Posts Tagged ‘Cancer’

Julia
Dolinsky

Angelina Jolie: You go girl!

Friday, May 17th, 2013

New ImageAngelina Jolie is famous for her amazing acting roles and attractive husband and kids. After years of dedicated service to The UN Refugee Agency, last April Jolie was appointed Special Envoy of António Guterres, UN High Commissioner for Refugees. It looks like she has it all put together. But no one is perfect, not even Angelina Jolie.

During her story recently published in the New York Times, Jolie talks about her mother’s cancer diagnosis and how hard it is to know her children will never meet their grandmother. After testing positive for mutated BRCA1 and BRCA2, genes shown to be involved in inherited breast cancer, she decided to take action. (more…)

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John
Seng

Lance’s Next Chapter?

Friday, January 18th, 2013

Lance Armstrong and the Tour of HopeAlong with 3.2 million other viewers, I watched “Oprah’s Next Chapter: Lance Armstrong” last night knowing pretty much what to expect, yet still both shocked and awed by Lance’s ultimate up close and personal recantations of innocence.

From 1999 through 2005, Spectrum worked with Lance Armstrong in a national media campaign we originally conceived as The Cycle of Hope that evolved to the Bristol-Myers Squibb Tour of Hope after two years.

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John
Seng

CTV Interviews John Seng About Armstrong Controversy

Wednesday, January 16th, 2013

Following my op-ed in Saturday’s Washington Post, CTV News contacted me to participate in a live interview this morning about the Lance Armstrong controversy. Click the image below to view the segment.

JOhn Seng discussing Armstrong controversy on CTV News.

JOhn Seng discussing Armstrong controversy on CTV News.

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John
Seng

It’s Time For Armstrong To Come Clean – The Washington Post Publishes John Seng Op-Ed

Monday, January 14th, 2013
The Washington Post Publishes John Seng Op-Ed. Click here to view.

The Washington Post Publishes John Seng Op-Ed. Click to view.

 

Seng Interview With CNN On Armstrong Controversy. Click here to view.

Seng Interview With CNN On Armstrong Controversy. Click to view.

 

I’d be interested to know your thoughts.

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John
Seng

No Thanks, Big Tobacco

Monday, November 12th, 2012

Deskside Chats with John Seng No thanks, Big Tobacco.

Click the image to view my video blog.

Last month, I attended the Global Tobacco Briefing hosted by the American Cancer Society (ACS) and World Lung Foundation, as invited by my daughter Victoria Seng, an associate specialist with ACS’s Cancer Action Network (CAN) here in Washington.

Listening to global experts shed light on the health and economics that the tobacco industry would rather we not know was a real eye-opener for me during the morning National Press Club briefing.

Suffice to say, tobacco companies prolong preventable epidemics in cancer, heart disease and other conditions by exploiting trade agreements and abusing local legal systems throughout the world. (more…)

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Liz
Bryan

Top Five Survival Tips for ASCO

Monday, June 11th, 2012

I’ve attended a lot of medical meetings over the past eight years and just recently had the chance to attend the American Society of Clinical Oncology (ASCO)’s Annual Meeting for the first time. I knew the research presented at ASCO always generates a ton of news, but I had no idea how large and influential the meeting really was until I got there. I arrived back in D.C. with a new appreciation for the researchers who present their life’s work at these meetings, and the reporters who have to sift through all of the data and share it with the masses. After a few days of sessions, media outreach and downtown Chicago, I decided there should be a list of things that are essential to surviving ASCO, the granddaddy of all cancer-focused conferences.

#5 – Have a plan, but be flexible. As communications professionals preparing for a major medical meeting, we plan, plan again and then plan some more. But the biggest lesson I learned is that media priorities are constantly changing and your plan must evolve alongside. Keeping pace with Twitter, published stories and daily meeting news allows you to tailor your communications and plans as you go. You may have prepared a great pitch based on certain meeting trends and chatter, but being able to adjust your angles, available interviews and materials in real-time will make you more valuable to reporters.

#4 – Keep it short and sweet. Everyone at ASCO is being pulled in a million directions. Reporters have to attend press conferences, interview experts and write stories about multiple studies each day. Researchers are presenting, constantly meeting with people and giving interviews. Be prepared to ask your question, pitch your story or introduce yourself in 20 seconds or less. This way you’re respecting their time and making yourself get to the point faster.

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John
Seng

In Memoriam: Dr. Bruce Dan, Medical Newsmaker and Friend

Monday, September 12th, 2011

This past Tuesday evening, my friend Bruce Dan passed away after a lengthy battle with acute myelogenous leukemia (AML), a fairly rare blood and bone marrow cancer. He had been receiving treatment at Johns Hopkins over the past year-and-a-half. During this last journey, he persisted in his passion: story-telling in health care. Except this time, he was the subject. I was introduced to Dr. Bruce B. Dan in the mid-1990s by another friend and former boss, Ken Rabin.

At the time, Ken knew Bruce to be an outstanding media trainer, and it was Bruce’s unique brand of health care media counseling skills that I relied upon over a stretch of more than 15 years. For real “heavy lifting,” in other words, when we figured we would need a double shot of TLC to render articulate the driest medical expert or bombastic pharmaceutical company executive, we called in Bruce.

During any session, Bruce kicked things off with his characteristic big smile, and quiet, engaging style that within minutes put everyone in the room at ease. The man would roll onward, keeping one step ahead with anecdotes, witticisms or piercing questions as he led captive audiences through his training sessions, usually flanked by a medium-sized stack of VHS tapes he used to depict horrific and then good examples of television interview behavior. (Clients always got to keep their own tapes.)

Anytime I called on Bruce, I always tried to carve out extra time with him, to learn from his experiences and get his feedback on my business situations or ideas. Bruce was generous.

Not only did he sincerely care about your point of view, and in his patient style give you all the time you needed, he demonstrated the very best in teaching skills: You learned without even realizing it, Bruce was knowledgeable, interesting and persuasive.

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Ricki
McCarroll

FDA beats out European Counterpart in Oncology Drug Approval

Thursday, June 16th, 2011

The FDA is proving to be a top contender in the international space in its efforts to fight the battle on the Big C, yes we’re talking cancer.

Source: Friends of Cancer Research Study

A new study released online today by Friends of Cancer Research in Health Affairs reports that the U.S. Food and Drug Administration (FDA) has a faster approval rate for oncology drugs than their European counterpart agency, the European Medicines Agency (EMA). (more…)

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John
Seng

A Never-Smoker With Lung Cancer, And The Point Is…?

Tuesday, May 17th, 2011

USCancerDeathThe next time you hear that a friend of a friend was just diagnosed with lung cancer, you’re bound to wonder privately or out loud: Was he a smoker or not?

It’s only natural. We’re terrified of cancer, and especially, cancers such as lung cancer which are diagnosed usually in late stage, and oftentimes too late to really do much about it. So we all must hear what we need to hear that, yes, this person was or still is a smoker. Phew! We can again comfortably assign blame to some poor soul who should have known better or couldn’t muster the willpower to quit in time. And we think, I don’t smoke, so I’m innocent. (more…)

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Spectrum Infection Thursday: April Marks STD Awareness Month in the United States

Thursday, April 15th, 2010

stdawarelogo2April doesn’t just mark the beginning of allergy season.  In fact, April also marks STD Awareness Month in the United States, an annual observance designed to raise awareness of sexually transmitted diseases and the importance of testing and prevention for long-term health.  There is perhaps no better time to begin discussions of developments in sexual wellness and care, especially concerning HPV-one of the most widespread sexually transmitted infections out there.  To give you some sense of the urgency surrounding the relative ubiquity of HPV, I want to give you a quantitative view of the problem: between 50 and 70 percent of sexually active adults will contract some strain of the HPV virus in their lifetime.

In light of these statistics, last year Merck sought FDA approval to market and administer the HPV vaccine Gardasil to boys and men, ages 9 to 26.  The FDA approved the use of the vaccine, and now questions have begun to arise as to whether boys and men should indeed receive the vaccine on a large scale.  Moreover, according to the CDC’s Web site, there is currently no test to screen for HPV in males, so preventive measures become even more valuable-for a variety of reasons.

While women can be tested for HPV infections as part of a routine screening for cervical cancer, men face a greater challenge detecting and receiving pre-malignant treatment for the disease.  HPV undeniably causes a high incidence of cervical cancer if left untreated-which has been well-documented by both health professionals and the media-but it can also spur the growth of invasive forms of anal and penile cancers, which are often deadly if not treated early.  Lower incidence of undetectable HPV infection in males curtailed by vaccination therefore translates into a lower transmission rate to sexual partners, as well as a lower incidence of aggressive cancers in males later in life. (more…)

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