Facebook’s testing a new system that will force 99% of companies to pay to show up on users’ timelines. The new system’s two features could change the way public relations pros use Facebook very soon:
The first change is similar to Reddit’s Upvote/Downvote system. People will still be able to ‘like’ a post or comment, but they will also be able to vote on the comment. The more votes a comment gets, the better chance it will have to show up on someone’s timeline.
The second change will allow you to reply to individual comments that have been made under a post. This will create separate conversation threads, each with its own ranking and re-post ability.
Both of these changes are due in part to two discouraging facts about Facebook:
- It’s widely known that Facebook ads are not working. Since few people click on these ads, Facebook has been losing money. If Facebook isn’t hitting projections, it needs to find other ways to make money. (more…)