Here’s the thing about digital and social media: Social media drives awareness, builds brands and influences stakeholders across varied industries. But is it relevant for biopharmaceutical companies? Yes. For companies at all stages? Yes! Social media has become a mainstay of communications and even plays a key role in areas such as investor relations and stockholder actions. Did you know the Federal Trade Commission now allows companies to disclose material information on Twitter? And analysts aren’t the only ones online. Reporters actively follow company-related news, get story ideas from social media sources and many even prefer to be engaged through social media. The truth is that it’s no longer enough to just participate in the game; you have to play smartly.