Archive for the ‘Health 2.0’ Category

Anthony LaFauce
Anthony
LaFauce

What does Google’s Fine Mean for Your PPC?

Wednesday, August 24th, 2011

Today or tomorrow the Department of Justice is expected to announce Google will have to pay half a billion dollars in fines for ads run on its network that sold illegal drugs.  For the better part of a year, Google had been battling with online  ’pharmacies’ about the products they sell.

Google had stated in official documents, due to the difficult nature of regulating ads on their network they shouldn’t be held accountable for ads they were actively removing.  Google’s official statement, “… it’s obvious with hindsight that we shouldn’t have allowed these ads on Google in the first place. Given the extensive coverage this settlement has already received, we won’t be commenting further,” is clear and concise. They messed up and they know it.

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Posted in Congress, Health 2.0, mobile, New Media, Pharma, Social Media, Technology
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Kaitlin Doody
Kaitlin
Doody

Five Things I’ve Learned about Twitterviews [Twitter + Interview]

Tuesday, June 21st, 2011

The Associated Press says the world’s first Twitterview was conducted in 2009between ABC’s @GStephanopoulos and U.S. Senator @SenJohnMcCain. Others say there were earlier Twitterviews conducted as “long ago” as late 2008. Either way, in the past few years, we’ve seen the Twitterview crop up as another powerful digital media tactic for public relations campaigns.

Looking through the PR pro lens and applying the hands-on experience I’ve gained from organizing two Twitterviews this year, I have come up with some top tips to keep in mind.

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Posted in Health 2.0, New Media, PR Industry, Tweets
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Kaitlin Doody
Kaitlin
Doody

IHSMS: The right formula for successful healthcare communications

Tuesday, May 17th, 2011

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in local communities and on a global scale, so does the potential within the communication tools and technology that we hold.

Spectrum’s team of health communicators from across the globe will converge in Washington, D.C. on May 18th from 9-10:30 a.m. ET to present data and reveal insight from a global listening program. The listening program was conducted in 11 countries to assess the impact and conversation around malaria. During tomorrow’s event, the International Healthcare Social Media Summit team will discuss the implications for the data found, as well as offer insight into strategies for using digital tools to benefit national and international healthcare organizations today. For more information about the summit and to register, please visit the event page. You can also view live-streaming of the summit or follow the conversation on Twitter: #ihsms.

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Posted in Health 2.0, Social Media
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MitchellSteinberg
Mitchell
Steinberg

Imagine That – Smart Phone Diagnosis

Friday, April 29th, 2011

Here’s a cool idea – a team of University of Central Florida students is working on a smart phone application that will help healthcare workers in remote locations diagnose malaria quickly and easily. Using a smart-phone equipped with Windows 7 and a microscopic camera lens, the app will take pictures of a blood sample, identify and point out malaria parasites, and tell the user how much malaria is in the blood. Because it doesn’t use the internet, the application could be especially useful for a healthcare worker in a remote location without Internet access, such as an African village. The data can be uploaded later, however, to help identify disease trends.

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Posted in Awards, Disease Awareness, Health 2.0, Immunization, Infectious Disease, Medical Devices
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JennyFrank
Jenny
Frank

Video and board games to replace PE and Health classes?

Tuesday, April 19th, 2011

Source: Exergamefitness.com

Last week, my colleague Arianna and I attended the Social Marketing and Games Symposium at George Washington University. The panelistsdiscussed the use of interactive video games as well as traditional board games for positive health behavior change.

Karen McDonnell, Associate Professor at GWU’s Department of Prevention and Community Health, spoke about her current study in “exergaming,” which can best be described as replacing sedentary video games with interactive video games like Wii Fit and Dance Dance Revolution. Positively, games like Dance Dance Revolution were found to have no difference in the amount of energy expenditure when compared to typical PE classes. These interactive video games were also found to be more enjoyable than PE classes for overweight and obese boys and girls in 6th-8th grades. And everyone knows when you enjoy what you are doing, you are more likely to continue engaging in the activity.

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Posted in Food Policy and Nutrition, Health 2.0
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Anthony LaFauce
Anthony
LaFauce

Can You Hear Me Now: FDA Still Not Talking

Friday, April 1st, 2011

Speak no evil

For the last few months everyone in the PR/marketing industry has been waiting for a few words from our friends at the FDA. I personally wrote about the FDA’s inability to come to terms with a social media policy back in December.

Last year the FDA made a clear statement to the world with this announcement: Our goal is to issue one draft guidance that addresses at least one of these topics during the first quarter of 2011, but we cannot comment any further at this point as to exactly when any draft guidance will issue or any specific order in which the topics will be addressed. The public will be notified officially when any guidance is issued via Federal Register announcements.”

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Posted in Congress, doctors, Food Policy and Nutrition, Health 2.0, Health Care Industry
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