Archive for the ‘Journalism’ Category

LissetteCapati
Lissette
Capati

Media Commentary: Quick On the Draw, Off On the Mark

Thursday, June 28th, 2012

(Photo Illustration by Gary He)

So it’s out there. Everyone’s talking about it. CNN (and Fox News TV) screwed up big time – reporting that the Supreme Court ruled the Affordable Care Act unconstitutional when in fact, it was the COMPLETE opposite. How now brown cow? When online reporting and the 24 hour news cycle go horribly wrong? On the upside, they corrected the news…seven minutes later.

I’m going to go out on a limb here to say I miss the days of old school reporting – when journalists had time to make sure they got it right, when we would actually pick up a hard copy newspaper and read a…gasp…book. It’s the pressure of today’s news cycle. And the world we live in. Be the first one out. Get them tuned in. But we’re talking about a 193-page Supreme Court ruling on an expansive piece of legislation.

Lesson learned (this is for all of us):

Posted in Health Care Industry, Health Care Reform, Health Policy, Journalism, SCOTUS
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Anthony LaFauce
Anthony
LaFauce

Modern Public Relations: It’s Complicated

Friday, April 27th, 2012

what-is-public-relationsThere is no easy way to say this, so I am just going to come out and say it: public relations is complicated.

I’m a PR professional (and have been for a while now) and I have to say that what I do on a daily basis is far more complex and multi-leveled than the work PR professionals did 10 or 20 years ago. To illustrate this point, let’s take a look at what I do during the course of a single day in PR.

(more…)

Posted in Blogosphere, Innovation, Journalism, Tweets
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Spectrum Public Affairs
Spectrum

Presidential Speeches: Four For the Ages

Tuesday, February 21st, 2012

In honor of Presidents’ Day, several Spectrum staff members and I took a moment to reflect on our favorite Presidential speeches. We didn’t choose these speeches for political beliefs or as an affirmation to one party or another. We chose these speeches because, for one reason or another they have resonated with us.

As PR professionals we all believe that words have the power to move people, like the timeless expression that the pen is mightier than the sword. And nobody exemplifies the power of the spoken word more than some of our nation’s greatest orators, our presidents.

So take a look below and celebrate the power of rhetoric. Feel free to leave a comment and let us know what your favorite Presidential speech is.

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Posted in Journalism, PR Industry
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Kaitlin Doody
Kaitlin
Doody

Recipe for Dining Social with Chicago Magazine

Tuesday, October 18th, 2011

During this year’s Social Media Week in Chicago, Spectrum had the chance to sit in with some of the city’s most online-savvy chefs, foodies and restaurateurs in a session called Dining Social, hosted by Chicago magazine. We’ve whipped up our “recipe” for dining social with some of Chicago’s best, which includes the top ingredients and directions for making digital work in the restaurant realm.

Also-if you’re looking for some insights from the District’s great digital foodies, head on over to D.C.’s Social Media Club event “I’m Only on Twitter for the Food Trucks” tomorrow, Wednesday, October 19 at 6:30pm. You’ll get to hear from @LobstertruckDC , @CurbsideCupcake and @BigCheeseTruck on how they’ve made social media work for their businesses.

Now, back to our delicious recipe for dining social:

Ingredients

  • 5 foodie panelists
  • 1 founder of Restaurant Intelligence Agency
  • A bunch of Tweets
  • A sprinkle of Facebook posts
  • A variety of blog content
  • 4 oz. of a good red wine

(more…)

Posted in Innovation, Journalism, Media Relations, Social Media, Tweets
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ErinTurner
Erin
Turner

Online Newspaper Consumption Decreases for 18-24 Year Olds

Friday, February 26th, 2010

With cuts happening in news rooms around the country, it comes as no surprise that print newspaper circulation is down. The fact that more and more Americans are getting their news online is old news. What may take some by surprise, however, is that even online newspaper consumption is down among certain age groups. According to PointerOnline, IBM’s Media and Entertainment group will soon be releasing survey results that show those between 18 and 24 years of age are consuming online newspapers less, down to 58% in 2009 from 64% in 2008. PointerOnline also notes that “the study, not surprisingly, finds consumers moving to what IBM calls ‘connected experiences,’ using various Internet-enabled devices to consume, engage with and create media, whether news and information, personal messages or produced entertainment.”

These findings highlight two important points. First, if you are conducting outreach to young adults, social media is a must. It’s also imperative to consider the “new” leading sources for breaking news – The Huffington Post, TechCrunch, Daily Kos, The Daily Dish, even TMZ.  When applicable, Web sites like those should be included in outreach plans. (more…)

Posted in Journalism, Media Relations, New Media, PR Industry, Technology
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jseng
John
Seng

The Downsides of “Defensive” Driving

Tuesday, September 1st, 2009

While I was navigating the notoriously heavy DC traffic en route to work this morning, local radio station WTOP aired a CBS News story of a Defense Department study of soldiers who undertook aggressive driving maneuvers to avoid roadside bombs and other threats in Iraq and Afghanistan and linked them with poor domestic driving skills in the three months after returning to the US.

How delighted I was to learn later this morning that indeed a Spectrum team had generated the national radio coverage – and much more – on behalf of our client, SAIC, and the Defense Department’s Congressionally Directed Medical Research Programs. Spectrum’s Colleen Butz worked with USA TODAY reporter Gregg Zoroya whose story appears on today’s front page of the print edition.

I’ve been managing health care public relations for 30 years, and this story is as solid as any I’ve seen. Plus, it has a happy ending: “(Fatal accidents) have since declined after aggressive Army efforts to monitor soldiers’ driving behavior and educate them,” USA TODAY reported.

Posted in Journalism, Media Relations, PR Industry
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