Archive for the ‘Uncategorized’ Category

amartin
Ali
Martin

Therapy Dogs Bring Joy to Children with Special Needs

Wednesday, August 11th, 2010

GILDA RADNER ONCE SAID, “I THINK DOGS ARE THE MOST AMAZING CREATURES; THEY GIVE UNCONDITIONAL LOVE. FOR ME, THEY ARE THE ROLE MODEL FOR BEING ALIVE.” THIS STATEMENT RINGS TRUE IN THE CASE OF BALTIMORE RESIDENT STEPHANIE COOPER-GREENBERG, WHO KNEW THAT HER FOUR-LEGGED FRIENDS WOULD MATURE TO BE MORE THAN TYPICAL HOUSEHOLD PETS.

Two years ago Stephanie decided that her two Dalmatians were not going to lie around on the sofa all day. Therapy Dogs Bring Joy to Children with Special NeedsWhile most dogs provide unconditional love to their owners, Stephanie wanted her dogs to be different — she realized that the love her dogs provide could make a difference in the lives of so many others, especially children with special needs. (more...)

Posted in Uncategorized
By amartin | No Comments »

 
MNewbert
Marcia
Newbert

Michelle Obama: Taking on Obesity

Monday, February 1st, 2010

In his State of the Union Address Wednesday evening, President Barack Obama praised First Lady Michelle Obama for "creating a national movement to tackle the epidemic of childhood obesity and make kids healthier." Less than 24 hours later, Mrs. Obama joined U.S. Department of Health and Human Services (HHS) Secretary Kathleen Sebelius and U.S. Surgeon General Regina Benjamin to announce the release of The Surgeon General's Vision for a Healthy and Fit Nation.

The paper, which is Dr. Benjamin's first release to the nation since being sworn in as Surgeon General earlier this month, includes recommendations for helping Americans to adopt healthier lives through better nutrition and regular physical activity. The paper also encourages communities to be actively involved in creating healthier living environments and combating obesity. (more...)

Posted in Community Involvement, Food Policy and Nutrition, Public Health, Uncategorized
By MNewbert | 3 Comments »

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Spectrum

Spectrum Shows Conclusive Results with Digital Strategy: Online Advertising As a Sole Communication Tactic Successfully Influences Niche Audiences

Friday, January 29th, 2010

Washington, D.C. - Spectrum, a full service communications firm based in Washington, D.C., announced today landmark findings from a recent women's reproductive health campaign that reveal definitive proof that online advertising, when used as an exclusive communications vehicle, has the power to impact audience opinions and awareness levels.

"Online advertising has always been considered a supplement or component of a larger communications strategy," said Katherine Maynard, Chief Operating Officer of Spectrum. "The results of this campaign are groundbreaking for the online ad industry because we now have empirical evidence that this medium is as versatile and powerful as television, radio and print."

Spectrum partnered with Chong + Koster for this campaign and RESOLVE: The National Infertility Association to develop the program aimed at raising awareness of family building options, such as embryo donation. The campaign was funded with a grant from the U.S. Department of Health and Human Services. Initial testing and market research showed lackluster potential for reaching the target audience of women 25-55 through traditional public service announcements and earned media outreach. (more...)

Posted in New Media, PR Industry, Public Health, Research, Uncategorized
By Spectrum | No Comments »

 
Kaitlin Doody
Kaitlin
Doody

Digital Events Calendar: Stay on the Pulse in 2010

Thursday, January 14th, 2010

By now, most of us have scrolled through the upcoming months on our Blackberry or Outlook calendars - marking off company holidays and planning how to use the new year's vacation days. For my 2010 calendar, I'm committing to fill more of my lunch hours with educational workshops and block off more of my evenings for networking events. To maintain Spectrum's level of client service in the rapidly evolving digital communications sphere, it is necessary for me to tune in to what industry thought leaders are saying and doing in 2010.  calendar1
(more...)

Posted in Uncategorized
By Kaitlin Doody | No Comments »

 
Allison Brown
Allison
Brown

Part III: Public Health in Philadelphia

Wednesday, November 11th, 2009

APHA Explores Food and Physical Fitness

The 137th Annual American Public Health Association (APHA) Meeting is bustling in Philly.  The Spectrum team continues to explore panels, sessions and posters to learn the latest in public health.

Food and Fitness in Focus

During this morning's sessions at APHA, Linda Jo Doctor, MPH from the W.K. Kellogg Foundation hosted a discussion at the "Youth Involvement in Community-based Participatory Research Projects" roundtable. She spoke about multiple initiatives aimed at engaging community members to produce real health outcomes.

Both the Food and Fitness and The School Food FOCUS initiatives are working to increase access to and bring affordable, regionally grown and nutritious food options to communities and schools throughout the country. In addition, the Food and Fitness program is collaborating with organizations in nine communities to create sustainable "fitness" environments for community members to become active. (more...)

Posted in Public Affairs, Public Health, Research, Uncategorized
By Allison Brown | No Comments »

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Christina Plourde
Christina
Plourde

Part II: Public Health in Philadelphia

Tuesday, November 10th, 2009

Today was the first full day of sessions and posters at the American Public Health Association Annual Meeting in Philadelphia.  Our Spectrum team spread through the conference and heard some interesting things, including:

Menu Labeling and Policy

In a session on menu labeling in New York City, Portland, and Seattle, research and policies were compared.  The Spectrum blog has previously written about research conducted in NYC.   The session started off with a discussion about why menu labeling is important; James Krieger asked the room to guess how many calories are in a variety of fast food meals, ranging from Burger King to Pizza Hut.  The Pizza Hut Cream Chicken Alfredo Pesto Pasta has a startling 3,270 calories per serving.  That's nearly double the recommended calories for adults in an entire day.

There are currently 16 jurisdictions that have passed and/ or are currently implementing menu labeling initiatives.  Additionally, the health reform legislation passed by the U.S. House of Representatives on Saturday evening includes a menu labeling provision, which would preempt any state and local legislation.  The provision would only require calorie information to be posted, unlike some jurisdictions where fat, sodium, and other nutritional information is made available. (more...)

Posted in Health Policy, Public Affairs, Research, Technology, Tweets, Uncategorized
By Christina Plourde | No Comments »

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