Archive for the ‘Public Health’ Category

Kaitlin
Doody

The Power of the #Hashtag

Tuesday, March 9th, 2010

When describing Twitter hashtags to clients, we typically describe them as a method for aggregating similar content and community building. Basically, when a Twitter user tags a keyword with the hash - or pound symbol (#) - the Tweet will appear in the conversation thread on that specific topic.

In the past year and a half, many online Twitter chats have cropped up - more than 100 Twitter chat schedules are tracked here. Reminiscent of AIM chat room-style group discussions, this more refined method of group dialogue allows Twitter users to virtually meet with people throughout the Twitterverse. By tagging their posts with the same hashtag, users can follow the conversation surrounding their shared topic of interest. Most groups have a set time they meet each week and typically, a moderator will field questions and pose them to the group to ensure the dialogue continues to flow.

Chat groups are always welcoming new participants and even if you don't feel like interacting, interested individuals can simply follow along with the group's hashtag at their designated meeting time. Twitter chat groups provide a uniquely useful and efficient method for connecting, interacting and learning. Public relations and communications chat groups allow industry newcomers, seasoned experts and everyone in between to provide and share a variety of perspectives and obtain 140-character snapshots of qualitative insights. For example, @Mikinzie, a PR college student, participates in #prstudchat because she values this weekly time to network with "awesome PR pros who are always willing to talk/ help." (more...)

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Katherine
Maynard

Chronic Monday: Diabetes and Behavioral Economics

Monday, March 8th, 2010

This is the first in our series titled "Chronic Monday," which will highlight pertinent issues in the chronic disease community.

According to a study published in the American Journal of Preventative Medicine, learning that you are about to develop diabetes isn't enough to trigger the behavior changes necessary to stave off the disease.  Compounding the challenge for prevention advocates is this statistic: approximately one of every three adults in America are prediabetic, but less than 10 percent of them are aware of it. As many of us already know, diabetes is one serious disease with life threatening implications. According to the American Diabetes Association, more than 65% of people with diabetes will die from heart disease or stroke. (more...)

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Erin
Turner

My E-Patient Twitter Success Story

Friday, February 26th, 2010

When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was not traditional: "Twitter."

For the past five years, I've suffered with pain in my right wrist on a daily basis, despite regular treatment from an orthopedic surgeon. I was diagnosed with an LT ligament tear and told that my only surgical option was a partial fusion of my wrist - a treatment he did not yet recommend and I was unable to accept as a solution. At the time, I remember having a conversation with my father: "You hear about these ballplayers tearing things and coming back to play the next season," he said. "It seems like there should be a better solution than that." (more...)

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Spectrum

Food Friday: The Week in Food Policy and Nutrition

Friday, February 26th, 2010

Curbing Childhood Obesity, One School Meal at a Time

Childhood obesity rates have tripled in the past 30 years and are continuing their upward trend as foods become less healthy, portion sizes increase and healthy foods are harder to find - even in our schools. This Tuesday, Secretary of Agriculture Tom Vilsack addressed this growing epidemic and outlined his priorities for the reauthorization of the Child Nutrition Act during a press conference in Washington, D.C. As the core legislative priority for Michelle Obama's Let's Move campaign, Sec. Vilsack aims to end childhood hunger by 2015 and curb the rising rates of childhood obesity by improving the nutritional value of the 9 billion meals served by school and summer programs each year. (more...)

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John
Seng

The Dr. Oz Show To Bring Mass Exposure To Rare Disease

Wednesday, February 24th, 2010

Yesterday, we accompanied our pro bono client, The Progeria Research Foundation (PRF), to a taping of The Dr. Oz Show at NBC Studios in New York. You know, 30 Rock.

(l-r), Genetics Expert Jeffrey Innis, MD, PhD, Mott Children’s Hospital, University of Michigan; Television’s Dr. Oz; John Seng, President, Spectrum

(From left to right) Genetics Expert Jeffrey Innis, MD, PhD, Mott Children’s Hospital, University of Michigan; Television’s Dr. Oz; John Seng, President, Spectrum

Spectrum has worked closely with PRF since 2003 to raise awareness of Progeria, a rare, and thus far incurable disease that causes rapid aging among children. Most children live no longer than 20 years. (more...)

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Kaitlin
Doody

The Health Tweeder: Aggregating Health-Related Twitter Content

Wednesday, February 17th, 2010

Wondering what the Twitterverse's most commonly discussed health categories are? Well, look no further because Pixels & Pills, a collaborative effort between two pharmaceutical marketing firms, has developed a free visualization tool to measure online conversations surrounding a variety of medical topics.

The Health Tweeder uses search terms, hashtags and handles pertaining to a given disease state to pool results into a feed of Twitter updates. The keywords for different health categories populate a vibrant lab of colorful petri dishes, which you can click on to reveal the most recent health-related Tweets. "Growing and shrinking based on the volume of content at any one time, each dish, and all of them combined, provide a dynamic view of dialogue in real time," said Mike Myers, president of Palio, one of the collaborating firms. (more...)

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