Archive for the ‘Media Relations’ Category

StaceyGreene
Stacey
Greene

From Discovery to Marketplace: A New Program to Accelerate the Drug Development Process

Thursday, May 3rd, 2012

National Center for Advancing Translational Sciences Today, I tuned into a press conference hosted by the National Institutes of Health with Health and Human Services Secretary Kathleen Sebelius, announcing a new collaborative program to accelerate the current arduous process of bringing drugs from the lab to market. NIH’s new initiative, Discovering New Therapeutic Uses for Existing Molecules, is a huge step forward for drug development, aiming to expedite and increase efficiency of current protocol.

According to NIH Director Francis S. Collins, M.D., Ph.D., it currently takes 2 billion dollars and 14 years to move a drug from lab to clinic, and very few ever make it to approval. In fact, he says, out of the 4,500 identified diseases today, only about 250 have associated treatment therapies.

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Posted in FDA, Health Care Reform, Media Relations
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Kaitlin Doody
Kaitlin
Doody

Recipe for Dining Social with Chicago Magazine

Tuesday, October 18th, 2011

During this year’s Social Media Week in Chicago, Spectrum had the chance to sit in with some of the city’s most online-savvy chefs, foodies and restaurateurs in a session called Dining Social, hosted by Chicago magazine. We’ve whipped up our “recipe” for dining social with some of Chicago’s best, which includes the top ingredients and directions for making digital work in the restaurant realm.

Also-if you’re looking for some insights from the District’s great digital foodies, head on over to D.C.’s Social Media Club event “I’m Only on Twitter for the Food Trucks” tomorrow, Wednesday, October 19 at 6:30pm. You’ll get to hear from @LobstertruckDC , @CurbsideCupcake and @BigCheeseTruck on how they’ve made social media work for their businesses.

Now, back to our delicious recipe for dining social:

Ingredients

  • 5 foodie panelists
  • 1 founder of Restaurant Intelligence Agency
  • A bunch of Tweets
  • A sprinkle of Facebook posts
  • A variety of blog content
  • 4 oz. of a good red wine

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Posted in Innovation, Journalism, Media Relations, Social Media, Tweets
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KellyBarrett
Kelly
Barrett

PRSA NCC: Trial and Error Social Media

Monday, February 14th, 2011
Photo credit: Jessica Lewis

Photo credit: Jessica Lewis

As of today, there are over 500 million Facebook users in the world. And sometimes it seems that for every one of those users, there is another opinion on how Facebook should be used. Hundreds of thousands of organizations, government agencies, associations and businesses are working to figure out how to best leverage Facebook in getting their message out to the public. And on Thursday, colleague Frannie Marmorstein and I attended an event that discussed just that (if you missed the event but want to tune in, Strauss Radio has the podcast online here.) There were certainly some interesting opinions laid out by the esteemed panelists, which included:

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Posted in Chronic Disease, doctors, Health Care Industry, Media Relations, Public Health
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Anthony LaFauce
Anthony
LaFauce

Top Tips for Hospitals and Doctors to Achieve Positive Feedback with Social Media

Tuesday, August 10th, 2010

social-media-logoI was recently featured in an article on AMED News and ReachMD (12:45) talking about how doctors should handle negative posts by patients on social media sites. I stated that doctors should never go on the offensive against negative postings and instead should work on “getting on top” of negative messages.

The principle is simple; you can never make everyone happy all the time so by nature some people will post negative messages. If you’re a good hospital or doctor, many of the patients you serve are happy with the work you do. Therefore, as a good practitioner or facility, if you give patients an opportunity to speak positively about you they will. More positive messages will always drown out negative messages.

Think about it like this, if you see a Yelp posting about a restaurant and 15 people say it’s great and one say it’s terrible… Who are you going to believe?

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Posted in Community Involvement, Health Care Industry, Media Relations, Social Media
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ErinTurner
Erin
Turner

Online Newspaper Consumption Decreases for 18-24 Year Olds

Friday, February 26th, 2010

With cuts happening in news rooms around the country, it comes as no surprise that print newspaper circulation is down. The fact that more and more Americans are getting their news online is old news. What may take some by surprise, however, is that even online newspaper consumption is down among certain age groups. According to PointerOnline, IBM’s Media and Entertainment group will soon be releasing survey results that show those between 18 and 24 years of age are consuming online newspapers less, down to 58% in 2009 from 64% in 2008. PointerOnline also notes that “the study, not surprisingly, finds consumers moving to what IBM calls ‘connected experiences,’ using various Internet-enabled devices to consume, engage with and create media, whether news and information, personal messages or produced entertainment.”

These findings highlight two important points. First, if you are conducting outreach to young adults, social media is a must. It’s also imperative to consider the “new” leading sources for breaking news – The Huffington Post, TechCrunch, Daily Kos, The Daily Dish, even TMZ.  When applicable, Web sites like those should be included in outreach plans. (more…)

Posted in Journalism, Media Relations, New Media, PR Industry, Technology
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MaggieSchmerin
Maggie
Schmerin

FDA Offers Free Webcast for Social Media Meeting

Wednesday, November 11th, 2009

The two-day FDA hearing on the use of the Internet and social media begins tomorrow. Spectrum will be in attendance and will live-tweet throughout (@SpectrumScience).

Due to the widespread interest in this meeting, the FDA is offering a free webcast on Thursday and Friday that can be accessed here. The meeting will run from 8 a.m. – 5 p.m. on Thursday and Friday.

For a full list of speakers, click here.

Posted in Health Care Industry, Media Relations, New Media, PR Industry, Public Affairs, Social Media, Technology, Tweets
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