Posts Tagged ‘globalhealthPR’

jseng
John
Seng

The Search Begins Today

Tuesday, October 27th, 2009
Megan

Megan has Progeria. GLOBALHealthPR is leading the worldwide search for 150 other children with Progeria.

A global quest for "missing children" begins in earnest today.

Only 54 children with Progeria, a rare disease that causes premature aging in children, are known to researchers and patient advocates. However, experts estimate that another 150 unidentified children with Progeria live throughout the world.

Spectrum and our GLOBALHealthPR partners have pooled our resources in an international campaign to promote awareness and dialog to help locate these children. Each child who is brought forth could benefit from the medical services and unique care that The Progeria Research Foundation (PRF), our pro bono client, can provide.

"Our goal is to find these children as quickly as possible so we can educate their families and health-care providers on the latest in Progeria research and treatments. We are excited to launch this campaign with GlobalHealthPR because their global reach will help us spread awareness to a worldwide audience," said Audrey Gordon, President and Executive Director of PRF. (more...)

Posted in Community Involvement, Disease Awareness
By John Seng | No Comments »

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jseng
John
Seng

Bowl Your Maiden Over!

Wednesday, July 15th, 2009

Spectrum's GLOBALHealthPR partner Aurora launched an impotence awareness campaign for Eli Lilly and Co. in recent weeks and recently shared some of the campaign deliverables with us. 

"Impotence is common. But most men do not talk about it, and those who do wait more than a year before talking to a doctor," said Aurora Principal Claire Eldridge. "To make the campaign appeal to more men in the UK, we have capitalised on the Ashes Test Series, which is taking place in July and August, and developed a cricket-themed campaign: Bowl Your Maiden Over." This is a cricketing term but also works well as a message to British men this summer."

Aurora developed a Web site called www.bowlyourmaidenover.com, which features a video with an English ex-cricketing hero, Phil Tufnell, and media medic Rob Hicks.

Phil

They also developed a multi-media news release, which you can view here.

("Bowl Your Maiden Over" is sponsored and presented by Lilly UK.)

Some sports history experts believe that American baseball is a cousin to English cricket. I'm still trying to figure out how "Bowl Your Maiden Over" would translate in Yankee Stadium!

More important, "Bowl Your Maiden Over" makes a solid case history for strategic thinking by the Aurora team to link an all-too-common condition with a popular sport and a message of hope and healthy options for men.

Posted in Disease Awareness, Media Relations, PR Industry
By John Seng | No Comments »

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jseng
John
Seng

Annual Meeting, Global Perspective

Tuesday, April 14th, 2009

April 2nd - 3rd, GLOBALHealth PR agency heads, including Spectrum's CEO and Chair of GLOBALHealthPR John Seng, met for the annual face-to-face planning meeting.  Here is John's take on the trip.ghpr

I visited Italy with my colleague Rosalba Cano for the 8th Annual General Meeting of our GLOBALHealthPR partners, and hardly two days after the meeting ended in Venice, the earthquake struck the town of L'Aquila, which is much closer to Rome. (Martin Slater, the president of our Italy partner firm Noesis, suggested the Italian Red Cross among reliable relief organizations for readers interested in supporting assistance efforts.)

From Japan to the US to Latin America and throughout Europe, our partners connected to discuss our individual company performances for 2008, our prospects for 2009 and beyond, and to take a closer look at the different pharmaceutical approval and marketing regulatory environments for each of the 10 markets covered by GLOBALHealthPR worldwide.

For readers who don't know, GLOBALHealthPR is the largest health-focused network of independent public relations firms that collaborate on an international basis. Spectrum Washington is the network's headquarters. (more...)

Posted in Community Involvement, Disease Awareness, Media Relations
By John Seng | No Comments »

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