Posts Tagged ‘Disease Awareness’

Katherine
Maynard

Innovative Efforts to Improve Medication Adherence

Monday, June 28th, 2010

Last week, commuting to work on the DC Metro, I stumbled across a New York Times article talking about how some health care groups are paying patients to take their medications in an effort to improve adherence.

For years, people have been talking about medication adherence or the lack thereof and of course we hear the often repeated billion dollar number to characterize the costs associated with avoidable hospitalizations or lost productivity at work. While we might be becoming immune to the billion and trillion dollar figures increasingly found everywhere, there are still a few simple numbers that continue to stand out when it comes to treatment compliance:

  • As many as half of all patients do not take their medications as prescribed.
  • Upwards of 25% of patients never fill their prescriptions at all.
  • Even for those patients who have health insurance and no treatment co-pays, non-adherence rates for almost 40%.
  • Many doctors have too many patients and too little time – the average office visit lasts just fifteen minutes.  (more…)

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John
Seng

Annual Meeting, Global Perspective

Tuesday, April 14th, 2009

April 2nd – 3rd, GLOBALHealth PR agency heads, including Spectrum’s CEO and Chair of GLOBALHealthPR John Seng, met for the annual face-to-face planning meeting.  Here is John’s take on the trip.ghpr

I visited Italy with my colleague Rosalba Cano for the 8th Annual General Meeting of our GLOBALHealthPR partners, and hardly two days after the meeting ended in Venice, the earthquake struck the town of L’Aquila, which is much closer to Rome. (Martin Slater, the president of our Italy partner firm Noesis, suggested the Italian Red Cross among reliable relief organizations for readers interested in supporting assistance efforts.)

From Japan to the US to Latin America and throughout Europe, our partners connected to discuss our individual company performances for 2008, our prospects for 2009 and beyond, and to take a closer look at the different pharmaceutical approval and marketing regulatory environments for each of the 10 markets covered by GLOBALHealthPR worldwide.

For readers who don’t know, GLOBALHealthPR is the largest health-focused network of independent public relations firms that collaborate on an international basis. Spectrum Washington is the network’s headquarters. (more…)

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