Archive for the ‘Health 2.0’ Category

Anthony
LaFauce

Where Are We Going?

Thursday, November 17th, 2011

Yesterday Maggie Fox (@maggiemfox) wrote a great piece regarding an American Heart Association study about the current trend in obesity and the health of Americans. The piece was based on a 10 year study that looked at the trending health and weight issues we face. The study lists a series of issues America will face due to this epidemic. I use the term epidemic because things like increases in high blood pressure, diabetes and of course heart diseases are forcing us into a national crisis.

When everyone hears about health issues the cost of health care becomes top of mind. When I do, and I’m sure as an Air Force brat, when Maggie does as well, it also brings national security and national resources to mind. Over a quarter of all young adults between the age of 17 and 24 are physically unfit to serve. I know a percentage of those people have physical reasons why they can’t serve but the number is still staggering. As a former United States sailor it absolutely shakes me to the core to think of what will happen if this trend in Americans’ health continues.  Will we not be able to protect our borders, man our ships or send humanitarian aid to countries when they have natural disasters like typhoons or earthquakes?

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Anthony
LaFauce

Digital Pharma East 2011 Day One

Tuesday, October 18th, 2011

A big thank you is in order to my employer, Spectrum, as I attend Digital Pharma East this week. Day one kicked off with a great session lead by Takeda Pharmaceuticals Chad Ballentine who spoke about how to use a patient focused, multi-channel, customer relationship management (CRM) to really capitalize on your database to assure you are getting the right information to the right people…and of course increase sales.

Chad had a ton of good points but I was blown away by his simple, and spot on, key points on how to get the best value out of your CRM.

  1. Use digital [technology] to grow your database
  2. Use your database: Chad said that nearly 60 percent of marketers don’t actually use their DB
  3. Minimze duplication: With budgets scalling down, efficiency is key. If you have a high conversion touch point, make sure to increase your efforts toward that touch point and scale back those that don’t work well

Social Media & Pharma…it’s out there

As I sit here and type, drinking my coffee, Todd Kolm from Pfizer is on the stage talking about some of the great tools Pfizer is using to engage customers. Pfizer is taking to social media and positioning YouTube as an educational tool for consumers by using a blend of paid ads and search ads which link to channels with custom play lists.

As a lover of PR/Digital media I am constantly getting hit with, “oh Pharma doesn’t really do social” or “we don’t want to deal with the legal issues.” I am surrounded by around 700 people who see things differently. I am energized by hearing not what we COULD do but hearing about what we ARE doing.

Anyone else out there excited about this?

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Anthony
LaFauce

What does Google’s Fine Mean for Your PPC?

Wednesday, August 24th, 2011

Today or tomorrow the Department of Justice is expected to announce Google will have to pay half a billion dollars in fines for ads run on its network that sold illegal drugs.  For the better part of a year, Google had been battling with online  ’pharmacies’ about the products they sell.

Google had stated in official documents, due to the difficult nature of regulating ads on their network they shouldn’t be held accountable for ads they were actively removing.  Google’s official statement, “… it’s obvious with hindsight that we shouldn’t have allowed these ads on Google in the first place. Given the extensive coverage this settlement has already received, we won’t be commenting further,” is clear and concise. They messed up and they know it.

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Kaitlin
Doody

Five Things I’ve Learned about Twitterviews [Twitter + Interview]

Tuesday, June 21st, 2011

The Associated Press says the world’s first Twitterview was conducted in 2009between ABC’s @GStephanopoulos and U.S. Senator @SenJohnMcCain. Others say there were earlier Twitterviews conducted as “long ago” as late 2008. Either way, in the past few years, we’ve seen the Twitterview crop up as another powerful digital media tactic for public relations campaigns.

Looking through the PR pro lens and applying the hands-on experience I’ve gained from organizing two Twitterviews this year, I have come up with some top tips to keep in mind.

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Kaitlin
Doody

IHSMS: The right formula for successful healthcare communications

Tuesday, May 17th, 2011

The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in local communities and on a global scale, so does the potential within the communication tools and technology that we hold.

Spectrum’s team of health communicators from across the globe will converge in Washington, D.C. on May 18th from 9-10:30 a.m. ET to present data and reveal insight from a global listening program. The listening program was conducted in 11 countries to assess the impact and conversation around malaria. During tomorrow’s event, the International Healthcare Social Media Summit team will discuss the implications for the data found, as well as offer insight into strategies for using digital tools to benefit national and international healthcare organizations today. For more information about the summit and to register, please visit the event page. You can also view live-streaming of the summit or follow the conversation on Twitter: #ihsms.

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Mitchell
Steinberg

Imagine That – Smart Phone Diagnosis

Friday, April 29th, 2011

Here’s a cool idea – a team of University of Central Florida students is working on a smart phone application that will help healthcare workers in remote locations diagnose malaria quickly and easily. Using a smart-phone equipped with Windows 7 and a microscopic camera lens, the app will take pictures of a blood sample, identify and point out malaria parasites, and tell the user how much malaria is in the blood. Because it doesn’t use the internet, the application could be especially useful for a healthcare worker in a remote location without Internet access, such as an African village. The data can be uploaded later, however, to help identify disease trends.

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