Archive for the ‘Research’ Category

Courtney
Gray Haupt

Technology Tuesday: Empowering the Research Enterprise in a Post-Reform World

Tuesday, April 6th, 2010

With the passage of health care reform, the research community is ready to shift the national health policy conversation to a new dialogue on enhancing biomedical research and scientific innovation. In the past few weeks, discussion on topics such as the need to improve the translation of research discoveries into better health outcomes and the research ROI  for improving the nation's overall health have gained traction alongside continued analysis of the final health reform provisions.

At the recent Research!America National Forum, experts from across the government, industry, academia and patient advocacy sectors discussed priorities to speed translational research, improve health outcomes and ultimately, as panelist Dr. Robert Tijian, president of the Howard Hughes Medical Institute put it, identify new pathways to "move beyond therapeutics and treatment to prevention."  Yet transformation of this level requires a deep commitment to enhancing cross stakeholder collaborations and sustained communication, a challenge with so many players involved in the research process.innovation-technology
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John
Seng

The Dr. Oz Show To Bring Mass Exposure To Rare Disease

Wednesday, February 24th, 2010

Yesterday, we accompanied our pro bono client, The Progeria Research Foundation (PRF), to a taping of The Dr. Oz Show at NBC Studios in New York. You know, 30 Rock.

(l-r), Genetics Expert Jeffrey Innis, MD, PhD, Mott Children’s Hospital, University of Michigan; Television’s Dr. Oz; John Seng, President, Spectrum

(From left to right) Genetics Expert Jeffrey Innis, MD, PhD, Mott Children’s Hospital, University of Michigan; Television’s Dr. Oz; John Seng, President, Spectrum

Spectrum has worked closely with PRF since 2003 to raise awareness of Progeria, a rare, and thus far incurable disease that causes rapid aging among children. Most children live no longer than 20 years. (more...)

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Spectrum

Spectrum Shows Conclusive Results with Digital Strategy: Online Advertising As a Sole Communication Tactic Successfully Influences Niche Audiences

Friday, January 29th, 2010

Washington, D.C. - Spectrum, a full service communications firm based in Washington, D.C., announced today landmark findings from a recent women's reproductive health campaign that reveal definitive proof that online advertising, when used as an exclusive communications vehicle, has the power to impact audience opinions and awareness levels.

"Online advertising has always been considered a supplement or component of a larger communications strategy," said Katherine Maynard, Chief Operating Officer of Spectrum. "The results of this campaign are groundbreaking for the online ad industry because we now have empirical evidence that this medium is as versatile and powerful as television, radio and print."

Spectrum partnered with Chong + Koster for this campaign and RESOLVE: The National Infertility Association to develop the program aimed at raising awareness of family building options, such as embryo donation. The campaign was funded with a grant from the U.S. Department of Health and Human Services. Initial testing and market research showed lackluster potential for reaching the target audience of women 25-55 through traditional public service announcements and earned media outreach. (more...)

 
Molly
Hippolitus

Pres. Obama Pledged to End Hunger by 2015… We’ve Got 5 Years

Friday, January 29th, 2010

During campaign season, Obama promised to tackle domestic hunger. He made a pledge to "strengthen and expand nutrition assistance programs and commit to ending childhood hunger by 2015." The Food Research and Action Center (FRAC) is holding Obama to his word.

Tuesday morning I attended FRAC's Hill briefing on "food hardship" (lacking money to buy enough food) in the U.S. The nonprofit organization works to improve public policies and public-private partnerships to "eradicate hunger and undernutrition in the United States."

For the first time, data that truly capture the extent of hunger in America, was unveiled. The report revealed nearly one in five American households ran out of money to buy enough food at least once during 2009. FRAC President, Jim Weill, along with Rep. Jim McGovern (MA), presented the data with the hope of igniting fire in the belly of our government, by helping policy leaders understand the "depth and breadth" of hunger in America. (more...)

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Allison
Brown

Part III: Public Health in Philadelphia

Wednesday, November 11th, 2009

APHA Explores Food and Physical Fitness

The 137th Annual American Public Health Association (APHA) Meeting is bustling in Philly.  The Spectrum team continues to explore panels, sessions and posters to learn the latest in public health.

Food and Fitness in Focus

During this morning's sessions at APHA, Linda Jo Doctor, MPH from the W.K. Kellogg Foundation hosted a discussion at the "Youth Involvement in Community-based Participatory Research Projects" roundtable. She spoke about multiple initiatives aimed at engaging community members to produce real health outcomes.

Both the Food and Fitness and The School Food FOCUS initiatives are working to increase access to and bring affordable, regionally grown and nutritious food options to communities and schools throughout the country. In addition, the Food and Fitness program is collaborating with organizations in nine communities to create sustainable "fitness" environments for community members to become active. (more...)

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Christina
Plourde

Part II: Public Health in Philadelphia

Tuesday, November 10th, 2009

Today was the first full day of sessions and posters at the American Public Health Association Annual Meeting in Philadelphia.  Our Spectrum team spread through the conference and heard some interesting things, including:

Menu Labeling and Policy

In a session on menu labeling in New York City, Portland, and Seattle, research and policies were compared.  The Spectrum blog has previously written about research conducted in NYC.   The session started off with a discussion about why menu labeling is important; James Krieger asked the room to guess how many calories are in a variety of fast food meals, ranging from Burger King to Pizza Hut.  The Pizza Hut Cream Chicken Alfredo Pesto Pasta has a startling 3,270 calories per serving.  That's nearly double the recommended calories for adults in an entire day.

There are currently 16 jurisdictions that have passed and/ or are currently implementing menu labeling initiatives.  Additionally, the health reform legislation passed by the U.S. House of Representatives on Saturday evening includes a menu labeling provision, which would preempt any state and local legislation.  The provision would only require calorie information to be posted, unlike some jurisdictions where fat, sodium, and other nutritional information is made available. (more...)

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