Archive for the ‘Health 2.0’ Category

Kaitlin
Doody

The Power of the #Hashtag

Tuesday, March 9th, 2010

When describing Twitter hashtags to clients, we typically describe them as a method for aggregating similar content and community building. Basically, when a Twitter user tags a keyword with the hash - or pound symbol (#) - the Tweet will appear in the conversation thread on that specific topic.

In the past year and a half, many online Twitter chats have cropped up - more than 100 Twitter chat schedules are tracked here. Reminiscent of AIM chat room-style group discussions, this more refined method of group dialogue allows Twitter users to virtually meet with people throughout the Twitterverse. By tagging their posts with the same hashtag, users can follow the conversation surrounding their shared topic of interest. Most groups have a set time they meet each week and typically, a moderator will field questions and pose them to the group to ensure the dialogue continues to flow.

Chat groups are always welcoming new participants and even if you don't feel like interacting, interested individuals can simply follow along with the group's hashtag at their designated meeting time. Twitter chat groups provide a uniquely useful and efficient method for connecting, interacting and learning. Public relations and communications chat groups allow industry newcomers, seasoned experts and everyone in between to provide and share a variety of perspectives and obtain 140-character snapshots of qualitative insights. For example, @Mikinzie, a PR college student, participates in #prstudchat because she values this weekly time to network with "awesome PR pros who are always willing to talk/ help." (more...)

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Erin
Turner

My E-Patient Twitter Success Story

Friday, February 26th, 2010

When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was not traditional: "Twitter."

For the past five years, I've suffered with pain in my right wrist on a daily basis, despite regular treatment from an orthopedic surgeon. I was diagnosed with an LT ligament tear and told that my only surgical option was a partial fusion of my wrist - a treatment he did not yet recommend and I was unable to accept as a solution. At the time, I remember having a conversation with my father: "You hear about these ballplayers tearing things and coming back to play the next season," he said. "It seems like there should be a better solution than that." (more...)

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Kaitlin
Doody

The Health Tweeder: Aggregating Health-Related Twitter Content

Wednesday, February 17th, 2010

Wondering what the Twitterverse's most commonly discussed health categories are? Well, look no further because Pixels & Pills, a collaborative effort between two pharmaceutical marketing firms, has developed a free visualization tool to measure online conversations surrounding a variety of medical topics.

The Health Tweeder uses search terms, hashtags and handles pertaining to a given disease state to pool results into a feed of Twitter updates. The keywords for different health categories populate a vibrant lab of colorful petri dishes, which you can click on to reveal the most recent health-related Tweets. "Growing and shrinking based on the volume of content at any one time, each dish, and all of them combined, provide a dynamic view of dialogue in real time," said Mike Myers, president of Palio, one of the collaborating firms. (more...)

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Kevin
Walsh

Crowdsourcing for a Cause

Tuesday, February 16th, 2010

I just read an excellent article about crowdsourcing health care solutions by Eliot Van Buskirk at Wired.  The article, titled "Harvard-Based Crowdsource Project Seeks New Diabetes Answers," describes in great detail a new initiative to crowd source diabetes information with an end goal of curing Type I diabetes.  (Almost 2.4 million people in the US suffer from Type I diabetes.) "Using federal stimulus funding from the National Institutes of Health, Harvard Catalyst has teamed up with InnoCentive to explore whether open innovation and crowd-sourcing can spark new directions, collaborations and research in the healthcare community."

Congratulations to the National Institutes of Health for funding this and to Harvard's medical research department for developing this crowdsourced medical initiative sure to help those with Type I diabetes.

What's particularly interesting about the first phase of this project is the goal of ideation. The project's initial objective is not to identify a specific cure, but to start with the basic premises that there are questions or criteria that may not have been considered before now. (more...)

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Shellie
Byrum

Device Companies Slow to Join Digital Revolution

Monday, February 1st, 2010

Medical device companies may be their own worst enemy when it comes to social media.

Since I started working in this field, I've noticed that device companies in general are behind in joining the digital revolution, especially when compared to other FDA-regulated companies in the pharmaceutical and biotechnology fields. In fact, a survey released in December showed that only 16 percent of FDA-regulated device companies reported using social media to connect with customers or prospects. (more...)

 
Melissa
Biller

The ePharma Consumer Has Spoken … Now What?

Friday, January 22nd, 2010

Every day, ordinary consumers flock to the internet to look for health information. This action may be the result of seeing an advertisement on TV, having a conversation with a physician, or a host of other reasons-the fact is, the numbers are growing at an astonishing pace and the search trends are growing even more interesting.

Yesterday, I tuned into a Manhattan Research webinar that discussed results from the ePharma Consumer® v9.0 study. The study was fielded during Q4 2009 so it is an accurate representation of the current landscape (To get more background information on the survey methodology, check out the brochure). The 30-minute webinar was hosted by Meredith Ressi (@MeredithRessi) who provided valuable insights regarding consumer trust, online health videos, and condition vs. product sites. (more...)