Google recently merged Google Places into its Google+ (Google Plus) platform, dubbing it Google+ Local. Although Google+ is sometimes seen as just another social network, it has more practical uses than you may think. Google+ is not only a great tool to bolster your social media presence, but it is also a great way to increase awareness of your organization’s online presence and drive traffic to your website.
What is Google+?
Google+ is a social networking site that was launched in summer 2011. When it comes to sharing information with your audience, growing brand recognition or creating SEO, Google+ acts as a little-to-no cost opportunity for businesses and organizations to grow a more robust online presence. (more…)