Archive for the ‘Public Affairs’ Category

Luke
Dickinson

SCOTUS Beat: Health Care Reform Hits the Supreme Court

Thursday, October 6th, 2011

The October 2011 Term of the Supreme Court of the United States (SCOTUS) opened Monday October 3 and with it a host of potentially decisive arguments on health care reform (HCR). Several cases on the docket for the six month session cut to the roots of the legislation; everything from the logistical implementation of individual elements of HCR to the very constitutionality of the measures passed by President Obama.

The very first case heard in the session has been called the sleeping giant of the HCR debate: Douglas v. Independent Living Center of Southern California. In its most basic sense, the case reviews whether healthcare providers and patients have the right to sue a state following cuts to Medicaid reimbursement rates; however the implications are far greater.

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John
Seng

Top 10 Tips for Writing a Great RFP

Friday, September 30th, 2011

I’m guilty of being human. Every time Spectrum receives a Request for Proposal (RFP), I assume it’s a golden opportunity for our firm to compete for and win prestigious, new business. But in some cases, the sheen begins to wear off as we re-read the RFP documents and engage with the client prospect. If we start scratching our heads, it’s a symptom that what looked like glitter is probably not gold. Maybe not even glitter.
someecards.com - I was so excited about recieving this RFP, until I started reading it.

Spectrum seeks the kinds of business collaborations in which the client is interested in a healthy partnership, not merely a one-way, vendor mentality relationship. What we offer as public relations counselors strikes to the very essence of brand or corporate reputation. We are on the front lines. After a conference call or two, if too many questions remain about what our role will be or what the RFP is asking for, Spectrum leadership is inclined to pass up the opportunity. If the RFP just plain stinks, it doesn’t portend well for building a quality relationship.

To help you make sure your next RFP is top notch, I’ve offered a list of tips to keep in mind based on some of my experiences:

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John
Seng

Terrible Tuesday?

Monday, November 1st, 2010

Will tomorrow’s mid-term elections spell doom for House Democrats and open the door to potential repeal of the Patient Protection and Affordable Care Act?

In the past two days, I decided to quiz a couple of experts who also happen to be friends: Marsha Simon and Tim Donner.

Marsha Simon, PhD, Health Policy Expert President, MJ Simon & Company

Marsha Simon, PhD, Health Policy Expert President, MJ Simon & Company

Marsha is a former Ted Kennedy staffer and prominent health lobbyist whose firm MJ Simon & Company partners with Spectrum. She is an expert in legislative strategy, nonprofit management, and public policy research, with over 20 years of experience, including nearly a decade working for the United States Senate.

Tim Donner is a film-maker, baseball radio show host, and President of One Generation Away, an independent, nonpartisan education, research and public policy organization.

John: What’s your prediction for Tuesday’s elections?

Marsha: Republicans will take the House, Democrats will hang on in the Senate, but with smaller voting margins. The Democrats will run for cover and avoid major legislative initiatives for at least the next two years.

Tim: Republicans will take the House. This wave is extraordinary, given that we’re going to see two waves in a row. It’s never happened before in U.S. politics, with the second wave reversing the first. There’s a decent chance the Senate could topple, too. Generally, in a wave election, both Houses go.

John: If people are angry with the new health care reform legislation, why?

Tim Donner, President, One Generation Away

Tim Donner, President, One Generation Away

Marsha: The anger is more with a sense of misplaced priorities than with the specific provisions of the health reform bill. I think voters are angry about the state of the economy and do not see the relevance of health reform to their immediate problems. Health reform is based on employer-based, private insurance – especially the early market reforms such as coverage on parents’ policies for young adults – and those without a job have none.

Tim: People are extremely unhappy with the new health care legislation, most of which they cannot understand. And it’s an impediment to increasing unemployment. Companies have cash, but they remain on the sidelines, because they don’t know the cost. (more…)

 
Spectrum

Getting to the HEART of the Matter

Tuesday, March 16th, 2010

Roughly 133 million Americans-nearly one in two adults-live with at least one chronic illness.  Some of the biggest offenders are cardiovascular disease, diabetes, cancer and mental illness (e.g., Alzheimer’s Disease). As an individual well versed in the health care arena (I was a dietetics major in college, my mother is a nurse, and I have seven years of professional experience in the health care arena), those statistics, while serious, were not overwhelmingly surprising to me. So I was shocked, to say the least, when I recently heard a healthy 31 year old woman recount the story of her massive heart attack.  (more…)

 
Spectrum

The Great American Food Myth

Friday, March 12th, 2010

I first heard about The Great American Food Myth from Linda Boardman, the president of Applegate Farms, at a PEW Charitable Trusts Congressional Briefing on antibiotic use in food animal production.  The Great American Food Myth: a bold, memorable, almost inspirational slogan to describe a food system in crisis. The myth Boardman was describing was an argument made frequently by agribusiness – that sustainable, responsible agriculture practices cannot produce enough food to feed the growing population.  But it led me to think: are there other myths about the American food production system?  This week alone seemed to provide an abundance of food policy news stories that fit the definition. food_policy
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John
Seng

How Do Americans Want Health Care Reformed?: Why Not Just Ask Us?

Friday, March 12th, 2010

Last year my firm, a health policy and communications firm called Spectrum, decided to find out for ourselves since no one else really had. We designed a national study, the Spectrum Health Value Study, of how Americans values health products and services, as if they were spending their own money.

The results were interesting. They demonstrated that people tend to like what they already have and don’t want much change. The May 2009 report by Simon & Co., our health affairs partner firm, concluded in part: (more…)