Posts Tagged ‘Crowdsourcing’

Kevin
Walsh

Crowdsourcing for a Cause

Tuesday, February 16th, 2010

I just read an excellent article about crowdsourcing health care solutions by Eliot Van Buskirk at Wired.  The article, titled “Harvard-Based Crowdsource Project Seeks New Diabetes Answers,” describes in great detail a new initiative to crowd source diabetes information with an end goal of curing Type I diabetes.  (Almost 2.4 million people in the US suffer from Type I diabetes.) “Using federal stimulus funding from the National Institutes of Health, Harvard Catalyst has teamed up with InnoCentive to explore whether open innovation and crowd-sourcing can spark new directions, collaborations and research in the healthcare community.”

Congratulations to the National Institutes of Health for funding this and to Harvard’s medical research department for developing this crowdsourced medical initiative sure to help those with Type I diabetes.

What’s particularly interesting about the first phase of this project is the goal of ideation. The project’s initial objective is not to identify a specific cure, but to start with the basic premises that there are questions or criteria that may not have been considered before now. (more…)

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Molly
Hippolitus

Weekly Digital News

Monday, October 5th, 2009

Two Social Media Projects Implementing Crowdsourcing

What seems like ages ago, Web 1.0 was upon us.  Simple webpage design, no RSS feeds, not even a “Tweet This” icon… it seems unimaginable.  Fortunately, Web 1.0 had a successor: Web 2.0.  

What Web 1.0 lacked in complexity, Web 2.0 has made up for in endless possibilities in facilitating  conversation, collaboration, and participation that knows no geographical boundaries. Web 2.0 offers communications professionals a wealth of opportunities to convey our messages to specific audiences, and, more importantly, interact with our audiences and hear their comments and feedback – good or bad – in a spontaneous, real-time way.

Taking this interaction to a new level, and moving beyond collaboration, is the implementation of crowdsourcing.  The purpose of crowdsourcing  is two-fold, (1) to pool ideas and suggestions straight from the consumer and (2) creating a virtual marketplace of ideas. Think of it as a virtual suggestion box.  The crucial part of any successful crowdsourcing venture, though, is it’s second phase: action.  If you aren’t going to seriously consider the feedback you receive while crowdsourcing, you might as well be throwing your consumers’ ideas in a  garbage can.

One successful example, My Starbucks Idea  was launched by the company as a web platform where customers can share, vote, and discuss their ideas to better the brand.  As Starbucks so politely puts it,mystarbucksidea

 ”What would make your Starbucks experience perfect? We know you’ve got ideas – big ideas, little ideas, maybe even totally revolutionary ideas – and we want to hear them all.”

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