Posts Tagged ‘facebook’

Kaitlin
Doody

Social Search for Health Care

Wednesday, November 4th, 2009

One person's tooth discomfort is another person's dentist recommendation. While that might not be exactly how the saying goes, Google's newly launched Social Search allows just that. If one of my friends tweets about a dreaded upcoming trip to the dentist, I'm actually quite interested because I'm looking for a dentist in the area. As someone in the market for a new D.D.S., I can run a Social Search on the term and see who in any of my social networks has mentioned "dentist." I can then reach out to this person to get their opinion/review of their dentist. dentist

The primary goal of Social Search is to 'find more relevant public content' from within the social circles we engage in. Social Search runs alongside Google's search platform, so users see traditional results, as well as more personalized, applicable results from their network. Social Search pulls from social platforms such as Flickr, MySpace, and LinkedIn, as well as contacts from Gmail, and other Web sites linked to a user's Google Profile. (For Social Search to work, you must have a Google Profile.) (more...)

Tags: , , ,

 
Erica
Anderson

Paging Dr. Google?

Monday, June 29th, 2009

Today I caught up with Susannah Fox, Associate Director at Pew Internet and American Life Project. Fox and I are both in New York City for Personal Democracy Forum, a two day event dedicated to how technology is changing politics.

I was fortunate enough to get a few minutes of Fox's time, who recently published a study with Pew called "The Social Life of Health Information." Hear what she has to say about years of public opinion polling  - what is has shown about patients, how they find health information, how the Internet has changed things...and how it has kept them just the same.

Tags: , , , , , , , , , , ,

 
Spectrum

Internet Week NYC Part II: Beyond Facebook

Tuesday, June 9th, 2009

Beyond Facebook: How Will Today's Students Use the Web of Tomorrow?

Erica and I made our way over to Gotham Media Venture's offices for a panel discussion on how the students of the future will use the Internet. The panelists included Ariel Aberg-Riger of Fourth Story Media (FSM), Jordan Goldman, CEO of Unigo, Kate Hillis, co-founder of Qwidget, James Rohrback, CEO of GulliverGo, and Michael Staton, CEO of Inigral. I recall leaning over to Erica and remarking, "These panelists are younger than us!" But as it often goes with new media, youth is an advantage and we were ready to listen as our peers talked about their new products, ideas and strategies for building brands and communities online.

One of the key points discussed was how to bring together online companies (who primarily sell a product) and sites that focus on user-generated content (UGC).  Much like the five-year-old social network Facebook, that relies on UGC and participation, the trick is to figure out how to monetize that space.

The challenge, and perhaps opportunity, which Michael Staton noted, is to engage site visitors and charge for content. However, the key is not to sell content, but rather to sell a community's trust.

(more...)

Tags: , , , , , , , , , ,