Archive for the ‘Social Media’ Category

Kaitlin Doody
Kaitlin
Doody

Managing your Reputation: Back in the Day and Today

Tuesday, November 15th, 2011

“Oh, Johnny the butcher, he’s great! He always asks about the kids and serves up the best three and a half pounds of roast that my family could ask for.”

Back in the day, word of mouth recommendations were a golden currency. Proprietors got to know the people who came to their shops – they understood who they were and what their needs were. In turn, business owners relied on their customers to spread the word to their friends and family about the services they provided or the products they sold.

Today, the web is actually taking us back in time, according to Mark Britton, CEO of Avvo.com, the largest legal- and health-related Q&A website. Just like with Johnny the butcher, people today are usually using a good or service based on a friend’s or family member’s recommendation. And sometimes, it’s not just friends and family, but the random person on Yelp that helps you decide what hair salon to go to or which Mexican restaurant to go to downtown.

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Posted in New Media, Social Media
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Anthony LaFauce
Anthony
LaFauce

Digital Pharma East: I Got iPad Fever

Thursday, October 20th, 2011

I know the title of this blog post may seem a little odd. What is iPad fever? Can I catch it? What are the symptoms? Who is to blame?

Don’t worry there is an easy way to pinpoint if you might have a problem:

  • Does your CEO get doe-eyed when they see an iPad?
  • Do your fellow colleagues carry around iPads like they are small children?
  • Does “Let’s make an app!” come up in almost every brainstorm?
  • Does your company think the iPad will solve all of your marketing needs?

If you answered yes to any of these questions you might have iPad fever.

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Posted in Crowdsourcing, Digital Pharma East, Innovation, New Media, PR Industry, Social Media, Technology
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Kaitlin Doody
Kaitlin
Doody

Recipe for Dining Social with Chicago Magazine

Tuesday, October 18th, 2011

During this year’s Social Media Week in Chicago, Spectrum had the chance to sit in with some of the city’s most online-savvy chefs, foodies and restaurateurs in a session called Dining Social, hosted by Chicago magazine. We’ve whipped up our “recipe” for dining social with some of Chicago’s best, which includes the top ingredients and directions for making digital work in the restaurant realm.

Also-if you’re looking for some insights from the District’s great digital foodies, head on over to D.C.’s Social Media Club event “I’m Only on Twitter for the Food Trucks” tomorrow, Wednesday, October 19 at 6:30pm. You’ll get to hear from @LobstertruckDC , @CurbsideCupcake and @BigCheeseTruck on how they’ve made social media work for their businesses.

Now, back to our delicious recipe for dining social:

Ingredients

  • 5 foodie panelists
  • 1 founder of Restaurant Intelligence Agency
  • A bunch of Tweets
  • A sprinkle of Facebook posts
  • A variety of blog content
  • 4 oz. of a good red wine

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Posted in Innovation, Journalism, Media Relations, Social Media, Tweets
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Anthony LaFauce
Anthony
LaFauce

Digital Pharma East 2011 Day One

Tuesday, October 18th, 2011

A big thank you is in order to my employer, Spectrum, as I attend Digital Pharma East this week. Day one kicked off with a great session lead by Takeda Pharmaceuticals Chad Ballentine who spoke about how to use a patient focused, multi-channel, customer relationship management (CRM) to really capitalize on your database to assure you are getting the right information to the right people…and of course increase sales.

Chad had a ton of good points but I was blown away by his simple, and spot on, key points on how to get the best value out of your CRM.

  1. Use digital [technology] to grow your database
  2. Use your database: Chad said that nearly 60 percent of marketers don’t actually use their DB
  3. Minimze duplication: With budgets scalling down, efficiency is key. If you have a high conversion touch point, make sure to increase your efforts toward that touch point and scale back those that don’t work well

Social Media & Pharma…it’s out there

As I sit here and type, drinking my coffee, Todd Kolm from Pfizer is on the stage talking about some of the great tools Pfizer is using to engage customers. Pfizer is taking to social media and positioning YouTube as an educational tool for consumers by using a blend of paid ads and search ads which link to channels with custom play lists.

As a lover of PR/Digital media I am constantly getting hit with, “oh Pharma doesn’t really do social” or “we don’t want to deal with the legal issues.” I am surrounded by around 700 people who see things differently. I am energized by hearing not what we COULD do but hearing about what we ARE doing.

Anyone else out there excited about this?

Posted in Digital Pharma East, Health 2.0, Health Care Industry, Innovation, New Media, Pharma, PR Industry, Public Health, Social Media, Technology
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Anthony LaFauce
Anthony
LaFauce

Digital is More than Social

Friday, October 7th, 2011

ExpertsHere’s the setting: I’m at an impromptu networking event with some of the regulars and we’re all talking shop. Most of us are Digital PR folks, some program managers, some PR professionals, some video guys. In walks a new guy, whose sunglasses I’m sure cost more than my car, who immediately introduces himself and starts talking about what he does.

He’s a Senior Digital Whatever at Whatever Firm, a smaller shop around town I wasn’t too familiar with. All of us begin talking digital media–different tools, things we have seen work before and things that we know will fail. New Guy keeps coming back to social media, which is obviously an important part of digital media. But he fails to add any value to our conversation when we get to things like video editing, writing PHP and using mobile.

The group was fine with New Guy until, maybe after one too many Cosmos, he declared that all of those “old forms of digital” are worthless and the only thing that matters is social media. (more…)

Posted in New Media, Social Media, Technology
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Kaitlin Doody
Kaitlin
Doody

Cracking the QR Code: QR is to mobile as URL is to Web?

Thursday, September 1st, 2011

You’ve seen them on the metro on your way to work. You’ve seen them while flipping through Time magazine. You’ve seen them on mailings you’ve received from your favorite retail store.

We even came across a QR code while on a tour at the Newseum in Washington, D.C., with our GLOBALHealthPR partners.

These pixilated square icons are popping up all over the place and they seem to be the cool thing to do – after, of course, you get a Twitter handle and a Facebook page.

QR Codes, which are short for quick response codes, are scannable barcodes that can be read by most smart phones. When the phone registers the barcode, you are then taken to the specific web page. It’s a fun, useful way for marketers and communicators to provide easy access to more information about your product, brand or company on the web. Here’s a cool look at what some folks have planned for QR codes in the digital healthcare space with a mobile hospital feedback system through the Health 2.0 Developer Challenge.

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Posted in E-Patient, mobile, Social Media, Technology
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