very diverse perspectives on a topic. The meeting started at 8am with the sponsor, NeuroPace, providing a well-prepared and well-timed presentation. Afterward, FDA representatives explained their view on the data – which was a rather long reading of facts and figures – and rounded out the presentation with important information regarding the product’s safety.

After the lunch break, the open public hearing started. I have to say, it was quite emotional and moving. Among other presenters, three patients described their lives before and after the implantation of the RNS System and how it changed everything; how they have been able to participate in everyday activities they weren’t able to before and how they can now take responsibility for themselves. Their stories showed how powerful individual and personal perspectives and real-life experiences are, leaving the audience visibly stunned at certain points.

A discussion about the effectiveness and safety of the RNS System followed in the afternoon before the experts were asked about their opinion of different data aspects and details. In the end, the expert panel voted in favor of the new device.

Attending the FDA Advisory Committee Meeting was a very interesting experience for me – as was my entire trip to Washington, D.C. This is a fascinating city and, as I have come to learn, it’s best explored on foot! I also have noticed people here are very active and running is very popular (and people run in shorts – even when it’s 0°C!). And of course, I have picked up some interesting insights into healthcare PR in the U.S. and helpful inspiration to bring back to Germany.

Last but not least, I’d like to thank the people here at Spectrum for welcoming me and taking time to share their experiences! I look forward to continuing and deepening this exchange in the future.

Auf Wiedersehen, Washington!

 
Anthony
LaFauce

Tackling a Weighty Issue: Spectrum and GLOBALHealthPR Alarmed by Childhood Obesity Findings

Wednesday, September 12th, 2012

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations connect with their target audiences. On a global scale, there is enormous potential to make an impact through digital communications tool and technologies. Before making a change, however, it is necessary to understand who is saying what, and where the conversations – or lack thereof – are happening.

For our most recent initiative of tracking and scrutinizing online conversations in the spirit of improved public health, we focused on the issue of childhood obesity. In the U.S., experts say 42 percent of people will be obese by 2030. But many people don’t realize this isn’t just an American problem—it’s a problem across the world. Our team collaborated with our partners around the world on an exciting one-month survey of seven countries, looking at how the digital conversation on child obesity stacked up in Argentina, Australia, India, Portugal, the U.K., Mexico and the U.S.

Today, Spectrum and GLOBALHealthPR are thrilled to release an infographic chock-full of the data we found—and what it means for public health professionals, advocates and communicators.  Here’s just a taste (pun intended) of our insights (full details can be found here):

  • Given that child obesity is a preventable but widespread condition, we were surprised to find that the chatter around prevention and treatment is very low, compared to less common diseases with few or no treatment options.
  • For example, leukemia is connected with 7,813 times as many conversations as childhood obesity, despite the fact that leukemia affects fewer people per capita and is not preventable.
  • Listening has shown there are enormous opportunities for growth around the childhood obesity conversation. Opportunity begins with simple steps, such as parents, health care providers and school leadership collaborating more closely within online communities, as well as engaging with outside online influencers to spread the word about successful fitness and nutrition initiatives.
  • (more…)

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    John
    Seng

    What’s Your BIO?

    Monday, June 18th, 2012

    I liked this question from the website of the 2012 BIO International Convention because it suggests that anyone’s own background, identity or area of expertise is welcome for sharing at this meeting, which kicks off Monday among 15,000+ participants expected from 65 countries.

    Biotechnology scientists, business leaders, investors, communicators and other stakeholders will converge and convene in Boston – already a true hub for biotechnology and health industries with 48,000 people in the area employed in the sciences.

    Based on our analysis of BIO’s One-on-One Partnering™ System, the top 10 countries represented are:

    BIO 2012 is all about connecting and partnering unique, leading science organizations to share insights surrounding research and development of innovative healthcare, agricultural, industrial and environmental biotechnology products. BIO is clearly growing in diversity, with the U.S. now accounting for less than half of partnering country registrants.

    On the program side, I’m personally excited about the Orphan Disease Forum on June 19, as it focuses on the issue of rare diseases, a cause dear to the heart of Spectrum and our GLOBALHealthPR partners. Among our work with various clients working on therapeutics in the rare disease category, we’ve dedicated ourselves to the Progeria Research Foundation to communicate awareness of this extremely rare disease that causes children to age rapidly, and help locate more children worldwide to provide them support and possibly enroll them in new studies for a treatment.

    There’s lots more ahead in Boston at BIO 2012. Watch this space throughout the week for continued blog posts from me and live tweets (@JohnJSeng) during the conference.

    How are you planning to connect with colleagues from around the globe?

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    Kaitlin
    Doody

    2012 GLOBALHealthPR AGM: It’s Our Move

    Friday, April 27th, 2012

    No doubt that the Spectrum team is having an amazing, enriching time in Brazil. We’ve been indulging in the local cuisine, exploring the diverse city and playfully dodging the obstacles that rainy weather brings to São Paulo. It is day two of official AGM business, and we’ve been having some really productive conversations about the Network and our vision for the future.

    Nine partner agencies have gathered here to discuss business and marketing activities under this year’s theme: “It’s Our Move.” The Network has been building momentum in recent years, namely growing regional business and refreshing our marketing collateral over the past 12 months. Through a chess analogy, we’ve characterized our 2012 meeting with the notion that it’s our time to be on the offensive and make some aggressive business moves.

    John Seng, founder and chair of GLOBALHealthPR, reflects on our time with the partners in Brazil so far:

    Spectrum offers global reach as the U.S. partner and chair of GLOBALHealthPR, an international partnership uniting some of the world’s most successful independent health care public relations firms and their affiliates from major markets in Europe, Asia, Australia and the Americas. Kaitlin Doody is a member of Spectrum’s GLOBALHealthPR team, and will be documenting her trip to Brazil with a series of Full Spectrum Blog posts.

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