Posts Tagged ‘Breast Cancer’

Spectrum

Cancer Researchers Get Down To Business To Save Lives

Tuesday, May 10th, 2011

Imagine you’re a cancer researcher. In the lab, you’re up to your elbows testing how cancer cell lines react to different drug combinations – hoping that all your long hours and hard work in the Petri dish will result in a successful treatment you can deliver to the grandparent, soccer mom, coach or even 9-year-old little league player you see in the clinic.

What if along your road to oncology alchemy, you uncover a novel approach to treat your patient’s cancer with another compound that’s shown success in other diseases. It should be simple enough to get access to this compound and begin testing, right?

In actuality, the process of drug co-development is a lot more complex than that. Breast cancer researcher and clinical investigator Dr. Bhuvaneswari Ramaswamy, of The Ohio State University Comprehensive Cancer Center, breaks down how this process affects her and her patients in the video below.

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Molly
Poarch

The Team Approach to Breast Cancer Care

Monday, May 17th, 2010

Upon learning that she has breast cancer a woman is immediately faced with a series of key decisions and a challenging road ahead. Often, her physician plays an important role in helping her navigate the many stages of treatment that may involve surgery (such as a lumpectomy or mastectomy), radiation and chemotherapy.

In the face of so many difficult emotional and physical decisions, many women do not immediately think about breast reconstruction surgery. And, unfortunately, neither do their physicians.

A 2007 study from the University of Michigan Medical Center shows that nearly 70 percent of women who are eligible for breast reconstruction are not fully informed of their options related to surgery. The study found that “most general surgeons do not discuss reconstruction with their breast cancer patients before surgical treatment. ” However, when this discussion does occur, it significantly impacts a woman’s treatment choice. In fact, she is more likely to choose mastectomy.chronic_disease

For many women, if they are informed about their choices, they can choose to have a mastectomy and reconstructive breast surgery at the same time. For the patient, this means less surgery, which cuts down on hospital time and recovery time—significant factors for anyone, but especially a cancer patient.

Recently, Spectrum helped the Society for Women’s Health Research partner with the American Society of Plastic Surgeons to host a roundtable discussion with members of the media, breast cancer survivors, patient advocacy organizations and medical professionals to discuss the importance of cancer care professionals working as a team and presenting a woman with all of her options at the outset of her diagnosis. They call this the “Team Approach” to breast cancer care.

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Shannon
Richardson

Online Coaching for People with Breast Cancer

Thursday, October 15th, 2009

This year, more than 200,000 people will be diagnosed with breast cancer.  (I say people because men get breast cancer too.)  And what’s the first thing many of these folks will do?  Go online and learn as much as they can.  But guess what happens when you search “breast cancer?”  Google gives you 38 million pages.  38 million!  Where’s a girl (or guy) to start?  That’s where it gets tricky. When you don’t know where to begin, sifting through the vast amount of information on breast cancer can be overwhelming.  One of my friends described her first foray online after diagnosis as akin to trying to climb Mt. Everest without a guide. 

Well, I’m excited to report that now there’s a new guide – it’s called My Breast Cancer Coach and it’s an interactive tool that Spectrum developed with Genomic Health, Breast Cancer Network of Strength and Breastcancer.orgcoach-2

Coach features a real-life breast cancer coach, Lillie Shockney, who’s the Administrative Director at the Johns Hopkins Avon Foundation Breast Center.  Lillie has helped thousands of people take on breast cancer through straight talk and a gentle touch.  In our Coach, she asks six simple questions about the user’s tumor type, and, based on this information, provides a customized report describing the person’s specific type of breast cancer and relevant treatment options.  In this one easy step, someone who’s newly diagnosed with breast cancer can figure out what treatment information is most relevant so they know where to focus their attention and information search.  One of the great things about the Coach reports is that they can be easily printed so the patient can share it with their doctor to begin mapping out a treatment course that’s right for them.  

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Sara
Sajadi

Pretty in Pink (and Denim)! Spectrum Celebrates Denim Day in Honor of Breast Cancer Awareness Month

Thursday, October 8th, 2009

 

spectrum-denim-day

At Spectrum, we all have reasons for being in the field of health communications. Whether those reasons are professional or personal, we come to work every day knowing that what we do impacts a greater good. From diabetes to HIV/AIDS to oncology to health reform–and everywhere in between–it’s important to step back from our work and think about the difference we are making in peoples’ lives, even if those influences aren’t immediately tangible to us.

This month, our client, Genomic Health, relaunched My Breast Cancer Coach, a tool to guide breast cancer patients through their cancer diagnosis and treatment.  To commemorate National Breast Cancer Awareness Month, Spectrum is participating in Denim Day to raise awareness and donations for Women’s Cancer Programs of the Entertainment Industry Foundation. Our staff showed up to work today in jeans, a wide array of pink shades from head to toe, pink ribbons and open pockets for the charitable cause. To take it one step further – I’m running in the Baltimore Half Marathon this Saturday, for which I’ve raised over $5,200 for Komen for the Cure.

A day like today proves how passionate we are about health communications – on and off the clock. Let’s all continue to do our part to fight for a cure and improve the health of our mothers, sisters, aunts, friends and coworkers living with breast cancer.

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