Archive for the ‘Innovation’ Category

Jett
Choquette

A Year for Scientific Innovation: How Biotechnology Fits into America’s Future

Friday, February 3rd, 2012

Photo credit: RACHEL DEVOR / THE EAGLE

Last week I had the opportunity to listen to two U.S. presidents discuss the future of America and the world – President Barak Obama in the 2012 State of the Union (via live-stream) and former President Bill Clinton at American University where he spoke about his latest work with the William J. Clinton Foundation (as a member of the audience).

While the purpose and overall messaging of both speeches were drastically different, one theme tied them together: America’s future depends on scientific innovation and, more importantly, investment in science. If the calls for action in both of these speeches materialize, this may be the year for biotechnology.

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Posted in Awards, Innovation, Research, Technology
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Anthony LaFauce
Anthony
LaFauce

Digital Pharma East: I Got iPad Fever

Thursday, October 20th, 2011

I know the title of this blog post may seem a little odd. What is iPad fever? Can I catch it? What are the symptoms? Who is to blame?

Don’t worry there is an easy way to pinpoint if you might have a problem:

  • Does your CEO get doe-eyed when they see an iPad?
  • Do your fellow colleagues carry around iPads like they are small children?
  • Does “Let’s make an app!” come up in almost every brainstorm?
  • Does your company think the iPad will solve all of your marketing needs?

If you answered yes to any of these questions you might have iPad fever.

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Posted in Crowdsourcing, Digital Pharma East, Innovation, New Media, PR Industry, Social Media, Technology
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Kaitlin Doody
Kaitlin
Doody

Recipe for Dining Social with Chicago Magazine

Tuesday, October 18th, 2011

During this year’s Social Media Week in Chicago, Spectrum had the chance to sit in with some of the city’s most online-savvy chefs, foodies and restaurateurs in a session called Dining Social, hosted by Chicago magazine. We’ve whipped up our “recipe” for dining social with some of Chicago’s best, which includes the top ingredients and directions for making digital work in the restaurant realm.

Also-if you’re looking for some insights from the District’s great digital foodies, head on over to D.C.’s Social Media Club event “I’m Only on Twitter for the Food Trucks” tomorrow, Wednesday, October 19 at 6:30pm. You’ll get to hear from @LobstertruckDC , @CurbsideCupcake and @BigCheeseTruck on how they’ve made social media work for their businesses.

Now, back to our delicious recipe for dining social:

Ingredients

  • 5 foodie panelists
  • 1 founder of Restaurant Intelligence Agency
  • A bunch of Tweets
  • A sprinkle of Facebook posts
  • A variety of blog content
  • 4 oz. of a good red wine

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Posted in Innovation, Journalism, Media Relations, Social Media, Tweets
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Anthony LaFauce
Anthony
LaFauce

Digital Pharma East 2011 Day One

Tuesday, October 18th, 2011

A big thank you is in order to my employer, Spectrum, as I attend Digital Pharma East this week. Day one kicked off with a great session lead by Takeda Pharmaceuticals Chad Ballentine who spoke about how to use a patient focused, multi-channel, customer relationship management (CRM) to really capitalize on your database to assure you are getting the right information to the right people…and of course increase sales.

Chad had a ton of good points but I was blown away by his simple, and spot on, key points on how to get the best value out of your CRM.

  1. Use digital [technology] to grow your database
  2. Use your database: Chad said that nearly 60 percent of marketers don’t actually use their DB
  3. Minimze duplication: With budgets scalling down, efficiency is key. If you have a high conversion touch point, make sure to increase your efforts toward that touch point and scale back those that don’t work well

Social Media & Pharma…it’s out there

As I sit here and type, drinking my coffee, Todd Kolm from Pfizer is on the stage talking about some of the great tools Pfizer is using to engage customers. Pfizer is taking to social media and positioning YouTube as an educational tool for consumers by using a blend of paid ads and search ads which link to channels with custom play lists.

As a lover of PR/Digital media I am constantly getting hit with, “oh Pharma doesn’t really do social” or “we don’t want to deal with the legal issues.” I am surrounded by around 700 people who see things differently. I am energized by hearing not what we COULD do but hearing about what we ARE doing.

Anyone else out there excited about this?

Posted in Digital Pharma East, Health 2.0, Health Care Industry, Innovation, New Media, Pharma, PR Industry, Public Health, Social Media, Technology
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KellyBarrett
Kelly
Barrett

C-SPAN & Chris Brown on making best use of online video

Thursday, October 7th, 2010

howardchrisYesterday, a couple of us here on the digital team at Spectrum had the pleasure of joining in on an inspiring discussion with a few pioneers in the field of online video at a Media Future Now event, hosted by The Daily Caller.

The discussion was kicked off with a fascinating presentation from Howard Mortman, Communications Director at C-SPAN. He talked about the success and myriad uses of their Video Library, which launched in March 2010. Within it, they have archived every bit of footage ever aired on C-SPAN’s channels starting from 1987, for free access to anyone wishing to dig through it. Mortman noted that C-SPAN is going back further in the archive to digitize and upload footage previous to 1987, which is all currently stored on VHS. So no matter if you’re doing research for an academic project, want to embed a video on your blog, or just want to check out funny hairstyles from the late ’80′s–the videos and their transcripts are available and searchable to you.

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Posted in Innovation, New Media, Social Media, Technology
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Spectrum

Technology Tuesday: Empowering the Research Enterprise in a Post-Reform World

Tuesday, April 6th, 2010

With the passage of health care reform, the research community is ready to shift the national health policy conversation to a new dialogue on enhancing biomedical research and scientific innovation. In the past few weeks, discussion on topics such as the need to improve the translation of research discoveries into better health outcomes and the research ROI  for improving the nation’s overall health have gained traction alongside continued analysis of the final health reform provisions.

At the recent Research!America National Forum, experts from across the government, industry, academia and patient advocacy sectors discussed priorities to speed translational research, improve health outcomes and ultimately, as panelist Dr. Robert Tijian, president of the Howard Hughes Medical Institute put it, identify new pathways to “move beyond therapeutics and treatment to prevention.”  Yet transformation of this level requires a deep commitment to enhancing cross stakeholder collaborations and sustained communication, a challenge with so many players involved in the research process.innovation-technology
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Posted in Congress, Health Care Reform, Health Policy, Innovation, Research, Technology
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