Archive for the ‘PR Industry’ Category

Anthony LaFauce
Anthony
LaFauce

Not On My Budget: 5 Tips for Running a Successful Social Media Plan on a Non-Profit Budget

Monday, April 9th, 2012

On May 17 I will be joined by Spectrum’s longtime client and partner RESOLVE as we present at the PRSA Health Academy (#prsahealth) in Philadelphia. The presentation (“Media Integration: Reach Your Audiences on a Nonprofit Budget”) will discuss RESOLVE’s partnership with Spectrum to plan, launch and manage a successful social media program on a non-profit budget. We are talking a true shoe-string budget, one we had to stick to.

For those of you attending the PRSA Health Academy this year, I highly recommend joining this discussion (plus, I don’t want to speak to an empty room…). But for those of you who can’t make it, I thought I would provide a few pearls of wisdom to guide you if you’ve found yourself in the challenging position of managing a social media program on a tight budget.

 

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Posted in Blogosphere, New Media, PR Industry, Social Media
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jseng
John
Seng

Employers Everywhere: Are You Serious about Employee Wellness?

Monday, March 19th, 2012

Each day, Spectrum employees strategize how best to communicate health messages on behalf of our clients. But we also noodle a bit on how we apply these health messages to our own lives.

Perhaps because of what I do for a living, I feel particularly strongly about fostering a healthier workforce. And as the person in charge around here, I know doing so can also make a positive impact on the bottom line.

Spectrum rides in the Tour de Cure

It helps any business when employees are smart about health risks, eating well and the importance of exercise. A healthier workforce more than likely makes a more efficient and productive workforce. According to EmployeeWellnessUSA, every dollar spent on employee health programs saves between $2.30 and $10.10! Google News listed 104 articles relating to employee wellness in the past week alone.

I try to take a holistic approach to employee and organizational wellness, considering it from four different but complementary values:

1. Client health. It is one thing to believe in the cause or client, but another to live the message in our day-to-day lives. One client of Spectrum’s, Onlife Health, creates individual programs to embrace positive living and obtain good health for their corporate customers. We believe in Onlife Health and its mission and try to practice what we preach on their behalf. By fusing our values with our clients’ values, we’ve become living, breathing testimonials for our clients and their work.

Posted in Fitness, Food and Nutrition, Human Resources, PR Industry
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Kaitlin Doody
Kaitlin
Doody

The Luck o’ the PR Pro

Friday, March 16th, 2012


Some say the Irish are lucky. Others insist their “luck” is simply an ironic affront.

So what about the luck of the public relations professional? In celebration of St. Patrick’s Day, we’re taking a look at how much luck has to do with media relations. After scoring a big hit, sometimes I can’t help but wonder if it was just my lucky day. I have to remind myself that a great deal of strategy, timing and thought went into the carefully crafted pitch email that sparked the reporter’s interest.

Personally, I think it’s a little of both. Kind of like a game of Monopoly – you need to have the strategy and skill to win, but a lucky roll of the dice can certainly do the trick.  Here’s my take on the luck vs. skill debate, through what I’m calling the four “I’s” of media relations:

  • Instinct – This is something that our CEO, John Seng, brought to the table in our last staff meeting. John was working a story with a reporter he has known for a long time and he went with what his gut was telling him and reached back out to her with what would otherwise be considered an untraditional follow-up approach. As a result, we ended up scoring the top-tier story for our client. This underlying instinct – either gained through complete immersion in an industry or perhaps just inherently in us – is something that we should trust more often when conducting media outreach.

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Ken
Rabin

The Journal of Health Communication Celebrates 100 Issues – What’s Next?

Friday, March 2nd, 2012

Milestones matter, and achieving a century of anything is worth noting. In Poland, where I have lived and worked since 2005, birthdays are celebrated not with a chorus of “Happy Birthday to You,” but with a raucous song called “Sto Lat!” that means “100 Years.” My adopted country clearly gets the message.

There is no question that over the span of its existence, the Journal of Health Communications has made a real difference in advancing and diffusing knowledge in this critical sector of the communications discipline. As a member of the Journal’s editorial board, I’m excited to celebrate this 100 issue achievement, however, the question that I ask myself is, “Where do we go from here?” I think that the challenges of staying relevant in the years that lie ahead will be both plentiful and, hopefully, invigorating ones for this journal, its editors, contributors and readers.

The first change I expect to see is in the focus of the articles we publish. These changes will be driven by a combination of profound global demographic changes, ongoing economic pressures and the plethora of new media and media apps that are the currency of early 21stcentury communications. With respect to demographics, we are right now in the midst of two profound currents of change: on the one hand, western society is aging rapidly, and on the other hand, the number of young people in the developing societies of Asia, Africa and Latin America is growing at an extraordinary rate. (more…)

Posted in Health Policy, Pharma, PR Industry
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Spectrum

Presidential Speeches: Four For the Ages

Tuesday, February 21st, 2012

In honor of Presidents’ Day, several Spectrum staff members and I took a moment to reflect on our favorite Presidential speeches. We didn’t choose these speeches for political beliefs or as an affirmation to one party or another. We chose these speeches because, for one reason or another they have resonated with us.

As PR professionals we all believe that words have the power to move people, like the timeless expression that the pen is mightier than the sword. And nobody exemplifies the power of the spoken word more than some of our nation’s greatest orators, our presidents.

So take a look below and celebrate the power of rhetoric. Feel free to leave a comment and let us know what your favorite Presidential speech is.

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Posted in Journalism, PR Industry
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Jenny Frank and Frannie Marmorstein
Jenny Frank &
Frannie Marmorstein

Dating or Pitching? A Post for All of the Single PR Pros

Monday, February 13th, 2012

Recently, we’ve realized some similarities between our daily activities in the office and our personal lives. Our conclusion – dating is just like pitching a reporter. The butterflies in your stomach, sitting by your phone waiting for them to respond, and analyzing their responses (are they really interested in this story or just thinking about it).

As experts in the dating and the pitching world, we wanted to share our advice for securing that story or turning the first date into many.

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Posted in Company Culture, Crowdsourcing, PR Industry
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