Archive for the ‘New Media’ Category

Brendan Kownacki
Brendan
Kownacki

Health in Your Hands, Literally

Friday, August 13th, 2010

Last week I had a great opportunity to contribute an article to Examiner.com titled, “The Intersect between Media and Mobile,” where I dissected the ways that mobile devices have impacted the flow of information in society – both generally and specifically in the marketing and news industries.

Doctor on Blackberry

The truth is, the growth in mobile technology is affecting every industry based on the access that it allows; and beyond the cliché, it puts information right in the palm of your hand. It’s become a popular way to track how many doctors are using smart phones as a part of their daily routines, and the number is steadily on the rise, with 94 percent of doctors reporting use in one recent study. Mobile provides the advantage of never having to stop when it comes to needing information, whether that means referencing an encyclopedia or consulting with a colleague.

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Posted in Health 2.0, New Media, Social Media, Technology, doctors, mobile
By Brendan Kownacki | No Comments »

 
Anthony LaFauce
Anthony
LaFauce

Twitter Can Save Your Life Part 2

Thursday, August 12th, 2010

twitter-bird2Several years ago when I was at The Social Times I wrote a blog post about how Twitter could save your life as a multi-channel messaging tool. If you take a second to look at the comment section of that post you can see there was some back and forth about the usefulness of Twitter (@Martin Ringlein).

Why am I bringing up an article I wrote almost 3 years ago? Today Susan Kinzie wrote a great piece about how innovative developers are starting to create tools to use Twitter as a method for finding people in distress. The article talks about an online survey the Red Cross conducted that reports that more and more people are using social media as a tool to find help.

While the article wraps up by saying that in an emergency the best thing to do is dial 911, it is great to see people starting to explore the ways in which multichannel tools can help out. Imagine tying in my Foursquare, Twitter, Ping.fm and Facebook page into some sort of Geo-Targeted/911 connection tool that would tell all my followers where I was, what was wrong and how they could help.

As an avid lover of tech it is exciting to see these developments coming to fruition. Do you have any examples of folks using social media or developing social media tools to help during a disaster? Let me know.

Posted in New Media, Public Health, Social Media, Technology
By Anthony LaFauce | No Comments »

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MollyHippolitus
Molly
Hippolitus

#DCWEEK The Food Revolution: One Byte at a Time

Monday, June 14th, 2010

Last Friday kicked off Digital Capital Week (DC Week), a ten day festival focused on "technology, innovation and all things digital in our nation's capital." In addition to attending digital events all over the city, Spectrum is gearing up to host a panel discussion entitled The Food Revolution: One Byte at a Time, Thursday 6/17 at 10:00 am at our K Street office. Our panelists will offer perspective, valuable insight and personal anecdotes on how they've used digital and social media platforms to drive the food revolution in this hour-long session.

In anticipation of Thursday's event, we are taking questions for our social media pro-foodie panelists. A brief synopsis of each panelist and  their bios is below-take a look and tweet us (@SpectrumScience) or email your questions, then come to see if we ask yours.  dcweek2

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Posted in Food Policy and Nutrition, New Media, Public Health, Social Media, Tweets
By MollyHippolitus | 2 Comments »

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MaggieSchmerin
Maggie
Schmerin

Spectrum To Host Free DC Week Event: Games for Change & Health - Brainstorming and Game Design Jam for HIV/AIDS

Friday, June 11th, 2010

dcweek2010-320Spectrum is excited to help kick-off Digital Capital Week, by hosting "Games for Change & Health Workshop: Brainstorming and Game Design Jam for HIV/AIDS" on Monday from 12 p.m. to 4 p.m. at our K Street office. 

Video games are said to be extremely effective when designed to address a specific problem or teach a certain skill, where clear objectives can be stated and when deployed selectively within a context relevant to the learning activity and goal.

This workshop will give attendees knowledge about HIV/AIDS and "edu-gaming" - creating video games for an educational purpose - and attendees will work together to conceptualize video games which could help a variety of audiences better understand HIV/AIDS in Washington, D.C. and around the world. 

To register to attend this free workshop, click here.

Let the gaming begin!

Posted in Disease Awareness, Health 2.0, Infectious Disease, New Media, Social Media
By Maggie Schmerin | 2 Comments »

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Kaitlin Doody
Kaitlin
Doody

Spectrum Infection: Video Games for Health Care

Monday, May 10th, 2010

Growing up, my brothers and I would play N64. To this day, MarioKart and MarioParty are my favorite video games. I never thought I'd be blogging about video games for my job, but when you can apply gaming to real life health care challenges, I can't help but notice.

Most health-savvy gamers are familiar with the landmark health care video game case: the Corrupted Blood incident on World of Warcraft. In 2005, a "virtual plague outbreak" occurred on the multiplayer online role-playing game.  While the outbreak was actually glitch in the video game system, the virtual plague's resemblance to a real world epidemic drew attention from epidemiologists and other public health professionals. The prestigious medical journal, The Lancet Infectious Diseases, even published an analysis of the video game outbreak.   infectious_disease
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Posted in Infectious Disease, New Media, Technology
By Kaitlin Doody | 1 Comment »

 
Spectrum

#140Conf

Friday, April 30th, 2010

Last week we attended the 140 Characters Conference NYC - referred to in the Twitter world, as #140conf.  The conference that many online pegged as a 'must attend' for twitteratti and tech geeks alike was centered around the premise of exploring the "state of NOW" and looking at the effect that real-time communications have on individuals, industry and the world at large.

Over 100 speakers took part in the two day conference and weighed in on the real-time web and how social media is making an impact across the board; including tech entrepreneur Jeff Pulver (the founder of the conference140conf) advertising legend Donny Deutsch, and head of corporate communications for Johnson & Johnson, Marc Monseau.  Each speaker contributed thoughts, ideas and questions on the obstacles and immense advantages that come along with being actively engaged on Twitter and across social media.  The NYC conference drew more than 1,200 people, with an online audience for the live webcast of more than 77,000 individuals globally. Above are just a few thoughts contributed by the speakers who laughed at, praised, bashed and dissected the ways to use technology in communicating in today's world.

- @bkownacki, Senior Digital Strategist and @_mollify_, Digital Associate

Posted in New Media, PR Industry, Social Media, Tweets
By Spectrum | No Comments »

 
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