Posts Tagged ‘communications’

Anthony
LaFauce

Not On My Budget: 5 Tips for Running a Successful Social Media Plan on a Non-Profit Budget

Monday, April 9th, 2012

On May 17 I will be joined by Spectrum’s longtime client and partner RESOLVE as we present at the PRSA Health Academy (#prsahealth) in Philadelphia. The presentation (“Media Integration: Reach Your Audiences on a Nonprofit Budget”) will discuss RESOLVE’s partnership with Spectrum to plan, launch and manage a successful social media program on a non-profit budget. We are talking a true shoe-string budget, one we had to stick to.

For those of you attending the PRSA Health Academy this year, I highly recommend joining this discussion (plus, I don’t want to speak to an empty room…). But for those of you who can’t make it, I thought I would provide a few pearls of wisdom to guide you if you’ve found yourself in the challenging position of managing a social media program on a tight budget.

 

(more…)

Tags: , ,

 
Ken
Rabin

The Journal of Health Communication Celebrates 100 Issues – What’s Next?

Friday, March 2nd, 2012

Milestones matter, and achieving a century of anything is worth noting. In Poland, where I have lived and worked since 2005, birthdays are celebrated not with a chorus of “Happy Birthday to You,” but with a raucous song called “Sto Lat!” that means “100 Years.” My adopted country clearly gets the message.

There is no question that over the span of its existence, the Journal of Health Communications has made a real difference in advancing and diffusing knowledge in this critical sector of the communications discipline. As a member of the Journal’s editorial board, I’m excited to celebrate this 100 issue achievement, however, the question that I ask myself is, “Where do we go from here?” I think that the challenges of staying relevant in the years that lie ahead will be both plentiful and, hopefully, invigorating ones for this journal, its editors, contributors and readers.

The first change I expect to see is in the focus of the articles we publish. These changes will be driven by a combination of profound global demographic changes, ongoing economic pressures and the plethora of new media and media apps that are the currency of early 21stcentury communications. With respect to demographics, we are right now in the midst of two profound currents of change: on the one hand, western society is aging rapidly, and on the other hand, the number of young people in the developing societies of Asia, Africa and Latin America is growing at an extraordinary rate. (more…)

Tags: ,

 
Kelly
Barrett

Spectrum Celebrates 15 Years

Friday, December 23rd, 2011

Photo Credit: Scott Davis

Tis the season to celebrate, and celebrate Spectrum did, at our holiday party last Thursday, December 15. The Spectrum gang has a lot to celebrate this year, including 15 years of outstanding health and life science communications. Founder and CEOJohn Seng, what a milestone!

(more…)

Tags: , , ,

 
Luke
Dickinson

Medical Device Recall and Crisis Response

Tuesday, October 25th, 2011

There have been countless recalls of faulty drugs and medical devices in the pharmaceutical and device industry. Some have been the result of malicious actions by external parties, while others can be attributed to production faults or other random incidents. No matter what the cause, the manufacturer is always placed directly in the spotlight and how they respond can have lasting effects on their reputation.

The most recent to capture the media’s attention – as they inevitably always do – is a voluntary recall of around 600,000 contact lenses made by New York-based CooperVision, Inc. Federal health officials claim that an “undefined residue” on the lenses has caused a range of eye problems, from blurred vision to painful corneal tears.

CooperVision has come under heavy criticism for their slow response to the recall. This delay has resulted in threats by the FDA to issue a public health warning and sweeping negative media coverage for CooperVision. As a voluntary recall, the Food and Drug Administration, which regulates contact lenses as a class III medical device, has only limited authority to force CooperVision into action, with much of the onus for notification and action placed on the individual retailers.

(more…)

Tags: , , ,

 
Lissette
Capati

On Getting it All Done…or Not

Tuesday, October 25th, 2011

A colleague asked Pam and me recently, how we get it all done and manage to not feel overwhelmed – client work, helping to manage our wacky shop and then going home to start our first job of being moms and wives. I looked at her with absolutely nothing to say. No brilliant answer or pearls of wisdom. Pam responded that you just grow numb to it over time. I laughed at that and we continued to talk about our colleague’s workload and offer some practical tips.

But the conversation really struck me. Pam and I have been friends for a long, long time. She was the matron of honor at my wedding 10 years ago today actually.  Back then I was young and self-absorbed and couldn’t imagine a life without sleep. I looked at her in awe as she juggled everything. Where did the energy come from? It was enough for me to make it through the day, walk the dog, watch TV and pass out.

(more…)

Tags: , , ,

 
Luke
Dickinson

SCOTUS Beat: Inside the Chamber – The Supreme Court Comes to Order

Monday, October 17th, 2011

October 3 marked an important day in the justice system, and I’m not talking about the decision for Amanda Knox. It rang in the opening of the October 2011 session of the Supreme Court of the United States (SCOTUS), our nation’s highest and most influential court. While there is never a SCOTUS session that goes by without controversy and cases that impact all Americans, the focus of the latest term is clearly centered on the beast that is Health Care Reform. A host of challenges to President Obama’s health care legislation will be heard this term, along with some other eye opening issues, including a challenge by broadcasters over the reach of the FCC, questions of immigration and police surveillance limits.

Inside the Hallowed Chamber

Along with Spectrum colleagues, I had the pleasure of attending opening day arguments from inside the Supreme Court. Once I got over the grandeur of the building, I had an eye opening experience witnessing the court in session. The last time I was in a courtroom was to be sworn in as an American citizen, so it was particularly poignant to see one of our nation’s three pillars of government in action.

As the counsel approached the bench for oral arguments, I could sense that even for the most experienced attorney this moment must feel like the World Series, Super Bowl and World Cup Final rolled into one. To look at the nine Justices, the most educated and respected in all the land, they gave the air of, at times, being annoyed that someone would dare challenge their Court’s past judgment, while at others nonplused by the whole situation, lolling in their high-backed leather chairs.

With each probing question, however, it was abundantly clear that they are each thoroughly engaged – even Justice Thomas who has not spoken in oral arguments for more than five years – and knowledgeable on every intricate aspect of not only the case at hand, but the annals of historical prescient, Constitutional implications and the impact their ruling will have on all Americans.

Influencing Our Nation

Every ruling hangs on a knife edge that could reposition our nation’s laws, mold interpretations to the Constitution and impact the day-to-day lives of every American. Health care reform, and indeed the 2012 Presidential race, could hinge on the rulings of key cases in the term, including the first case to be heard, Douglas v. Independent Living Center of Southern California. With rulings generally announced following the end of the term, it will be some time before the decisions are known. Every American should be watching the court closely, be that through the media – including this blog – or if the opportunity arises, from the gallery inside 1 First Street.

Tags: , , , ,