Archive for the ‘Public Health’ Category

Nicola
Berkowitz

FDA Advisory Committee Meeting, Through the Eyes of a German Health Care Communicator

Tuesday, February 26th, 2013

Hallo! Allow me to first introduce myself. My name is Nicola, and I work at fischerAppelt, Spectrum’s partner PR agency in Germany. Currently, I’m in Washington as part of GLOBALHealthPR’s ongoing exchange program among its partners.

Last Friday, I attended a meeting with the Neurological Device Panel of the FDA Medical Devices Advisory Committee. The panel came together to advise the FDA on the Premarket Approval Application of a new medical device to treat epilepsy. This device, the RNS System from NeuroPace, uses responsive neurostimulation to monitor and interrupt abnormal electrical activity in the brain before seizures occur. It is supposed to be a new treatment option for patients that had previously been treated with two or more anti-epileptic drugs without achieving seizure control and who are not suitable candidates for surgery.

The meeting showed how different views can reveal very diverse perspectives on a topic. The meeting started at 8am with the sponsor, NeuroPace, providing a well-prepared and well-timed presentation. Afterward, FDA representatives explained their view on the data – which was a rather long reading of facts and figures – and rounded out the presentation with important information regarding the product’s safety.

After the lunch break, the open public hearing started. I have to say, it was quite emotional and moving. Among other presenters, three patients described their lives before and after the implantation of the RNS System and how it changed everything; how they have been able to participate in everyday activities they weren’t able to before and how they can now take responsibility for themselves. Their stories showed how powerful individual and personal perspectives and real-life experiences are, leaving the audience visibly stunned at certain points.

A discussion about the effectiveness and safety of the RNS System followed in the afternoon before the experts were asked about their opinion of different data aspects and details. In the end, the expert panel voted in favor of the new device.

Attending the FDA Advisory Committee Meeting was a very interesting experience for me – as was my entire trip to Washington, D.C. This is a fascinating city and, as I have come to learn, it’s best explored on foot! I also have noticed people here are very active and running is very popular (and people run in shorts – even when it’s 0°C!). And of course, I have picked up some interesting insights into healthcare PR in the U.S. and helpful inspiration to bring back to Germany.

Last but not least, I’d like to thank the people here at Spectrum for welcoming me and taking time to share their experiences! I look forward to continuing and deepening this exchange in the future.

Auf Wiedersehen, Washington!

 
Anthony
LaFauce

Facebook is going to tax the 99%. What does it mean for PR?

Wednesday, November 14th, 2012

Facebook’s testing a new system that will force 99% of companies to pay to show up on users’ timelines. The new system’s two features could change the way public relations pros use Facebook very soon:

The first change is similar to Reddit’s Upvote/Downvote system. People will still be able to ‘like’ a post or comment, but they will also be able to vote on the comment. The more votes a comment gets, the better chance it will have to show up on someone’s timeline.

The second change will allow you to reply to individual comments that have been made under a post. This will create separate conversation threads, each with its own ranking and re-post ability.

Both of these changes are due in part to two discouraging facts about Facebook:

  1. It’s widely known that Facebook ads are not working. Since few people click on these ads, Facebook has been losing money. If Facebook isn’t hitting projections, it needs to find other ways to make money. (more…)

 
John
Seng

No Thanks, Big Tobacco

Monday, November 12th, 2012

Click the image to view my video blog.

Last month, I attended the Global Tobacco Briefing hosted by the American Cancer Society (ACS) and World Lung Foundation, as invited by my daughter Victoria Seng, an associate specialist with ACS’s Cancer Action Network (CAN) here in Washington.

Listening to global experts shed light on the health and economics that the tobacco industry would rather we not know was a real eye-opener for me during the morning National Press Club briefing.

Suffice to say, tobacco companies prolong preventable epidemics in cancer, heart disease and other conditions by exploiting trade agreements and abusing local legal systems throughout the world. (more…)

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Ricki
McCarroll

Rheumatoid Arthritis…It Happens Young Too #WorldArthritisDay

Friday, October 12th, 2012

According to the experts…Rheumatoid arthritis (RA) affects about 1.3 million people in the United States and pops up typically between the ages of 30-60, with women accounting for three times the number of men living with the disease.

Hmmm. Ages 30-60 you say? Really? How about 19?

Since it is World Arthritis Day, I thought it would be the perfect time for a virtual coming out party and the opportunity to share a personal story with all of you Full Spectrum Blog readers!

So here’s my tale (the cliff notes version):

  • 2000 – It’s genetic. My mom was diagnosed with a combination of RA and Lupus.
  • Early 2006 – I started exhibiting symptoms indicative of RA.
  • Summer 2006(Age 19) Diagnosed with RA - After a slew of diagnostic procedures, including antinuclear antibody (ANA) and rheumatoid factor (RF) testing, I was diagnosed with RA and the genetic indicator for Lupus. Funny enough (or not), all of my tests came back negative and to this day, nearly six years later, my ANA and RF are still negative. But due to family history, the diagnosis was solidified.
  • 2006-2010Post Diagnosis & Treatment - I changed my diet to exclude nightshades, began taking NSAIDs and Plaquenil (hydroxychloroquine), and eventually got to a place where I effectively managed my symptoms and disease on the same dosage. For almost four years, I led an active lifestyle, including multiple snowboarding adventures, three years as a choreographer in a dance company and a trip around the world.
  • 2010 – 2011The Flare Up – Common in RA patients, sometimes the drugs you’re taking don’t work anymore. In the summer of 2010, we had to change up my treatment to something more drastic. So the docs brought out the big guns: steroids to control the pain and prevent joint damage, along with methotrexate, a low-dose chemotherapy. (more…)

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Anthony
LaFauce

Tackling a Weighty Issue: Spectrum and GLOBALHealthPR Alarmed by Childhood Obesity Findings

Wednesday, September 12th, 2012

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations connect with their target audiences. On a global scale, there is enormous potential to make an impact through digital communications tool and technologies. Before making a change, however, it is necessary to understand who is saying what, and where the conversations – or lack thereof – are happening.

For our most recent initiative of tracking and scrutinizing online conversations in the spirit of improved public health, we focused on the issue of childhood obesity. In the U.S., experts say 42 percent of people will be obese by 2030. But many people don’t realize this isn’t just an American problem—it’s a problem across the world. Our team collaborated with our partners around the world on an exciting one-month survey of seven countries, looking at how the digital conversation on child obesity stacked up in Argentina, Australia, India, Portugal, the U.K., Mexico and the U.S.

Today, Spectrum and GLOBALHealthPR are thrilled to release an infographic chock-full of the data we found—and what it means for public health professionals, advocates and communicators.  Here’s just a taste (pun intended) of our insights (full details can be found here):

  • Given that child obesity is a preventable but widespread condition, we were surprised to find that the chatter around prevention and treatment is very low, compared to less common diseases with few or no treatment options.
  • For example, leukemia is connected with 7,813 times as many conversations as childhood obesity, despite the fact that leukemia affects fewer people per capita and is not preventable.
  • Listening has shown there are enormous opportunities for growth around the childhood obesity conversation. Opportunity begins with simple steps, such as parents, health care providers and school leadership collaborating more closely within online communities, as well as engaging with outside online influencers to spread the word about successful fitness and nutrition initiatives.
  • (more…)

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    John
    Seng

    Pre-Competitive = Pro-Patient?

    Thursday, June 21st, 2012

    I attended a BIO 2012 “super session” this afternoon moderated by my friend Margaret Anderson, executive director of Washington, DC-based Faster Cures, a leading advocacy group to “improve the medical research enterprise.”

    Margaret led a panel of the top people from NIH, FDA, Harvard Medical School, Lilly Research Laboratories and Sanofi, who each presented a perspective on “pre-competitive collaboration.” In other words, let’s work together under a flag of truce. (That is, until somebody fires the first shot.)

    “Pre-competitive collaboration” means that companies who guard their secrets today should instead pull back the veil a little to work in synergy with competitors who would otherwise want to eat their lunch today and dinner tomorrow.

    Unsurprisingly, each expert shed a few fresh insights, but generally much we’ve all heard before with regard to how expensive, unwieldy and slow typical clinical trials still are.

    Rather than recite or summarize everything shared, suffice to say I devoted about 90 minutes to a session in which everyone on stage agreed that things are bad, that more and much earlier collaboration and sharing of data needs to be done, and how progress against disease state after disease state suffers because we’re not talking with one another soon enough in the process. From obesity to lack of optimal pain management, from cancer to Alzheimer’s disease, the panelists fretted about the challenges and generally agreed that the best hope is earlier, smarter and perhaps more courageous (my word) collaboration.

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