Archive for the ‘Social Media’ Category

Brendan Kownacki
Brendan
Kownacki

Health in Your Hands, Literally

Friday, August 13th, 2010

Last week I had a great opportunity to contribute an article to Examiner.com titled, “The Intersect between Media and Mobile,” where I dissected the ways that mobile devices have impacted the flow of information in society – both generally and specifically in the marketing and news industries.

Doctor on Blackberry

The truth is, the growth in mobile technology is affecting every industry based on the access that it allows; and beyond the cliché, it puts information right in the palm of your hand. It’s become a popular way to track how many doctors are using smart phones as a part of their daily routines, and the number is steadily on the rise, with 94 percent of doctors reporting use in one recent study. Mobile provides the advantage of never having to stop when it comes to needing information, whether that means referencing an encyclopedia or consulting with a colleague.

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Posted in Health 2.0, New Media, Social Media, Technology, doctors, mobile
By Brendan Kownacki | No Comments »

 
Anthony LaFauce
Anthony
LaFauce

Twitter Can Save Your Life Part 2

Thursday, August 12th, 2010

twitter-bird2Several years ago when I was at The Social Times I wrote a blog post about how Twitter could save your life as a multi-channel messaging tool. If you take a second to look at the comment section of that post you can see there was some back and forth about the usefulness of Twitter (@Martin Ringlein).

Why am I bringing up an article I wrote almost 3 years ago? Today Susan Kinzie wrote a great piece about how innovative developers are starting to create tools to use Twitter as a method for finding people in distress. The article talks about an online survey the Red Cross conducted that reports that more and more people are using social media as a tool to find help.

While the article wraps up by saying that in an emergency the best thing to do is dial 911, it is great to see people starting to explore the ways in which multichannel tools can help out. Imagine tying in my Foursquare, Twitter, Ping.fm and Facebook page into some sort of Geo-Targeted/911 connection tool that would tell all my followers where I was, what was wrong and how they could help.

As an avid lover of tech it is exciting to see these developments coming to fruition. Do you have any examples of folks using social media or developing social media tools to help during a disaster? Let me know.

Posted in New Media, Public Health, Social Media, Technology
By Anthony LaFauce | No Comments »

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Anthony LaFauce
Anthony
LaFauce

Top Tips for Hospitals and Doctors to Achieve Positive Feedback with Social Media

Tuesday, August 10th, 2010

social-media-logoI was recently featured in an article on AMED News and ReachMD (12:45) talking about how doctors should handle negative posts by patients on social media sites. I stated that doctors should never go on the offensive against negative postings and instead should work on “getting on top” of negative messages.

The principle is simple; you can never make everyone happy all the time so by nature some people will post negative messages. If you’re a good hospital or doctor, many of the patients you serve are happy with the work you do. Therefore, as a good practitioner or facility, if you give patients an opportunity to speak positively about you they will. More positive messages will always drown out negative messages.

Think about it like this, if you see a Yelp posting about a restaurant and 15 people say it's great and one say it’s terrible… Who are you going to believe?

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Posted in Community Involvement, Health Care Industry, Media Relations, Social Media
By Anthony LaFauce | No Comments »

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Jon
Mandel

OB/GYN 2.0

Monday, July 26th, 2010

I recently read a USA Today entitled "Some doctors join Facebook, Twitter; others wary," which has sparked another debate about health care going digital. Dr. Jeff Livingston, a certified obstetrician and gynecologist, is using social media to promote his practice, MacArthur OB/GYN, and create a public platform for a subject matter that quite often is stigmatized as too confidential and personal to discuss. As he notes in the article, he isn't publishing personal health information online, but instead shares helpful articles and advice that he believes would benefit his followers and fans. macarthur-ob-gyn-facebook

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Posted in Health 2.0, Social Media, Tweets, Women's Health
By Jon Mandel | 1 Comment »

 
MollyHippolitus
Molly
Hippolitus

#DCWEEK The Food Revolution: One Byte at a Time

Monday, June 14th, 2010

Last Friday kicked off Digital Capital Week (DC Week), a ten day festival focused on "technology, innovation and all things digital in our nation's capital." In addition to attending digital events all over the city, Spectrum is gearing up to host a panel discussion entitled The Food Revolution: One Byte at a Time, Thursday 6/17 at 10:00 am at our K Street office. Our panelists will offer perspective, valuable insight and personal anecdotes on how they've used digital and social media platforms to drive the food revolution in this hour-long session.

In anticipation of Thursday's event, we are taking questions for our social media pro-foodie panelists. A brief synopsis of each panelist and  their bios is below-take a look and tweet us (@SpectrumScience) or email your questions, then come to see if we ask yours.  dcweek2

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Posted in Food Policy and Nutrition, New Media, Public Health, Social Media, Tweets
By MollyHippolitus | 2 Comments »

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MaggieSchmerin
Maggie
Schmerin

Spectrum To Host Free DC Week Event: Games for Change & Health - Brainstorming and Game Design Jam for HIV/AIDS

Friday, June 11th, 2010

dcweek2010-320Spectrum is excited to help kick-off Digital Capital Week, by hosting "Games for Change & Health Workshop: Brainstorming and Game Design Jam for HIV/AIDS" on Monday from 12 p.m. to 4 p.m. at our K Street office. 

Video games are said to be extremely effective when designed to address a specific problem or teach a certain skill, where clear objectives can be stated and when deployed selectively within a context relevant to the learning activity and goal.

This workshop will give attendees knowledge about HIV/AIDS and "edu-gaming" - creating video games for an educational purpose - and attendees will work together to conceptualize video games which could help a variety of audiences better understand HIV/AIDS in Washington, D.C. and around the world. 

To register to attend this free workshop, click here.

Let the gaming begin!

Posted in Disease Awareness, Health 2.0, Infectious Disease, New Media, Social Media
By Maggie Schmerin | 2 Comments »

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