Archive for the ‘Medical Devices’ Category

Shellie
Byrum

Device Companies Slow to Join Digital Revolution

Monday, February 1st, 2010

Medical device companies may be their own worst enemy when it comes to social media.

Since I started working in this field, I've noticed that device companies in general are behind in joining the digital revolution, especially when compared to other FDA-regulated companies in the pharmaceutical and biotechnology fields. In fact, a survey released in December showed that only 16 percent of FDA-regulated device companies reported using social media to connect with customers or prospects. (more...)